How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

That perfect Twitter username - the one that matches your brand, your name, or your big idea - is already taken by an account that hasn't tweeted since 2012. It's a frustratingly common problem for marketers and creators. This guide walks you through Twitter's official policies on inactive accounts, the long-shot strategies you can actually try, and how to create a great alternative if your first choice remains out of reach.
Before putting any effort into a strategy, it's important to understand the official rules of the game. Unfortunately, X's policy is quite clear and not exactly what hopeful users want to hear.
The core of the policy is this: X does not have a process for users to request an inactive username. There is no form to fill out, no support ticket to submit, and no department you can appeal to simply because a handle seems abandoned.
What does X consider "inactive"? According to their terms, users must log in to their account at least once every 30 days to keep it active. This is a very low bar. Someone could log in, do nothing, and log out, and their account would be considered "active" by the platform. This is often why usernames belonging to accounts with no tweets, no profile picture, and no followers can remain unavailable for years.
X states that they may permanently remove accounts due to prolonged inactivity, but they don’t define what "prolonged" means. Historically, X has performed large-scale purges of inactive accounts, freeing up millions of usernames at once. However, these events are rare, unpredictable, and are not announced in advance. Basing your strategy on waiting for the next purge is not a reliable plan.
Not every unavailable username belongs to a simply inactive account. The status of the account can tell you a lot about whether it might one day become available. Visit the profile page (e.g., twitter.com/username) to see what you're dealing with.
A classic "squatted" or inactive account often has several tell-tale signs:
If you see these signs, the account is likely dormant. The owner either created it and forgot about it, or they are just logging in periodically to keep it reserved.
Sometimes, the account you're after isn't just inactive. If you go to the URL and see a message like "Account suspended," it means the user's account was locked for violating X's rules. If you see a "This account doesn't exist" page, it means the user has permanently deleted their account.
In both cases - suspended and deleted - the username is not made available for others to use. X holds onto these handles indefinitely to prevent abuse and confusion. Seeing one of these messages means you are out of luck for that specific handle and should immediately move on to finding an alternative.
While X doesn't offer a direct request process, there are a few scenarios where you might be able to get a username. Be warned: these are exceptions to the rule, not common pathways. Your chances of success with any of these are low, but if the username is critical to your brand, they may be worth trying.
This is the only official, recognized method for requesting an occupied username, and it's limited to holders of a registered trademark.
This process is not for claiming an account just because it's inactive. It's intended to protect brands from impersonation or bad-faith name squatting. To have any chance of success, you must be able to prove that the current account holder is creating market confusion, impersonating your brand, or deliberately holding the name to prevent you from using it (cybersquatting).
The process can take several weeks or even months to resolve, and even with a registered trademark, success is not guaranteed, especially if the account isn't actively pretending to be you.
If the account owner isn't a squatter or impersonator but just an ordinary person who happened to register the name first, your only hope may be a direct and friendly appeal. This requires some detective work.
Once you find a way to contact them, your approach matters. Be respectful, not demanding.
Most of the time, your messages will go unanswered. But sometimes, a polite and reasonable request can work magic where official channels fail.
If the above methods fail, your final option is to play the long game. The username might become available one day if the user deletes their account or if X does another inactive account purge. Your goal is to be the first person to notice when and if it happens.
While you can do this by setting a calendar reminder to check the username URL every week, it's tedious and inefficient. There are a few third-party username monitoring services online that will automatically check the handle's availability for you multiple times a day and send you an email or text alert the moment it's free. This automates the process and gives you the best chance of grabbing it before someone else does.
In your quest for the perfect username, there are a few things you should avoid at all costs, as they can get your own account banned or expose you to scams:
More often than not, you won't be able to get the inactive username you want. Wasting weeks trying is less productive than spending a few hours finding a great alternative and starting to build your brand. Here's how to craft a new handle that's just as strong.
The[BrandName], WeAre[BrandName], Get[BrandName], or Ask[BrandName]. Think @TheTenthLetter or @AskPlayStation.[BrandName]HQ for headquarters, [BrandName]App for a software product, [BrandName]Online, or [BrandName]Team for a support account.[BrandName]NYC or [BrandName]UK. Or you could use your industry: [BrandName]Design or [BrandName]Homes.Real[BrandName] or Official[BrandName]. You could also opt for brand-aligned messaging like Try[BrandName] or Go[BrandName]. Even adjectives that point towards your brand's mission, like Good[BrandName], can be a strong choice.Securing an OG, one-word username on X feels like a huge win, but the reality is that the platform's policies make it extremely difficult to claim an inactive one. Your only real options are the niche trademark infringement path, a lucky direct negotiation with the owner, or waiting patiently for it to become available. In most cases, the savviest move is to pivot, create a clever and brandable alternative, and get back to what really matters: building a valuable presence on the platform.
After all, getting the handle is just the beginning, what matters most is the content and community you build around it. At Postbase, we work hard to simplify that process. We designed a tool that lets you visually plan your social content on a calendar, reliably schedule posts across every platform (especially modern formats like short-form video), and manage all your conversations from a single inbox. It’s built to help you grow your brand's presence without being bogged down by complicated software, letting you focus on making the username you end up with a memorable one.
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