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Displaying the Blogger label under your name on Instagram is a quick way to signal your expertise and open up new opportunities for brand collaborations. It adds a layer of professionalism that instantly tells visitors what your account is all about. This guide will walk you through the exact steps to add that category to your bio, troubleshoot common issues, and optimize the rest of your profile to attract the right audience and partnerships.

Why the 'Blogger' Label Matters

You might think it's a small detail, but adding a category label like "Blogger" or "Digital Creator" to your profile does more than you think. It's a quick and powerful signal that tells visitors, brands, and potential collaborators exactly who you are and what you do. Instead of making them guess, you're building clarity from the first glance.

Here’s why it's worth the two minutes it takes to set up:

• Professionalism and Credibility: It looks official. This little tag works as a badge of honor, showing that you’re serious about your craft. It separates your profile from a casual personal account and frames it as a genuine brand or business.
• Access to Powerful Tools: To get a category label, you must have a Professional (Creator or Business) account. Switching unlocks access to Instagram Insights, giving you valuable data on your audience demographics, post performance, and profile traffic. You can’t grow what you can’t measure, and these analytics are foundational for building a content strategy that works.
• Enhanced Contact Options: A professional account allows you to add contact buttons like 'Email,' 'Call,' or 'Directions' directly to your profile. This is incredibly valuable for enabling brands to reach out with partnership offers, saving them the hassle of digging for a contact link or sliding into your DMs.
• Unlocks Promotion Features: Once you have a professional account, you can create and run ads directly through the Instagram app. While organic growth is the goal, having the option to promote a high-performing post can be a game-changer for reaching a wider audience.

The Non-Negotiable First Step: Your Professional Account

Before you can even think about adding a "Blogger" category, you need to switch your Instagram from a Personal account to a Professional account. Instagram offers two types of Professional accounts: Creator and Business. For most bloggers, influencers, and content creators, the Creator account is the perfect fit. It offers more flexibility with post scheduling, more detailed analytics about audience growth, and better filtering for your DMs.

If you're still using a Personal account, making the switch is straightforward and free. All your content, followers, and profile details will remain exactly as they are.

How to Switch to a Professional Account (Step-by-Step)

1. Go to your profile page and tap the hamburger menu (the three horizontal lines) in the top-right corner.
2. Tap Settings and privacy at the very top.
3. Scroll down to the 'For professionals' section and tap Account type and tools.
4. Tap on Switch to a professional account.
5. Instagram will show you a few screens detailing the benefits. Tap Continue through each of them.
6. You'll then be asked to select a category that most accurately describes what you do. Start typing "Blogger" here to see if it’s available. Don't worry if it's not perfect yet, you can change this later. Make your selection and proceed.
7. Finally, you'll be asked to choose between a 'Creator' and 'Business' account. Select Creator and tap Next.

That's it! Your profile is now a Professional account, which gives you all the tools you need to grow and provides the foundation for displaying your official category label.

How to Get "Blogger" on Your Instagram Bio (Step-by-Step)

Now that you have a Creator account, you're ready to select and display the "Blogger" category right on your profile.

1. Navigate to your Instagram profile and tap the Edit profile button.
2. Under 'Public business information,' you should see an option labeled Category. Tap on it.
3. This will take you to a search page with a list of categories. In the search bar at the top, type “Blogger” and select it from the results.
4. After selecting your category, you'll land on a 'Category' settings screen. Here you'll see a toggle for Display category label. Make sure this is switched on (it should turn blue). If this is off, you'll have the "Blogger" category associated with your account, but it won't be publicly visible on your profile.
5. Tap the Done button (or the checkmark) in the top-right corner to save your changes, and then tap Done again on the 'Edit profile' screen.

Go back to your profile, and the "Blogger" label should now appear in grey text directly below your name!

Troubleshooting: What to Do When 'Blogger' Doesn't Show Up

Instagram's category list can be finicky and sometimes changes. What happens if you search for "Blogger" and nothing comes up, or it’s not an option? Don't worry, there are several workarounds.

Option 1: Pick a Related Category

Instagram's main goal is to categorize accounts accurately. Over time, they have shifted toward broader terms. If "Blogger" isn't available, one of these excellent alternatives should be:

• Digital Creator: This is now one of the most popular and widely accepted terms. It covers everything from bloggers and YouTubers to photographers and podcasters. It’s a modern, catch-all title that brands understand perfectly.
• Writer: If your blog is very text-focused, this is a great alternative. It’s direct, professional, and clear.
• Author: Similar to "Writer," but it might imply that you have published works like books or e-books. A good choice if that fits your brand.
• Public Figure: This category is broader and often used by individuals with a significant public presence. If you're building a personal brand beyond traditional blogging, this can work well.

Option 2: Use a Connected Facebook Page

Sometimes, Instagram's category list is influenced by the category of a connected Facebook Business Page. By setting the category on Facebook first, you can sometimes "push" new categories over to your Instagram profile.

Here’s how to do it:

1. Create or use an existing Facebook Business Page. If you don't have one, it takes just a few minutes to set up. You don't need to post content on it actively, it just needs to exist.
2. Set the Page's category to "Blogger." On your Facebook Page, go to 'Edit Page Info' and find the 'Categories' section. Search for and select "Blogger." Save your changes.
3. Connect the Facebook Page to your Instagram. On your Instagram app, go to 'Edit Profile' >, 'Page' (under 'Public business information'). Follow the prompts to connect the Facebook Page you just updated.
4. Check your Instagram category again. After connecting the page, go back to 'Edit Profile' >, 'Category' on Instagram. The "Blogger" option may now appear in your list.

More Than a Label: Crafting the Perfect Blogger Bio

Getting the "Blogger" label is a great start, but it's only one part of an optimized profile. Your entire bio section needs to work together to grab attention, explain your value, and convince people to follow you or click your link. Think of it as your digital business card.

Your 'Name' Field is Searchable

The Name field in your bio (not your @username) is searchable on Instagram. This is prime real estate! Maximize it by including keywords that describe your niche. Instead of just putting your name, try a format like:

Your Name | Niche Blogger

For example:

• Alexa Chen | San Diego Travel Blogger
• Tom Frankl | Men's Style &, Fashion
• Maria Garcia | Vegan Recipe Creator

This helps you appear in search results when users are looking for creators in your specific niche.

Craft a Clear and Compelling Bio Description

You only have 150 characters to make an impression. Don't waste them. Your bio should answer three questions for a new visitor:

1. Who are you? (Your niche or topic)
2. What kind of content do you share? (Value proposition)
3. What should they do next? (Call to action)

For example, a food blogger might write:

🧀 Sharing simple cheese board ideas for easy entertaining
📍Based in NYC
👇 Grab my free pairing guide! 👇

Notice the use of emojis to add personality and line breaks for readability. Most importantly, it ends with a strong call-to-action (CTA) that points directly to the link in their bio.

The All-Important Link in Bio

You only get one clickable link on your Instagram profile, so make it count. While linking directly to your blog homepage is common, it’s often more effective to use a "link-in-bio" tool. These tools create a simple landing page that can host multiple links, allowing you to direct your followers to your latest blog post, a free resource, your YouTube channel, and your affiliate links - all from one place.

This single link is the most valuable real estate you have. Use it wisely to guide your audience to your most important content.

Final Thoughts

Adding the "Blogger" category to your Instagram bio is a small change that offers big rewards in professionalism and unlocks essential tools for growth. It’s a straightforward process of switching to a Professional account and selecting the right category, but remember that a high-impact profile is about more than just a label - it requires optimizing your name, description, CTA, and link in bio.

As a blogger, staying consistent with your content is where the real work begins. We built Postbase because we know wrestling with clunky tools is the last thing you want to do. Our platform is designed to make planning and scheduling your content - especially video formats like Reels - genuinely simple. With a clean, visual calendar and reliable scheduling you can actually trust, you spend less time managing your process and more time creating the content that builds your brand.

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