How to Find Average Reach on TikTok

Knowing your average reach on TikTok is more than just checking a vanity metric, it's about understanding how many unique people your content actually connects with. This number is one of the truest measures of your brand's growth and impact on the platform. This guide will walk you through exactly how to find, calculate, and use your average reach to build a smarter, more effective TikTok strategy.

What is Reach on TikTok? (And Why It’s Different from Views)

Before we get into the "how," let's clarify a common point of confusion: the difference between reach and views. They might sound similar, but they tell two very different stories about your content's performance.

• Views: This is the total number of times your video has been watched. If one person watches your TikTok five times, that counts as five views.
• Reach: This is the number of unique accounts that have seen your video at least once. If that same person watches your TikTok five times, it still only counts as a reach of one.

Why does this matter? While a high view count is great, reach tells you how wide your net is being cast. It’s the metric that shows you how many new people you’re introducing to your brand, voice, or products. A creator with 10,000 views and a reach of 9,500 is reaching a lot more new people than a creator with 10,000 views and a reach of 2,000. For an organic growth strategy, maximizing unique reach is the goal.

Step 1: Make Sure You Have a Creator or Business Account

You can't access the good insights without the right account. TikTok’s detailed analytics are only available for Creator or Business accounts. If you’re still on a personal account, you’re flying blind. Fortunately, switching is free, easy, and provides you with a wealth of valuable data.

If you haven’t upgraded yet, here’s how:

1. Go to your profile page and tap the three-line "hamburger" menu in the top-right corner.
2. Select Settings and privacy.
3. Tap on Account.
4. Choose Switch to Business Account or find the option to switch to a Creator Account. The name and location of these options may vary slightly, but it will be in this section.
5. Follow the prompts, and you're all set! You'll start gathering data from the moment you switch.

Step 2: Locating Your Reach Data in TikTok Analytics

Now that you have access, it’s time to find the numbers. TikTok analytics can feel a bit overwhelming at first, but your reach data is easy to locate once you know where to look. While TikTok doesn’t give you a single "average reach" number ready to go, it provides all the data you need to calculate it yourself.

You’ll be looking for the reach of individual videos you've posted within a certain timeframe.

Here's your step-by-step path to the data:

1. Navigate back to your profile page.
2. Tap the hamburger menu in the top-right corner again.
3. Select Creator Tools or Business Suite (whichever option you have).
4. Tap on Analytics.
5. From here, go to the Content tab. This is your command center for video performance.

In the Content tab, you'll see a list of your posts over the last 7 days by default. You can see basic view counts here, but we need to go one level deeper to find the reach for each individual video.

Finding Reach for a Single Video

To find the reach (called "Reached audience" in individual post analytics), follow these steps:

• From the Content tab in your Analytics, scroll down to the "Video posts" section.
• Tap on any video in the list. This will open a detailed performance report for that specific TikTok.
• Look for the metric called Reached audience. This is your unique viewer count for that single video. That’s your key metric!

Now, repeat this process for all the videos you want to include in your average reach calculation.

Step 3: How to Calculate Your Average Reach on TikTok

This requires a bit of manual calculation. Grab a notepad, a spreadsheet, or your phone’s calculator app. To get a meaningful average, it’s best to analyze a specific period, like the last 30 days or your most recent 15 videos. Consistency is essential - measure the same way each time so you can track your progress over time.

The Calculation Process

1. Choose Your Timeframe: Decide on a specific period to analyze, such as the last 30 days.
2. Gather Your Data: For every video posted in that timeframe, open the individual analytics and record the "Reached audience" number.
3. Sum It All Up: Add together all the "Reached audience" numbers for those videos. For example, if you posted 10 videos, sum all ten reach figures.
4. Divide by the Number of Videos: Take the total sum and divide it by the number of videos.

The formula is:

(Total Reached Audience of All Videos) / (Number of Videos) = Your Average Reach

A Practical Example

Suppose in the last 30 days you posted 4 videos with these reach numbers:

• Video 1: 12,500 reached audience
• Video 2: 8,000 reached audience
• Video 3: 25,000 reached audience (this one did particularly well!)
• Video 4: 9,500 reached audience

Here's the math:

1. Total Reach: 12,500 + 8,000 + 25,000 + 9,500 = 55,000
2. Number of Videos: 4
3. Average Reach: 55,000 / 4 = 13,750

In this example, your average reach per video over the last 30 days is 13,750 unique accounts.

What’s a "Good" Average Reach? (Context is Everything)

Once you get your number, you might ask, "Is this good?" The honest answer is: it depends.

A "good" average reach depends entirely on your account size, niche, and content goals. An account with 1,000 followers will have a very different baseline than one with 100,000 followers. Instead of comparing yourself to others, focus on benchmarking against your own progress. Your goal should be to steadily increase your average reach over time.

To put your average reach into perspective, you can calculate your Reach Rate. This shows what percentage of your followers, on average, your videos are reaching.

How to Calculate Reach Rate

The formula is:

(Average Reach / Your Follower Count) x 100 = Reach Rate %

Using our earlier example of 13,750 average reach, if your account has 10,000 followers:

(13,750 / 10,000) x 100 = 137.5%

A reach rate over 100% is excellent! It indicates you're reaching far beyond your existing followers and making a strong presence on the For You page - which is where growth happens on TikTok. Most brands would be very happy with a reach rate between 20% and 50%, especially as follower counts grow larger.

How to Use This Data to Increase Your Reach

Getting your average reach is just the beginning. The real benefits come from using this insight to refine your content strategy and create better videos.

1. Identify Your High-Reach Content Pillars

Review the individual video data. Which videos surpassed your average? Was there a certain sound, format, topic, or hook they shared? If your average reach is 13,750 and one video hits 50,000, that’s no coincidence. That’s a signal from your audience about what resonates. Analyze it and produce more content inspired by its success.

2. Diagnose Underperforming Videos

Similarly, look at videos that underperformed. Why didn't they connect? Could be trends that have faded, poor audio quality, or weak hooks. Don’t get discouraged - these videos offer valuable lessons about what to avoid in future content.

3. Optimize Your Posting Times

Your TikTok Analytics also includes a Followers tab. There, you can discover when your audience is most active. Use this info to schedule your posts when your followers are online, increasing the chance of initial engagement and signaling the algorithm that your content is worth showing more often.

4. Improve Your Hook and Watch Time

Reach on TikTok is heavily influenced by how long viewers watch your videos. If viewers scroll past in the first one or two seconds, the algorithm learns not to promote it further. The solution is a compelling hook. Start your videos with a question, bold statement, or a visual that makes people stop. Check your individual video analytics for "Average watch time" to identify what hooks work best.

Final Thoughts

Figuring out your average reach on TikTok might involve a few steps, but the clarity it provides is well worth the effort. By consistently tracking this metric and assessing your reach rates, you can move from guessing to knowing what your audience prefers to see.

Managing analytics across multiple platforms can become complex, but tools like Postbase simplify this process by consolidating data into a single, easy-to-read dashboard. Instead of juggling different apps for TikTok, Instagram, and YouTube, you get a comprehensive view of your overall performance and insights to guide your growth.