How to Find Average Views on TikTok

Stop guessing if your TikToks are landing and start measuring what truly matters. Finding your average view count is more than just satisfying your curiosity, it's one of the clearest indicators of your account's health and the key to creating a content strategy that actually works. This guide will walk you through exactly how to calculate this essential metric, understand what it means for your growth, and use it to make better content.

Why Your Average View Count is a Game Changer

Before jumping into the "how," let's quickly cover the "why." Your average view count isn't just a number - it's a powerful diagnostic tool. Here's what it can tell you:

• It's a Health Check for Your Account: A steady or increasing average view count signals that you're consistently creating content that resonates with your audience and pleases the algorithm. A sudden dip might be the first sign that you need to adjust your strategy.
• It Creates a Performance Baseline: Without knowing your average, you can't truly identify what's a viral hit versus a solid, everyday performer. Your average views give you a benchmark to measure every new video against. Is this new video underperforming, hitting the mark, or taking off?
• It Informs Your Content Strategy: When you know your baseline, you can easily spot the outliers - both high and low. Analyzing the videos that vastly outperform your average provides a direct roadmap for what you should be creating more of.
• It's Essential for Monetization: If you're looking to work with brands, they will absolutely want to know your performance metrics. Being able to confidently state your average view count (especially if it's strong relative to your follower count) makes you look more professional and can help you demand better rates.

The Simple Math: How to Manually Calculate Your Average TikTok Views

You don't need a fancy tool or a deep understanding of analytics to find your average views. All you need is a calculator and a few minutes. This manual method gives you the most control and is perfect for a quick spot-check on your recent performance.

Step 1: Choose a Relevant Timeframe or Number of Videos

First things first, you should not calculate the average views across all the videos you've ever posted. The TikTok algorithm and your content style can change dramatically over time. A video you posted a year ago isn't a good measure of your current performance.

Instead, focus on a recent batch of videos. A good rule of thumb is to use your last 10 to 30 videos. This sample size is large enough to be meaningful but small enough to reflect your current strategy.

Step 2: Collect the View Counts

Now it's time to gather the data. It's as simple as it sounds.

1. Open the TikTok app and go to your profile page.
2. Tap on your most recent video to see the view count, which is displayed in the bottom-left corner with a small play icon.
3. Write this number down in a notepad, spreadsheet, or your phone's notes app.
4. Go back to your profile, select the next video, and repeat the process until you have the counts for all the videos in your chosen timeframe (e.g., your last 15 posts).

Step 3: Add Up the Total Views

Once you have your list of view counts, simply add them all together. Let's say you decided to analyze your last 10 videos, and your view counts looked like this:

• Video 1: 5,200 views
• Video 2: 12,100 views
• Video 3: 3,400 views
• Video 4: 7,800 views
• Video 5: 98,000 views (Nice one!)
• Video 6: 2,500 views
• Video 7: 4,100 views
• Video 8: 6,700 views
• Video 9: 15,300 views
• Video 10: 3,900 views

Total Views: 5,200 + 12,100 + 3,400 + 7,800 + 98,000 + 2,500 + 4,100 + 6,700 + 15,300 + 3,900 = 159,000 views

Step 4: Divide by the Number of Videos

Finally, take your total view count and divide it by the number of videos you included in your calculation. In our example, we used 10 videos.

(Total Views) / (Number of Videos) = Average Views
159,000 / 10 = 15,900

So, for this creator, their average view count over the last 10 videos is 15,900 views. This number is now their baseline.

Using TikTok’s Built-In Analytics for Deeper Insights

If you're serious about growing your TikTok, you need to be using a Creator or Business account. It's free, easy to switch, and unlocks a powerful suite of analytics tools that give you way more than just view counts.

How to Switch to a Creator or Business Account

If you have a personal account, making the switch takes less than a minute. You won't lose any of your existing content or followers.

1. Go to your profile and tap the three horizontal lines (the hamburger menu) in the top-right corner.
2. Tap on "Settings and privacy."
3. Tap on "Account."
4. Select "Switch to Business Account" or find the option for a Creator Account (depending on what TikTok offers you). Follow the simple on-screen prompts.

Navigating to Your Analytics Dashboard

Once you've switched, you can access your data hub.

1. From your profile, tap the hamburger menu in the top-right again.
2. Select "Creator Tools" or "Business Suite."
3. Tap on the main analytics option, usually labeled "Analytics."

Inside, you'll find tabs for Overview, Content, and Followers. For view stats, we want the "Content" tab.

Finding Your View Data in the Content Tab

In the "Content" tab, you'll see a section for "Video posts." This section shows you the individual performance of each video posted within a specific timeframe (usually the last 7, 28, or 60 days).

While TikTok doesn't give you a single "average views" number directly in a big dashboard widget, this screen makes the manual calculation *much* faster. All the view counts are listed right there for you, so you don't have to tap into each video individually. Just add up the latest ones from that list and divide. A bonus here is that you can also quickly spot trends across metrics like likes, comments, and shares, all on one screen.

What is a "Good" Average View Count, Anyway?

Calculating your average is the first step, but the next question is always: "Is my number good?" The answer is… it depends. Here's how to put your average views into context.

It's Relative to Your Follower Count

An account with 500 followers getting 1,000 average views is performing exceptionally well, while an account with 1 million followers getting 10,000 average views is struggling. Forget raw numbers and think in terms of a view-to-follower ratio.

A simple check is to divide your average views by your follower count.

(Average Views) / (Follower Count) * 100 = View Rate %

A view rate between 10% and 30% is often considered healthy and solid. Anything above that indicates your content is resonating well beyond your immediate followers. If your rate is consistently below 10%, it might be a sign that your content isn't being pushed out effectively or isn't connecting with new audiences.

The Best Benchmark is Your Past Performance

Don't fall into the trap of comparing your average views to a massive creator in a different niche. The most important comparison is against yourself from last month. Is your average climbing? Holding steady? That's the true measure of progress.

Track your average views weekly or bi-weekly in a simple spreadsheet. Seeing that number trend upward over time is one of the most motivating parts of being a creator.

3 Actionable Ways to Increase Your Average Views

Once you have your baseline, you can start working to improve it. Here are three effective strategies.

1. Master the First Three Seconds

TikTok is a fast-paced environment. You have only a moment to stop someone from scrolling. Your video's opening, or "hook," is everything. Scrap slow introductions. Start right in the middle of the action, with a provocative question, a surprising visual, or a bold statement.

• Example Hook (DIY Niche): "Stop painting your walls. Do this instead."
• Example Hook (Marketing Niche): "Here's one Instagram mistake that's costing you sales."

2. Find Patterns in Your Top-Performing Content

Now that you know your average, go identify the 3-5 videos from your last 30 that performed significantly *better*. Don't just feel happy they did well, analyze them like a detective.

• What was the hook?
• What topic did you cover?
• Was it a specific format (e.g., talking head, tutorial, comedy sketch)?
• What trending audio or effect did you use?

Find the common threads and create a new video that combines those successful elements. This isn't about copying yourself, it's about learning from your own data.

3. Consistently Engage With Viewers

The TikTok algorithm rewards accounts that foster community. When people comment on your videos, it signals that your content is sparking conversation. Responding to those comments doubles down on that signal.

Spend 10-15 minutes after you post a video replying to as many comments as you can, especially the early ones. Ask questions in your captions to directly encourage comments. This engagement not only helps the performance of that specific video but also builds a loyal community that will eagerly watch your future content.

Final Thoughts

Calculating your average TikTok views moves you from creating in the dark to making strategic decisions based on real data. It's the baseline that informs everything, helping you understand your audience, refine your content, and track your growth with clarity and purpose.

Once you have a system for understanding your numbers, consistently tracking performance is the next step. At Postbase, we designed our analytics dashboard to give you a clear, straightforward view of what's working across all your platforms, so you can spend less time piecing together data and more time creating content that connects.