How to Find Average Reach on TikTok

Knowing your average reach on TikTok is more than just checking a vanity metric, it's about understanding how many unique people your content actually connects with. This number is one of the truest measures of your brand's growth and impact on the platform. This guide will walk you through exactly how to find, calculate, and use your average reach to build a smarter, more effective TikTok strategy.

What is Reach on TikTok? (And Why It’s Different from Views)

Before we get into the "how," let's clear up a common point of confusion: the difference between reach and views. They might sound similar, but they tell two very different stories about your content's performance.

• Views: This is the total number of times your video has been watched. If one person watches your TikTok five times, that counts as five views.
• Reach: This is the number of unique accounts that have seen your video at least once. If that same person watches your TikTok five times, it still only counts as a reach of one.

Why does this matter? While a high view count is great, reach tells you how wide your net is being cast. It’s the metric that shows you how many new people you’re introducing to your brand, voice, or products. A creator with 10,000 views and a reach of 9,500 is reaching a lot more new people than a creator with 10,000 views and a reach of 2,000. For an organic growth strategy, maximizing unique reach is the name of the game.

Step 1: Make Sure You Have a Creator or Business Account

You can't get access to the good stuff without the right key. TikTok’s detailed analytics are only available for Creator or Business accounts. If you’re still on a personal account, you’re flying blind. Fortunately, switching is free, easy, and gives you a mountain of valuable data.

If you haven’t upgraded yet, here’s how:

1. Go to your profile page and tap the three-line "hamburger" menu in the top-right corner.
2. Select Settings and privacy.
3. Tap on Account.
4. Choose Switch to Business Account or find the option to switch to a Creator Account. The name and location of these options change slightly, but it will be in this section.
5. Follow the prompts, and you're all set! You'll start gathering data from the moment you switch.

Step 2: Locating Your Reach Data in TikTok Analytics

Now that you have access, it’s time to find the numbers. TikTok analytics can feel a bit overwhelming at first, but your reach data is easy to find once you know where to look. While TikTok doesn’t give you a single "average reach" number gift-wrapped for you, it provides all the data you need to calculate it yourself.

You’ll be looking for the reach of individual videos you've posted within a certain timeframe.

Here's your step-by-step path to the data:

1. Navigate back to your profile page.
2. Tap the hamburger menu in the top-right corner again.
3. Select Creator Tools or Business Suite (whichever option you have).
4. Tap on Analytics.
5. From here, go to the Content tab. This is your command center for video performance.

In the Content tab, you'll see a list of the videos you’ve posted over the last 7 days by default. You can see basic views for each video here, but we need to go one level deeper to find the reach for each one.

Finding Reach For a Single Video

To find the reach (referred to as "Reached audience" by TikTok within the individual post analytics), here's what to do:

• From the Content tab in your Analytics, scroll down to the "Video posts" section.
• Tap on any video in the list. This will open a detailed performance report for that specific TikTok.
• Look for the metric called Reached audience. This is your unique viewer count for that single video. That’s your gold!

Now, repeat this process for all the videos you want to include in your average reach calculation.

Step 3: How to Calculate Your Average Reach on TikTok

This is where a little bit of manual math comes in. Grab a notepad, a spreadsheet, or the calculator app on your phone. To get a meaningful average, it's best to look at a specific period, like the last 30 days or the last 15 videos you’ve posted. Consistency is the most important part, always measure the same way so you can track your progress over time.

The Calculation Process

1. Choose Your Timeframe: Decide on a period to analyze. Let’s say you want to find your average reach for the posts you made in the last 30 days.
2. Gather Your Data: Go through the process above for every video posted in that 30-day window. Open each video’s individual analytics and write down the "Reached audience" number.
3. Add It All Up: Sum the "Reached audience" numbers for all the videos in your chosen timeframe. For example, if you posted 10 videos, add up all ten of those reach numbers.
4. Divide by the Number of Videos: Take that total sum and divide it by the number of videos you analyzed.

The formula is simple:

(Total Reached Audience of All Videos) / (Number of Videos) = Your Average Reach

A Practical Example

Let's say in the last 30 days you posted 4 videos with the following reach numbers:

• Video 1: 12,500 reached audience
• Video 2: 8,000 reached audience
• Video 3: 25,000 reached audience (this one did really well!)
• Video 4: 9,500 reached audience

Here’s the math:

1. Total Reach: 12,500 + 8,000 + 25,000 + 9,500 = 55,000
2. Number of Videos: 4
3. Average Reach Calculation: 55,000 / 4 = 13,750

In this example, your average reach per video over the last 30 days is 13,750 unique accounts.

What’s a "Good" Average Reach? (Context is Everything)

Once you have your number, the next question is always, "Is this good?" The honest answer is: it depends.

A "good" average reach is entirely relative to your account size, niche, and content goals. An account with 1,000 followers will have a wildly different baseline than an account with 100,000 followers. Instead of comparing yourself to others, focus on benchmarking against yourself. Your goal should be to steadily increase your average reach over time.

To give your average reach some context, you can calculate your Reach Rate. This metric shows you what percentage of your followers, on average, your videos are reaching.

How to Calculate Reach Rate

The formula for Reach Rate is:

(Average Reach / Your Follower Count) x 100 = Reach Rate %

Using our previous example of 13,750 average reach, let’s say your account has 10,000 followers:

(13,750 / 10,000) x 100 = 137.5%

A reach rate over 100% is fantastic! It means you're reaching far beyond your existing follower base and landing a significant presence on the For You page - which is exactly where growth happens on TikTok. Most brands would be very happy with a reach rate anywhere between 20% and 50%, particularly as follower count grows larger.

How to Use This Data to Increase Your Reach

Finding your average reach is just the first step. The real value comes from using that insight to inform your content strategy and make better videos.

1. Identify Your High-Reach Content Pillars

Go back to the individual video data you collected. Which videos blew past your average? Was there a particular sound, format, topic, or hook that they all had in common? If your average reach is 13,750 and one video hit a reach of 50,000, that’s not an accident. That’s an instruction from your audience about what resonates. Analyze it and create more content inspired by its success.

2. Diagnose Underperforming Videos

Conversely, look at the videos that fell far short of your average. Why didn't they connect? Was a trend already dead? Was the audio quality poor? Was the hook weak? Don't be discouraged by these - they offer just as much learning as the viral hits. They show you what to avoid in the future.

3. Optimize Your Posting Times

Your TikTok Analytics also has a Followers tab. In there, you'll find data on when your audience is most active. You can use this information to schedule your posts at times you're most likely to get that initial burst of engagement, signaling to the algorithm that your content is worth showing on more For You pages.

4. Improve Your Hook and Watch Time

Reach on TikTok is heavily influenced by how long people watch your video. If people scroll past in the first one or two seconds, the algorithm learns not to push it out further. The solution is a stronger hook. Start your videos with a question, a bold statement, or a visual that makes people stop. Review your individual video analytics for "Average watch time" to see which hooks are working best.

Final Thoughts

Figuring out your average reach on TikTok might involve a few small steps, but the clarity it provides is more than worth it. By consistently tracking this number and the reach rates of your content, you can move from guessing what works to knowing exactly what your audience wants to see.

As you manage your presence across multiple platforms, keeping track of analytics like reach, engagement, and follower growth for each one can become a bigger task. We built Postbase to bring all that data into one clean, simple dashboard. Instead of hunting through separate apps for TikTok, Instagram, and YouTube, you can track your total performance at a glance and build reports that show the bigger picture of your brand's growth.