How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Finding a company's precise LinkedIn handle seems like it should be easy, but it can quickly turn into a frustrating game of search-and-check. Whether you're a salesperson scoping out leads, a marketer analyzing competitors, or a job seeker doing your research, getting that exact URL is the first step. This guide covers several dead-simple and a few clever, under-the-radar methods to find any company's official LinkedIn page with confidence.
First, let’s talk about that little piece of the URL. A company's LinkedIn handle is the unique text that comes after linkedin.com/company/. For example, the handle for Microsoft is simply "microsoft." This is known as a vanity URL, and it’s a small but significant part of a company's digital brand.
A clean, branded handle looks far more professional than a default one filled with random numbers (e.g., /company/12345678). It signals an attention to detail and makes the company easier to find and tag in posts.
For you, finding that handle is the gateway to valuable intelligence:
Without the correct handle, you might end up following an abandoned page, a foreign subsidiary, or worse, a completely unofficial clone. Let’s make sure that doesn’t happen.
The most obvious place to start is LinkedIn itself. While it sounds simple, a few clicks can sharpen your search and save you from scrolling through dozens of irrelevant results.
Once you’ve clicked on what you believe is the correct company page, look at the URL in your browser's address bar. It will be structured like this: https://www.linkedin.com/company/the-handle-goes-here
That bolded part is the handle you’re looking for. You can now copy the full URL, save the handle, or hit that "follow" button.
Sometimes, Google, DuckDuckGo, or Bing can get you to the right page faster than LinkedIn's own internal search, especially when dealing with companies that have common names. It’s all about phrasing your query correctly.
Instead of just typing the company name, use a few simple search operators to narrow the results. Try these formats:
Start with the simplest query:
"The Good Foods Group" LinkedIn
This tells Google you want results about that specific company that are strongly associated with LinkedIn. Usually, the official page will be the top result.
For even more precision, use the site: operator to force Google to only show results from LinkedIn’s company pages:
site:linkedin.com/company "The Good Foods Group"
The "quotes" keep the company name together as a phrase, while site:linkedin.com/company restricts the search to the company directory on LinkedIn. This method is incredibly effective at filtering out everything else.
You can also find it through job listings:
"The Good Foods Group" careers LinkedIn
Company career pages and job listings almost always link back to the main company profile.
Perhaps the most reliable way to find a company's official LinkedIn page is to go straight to the source: their own website. Nearly every company that has a social media presence will link to it from their site.
You’re looking for the familiar social media buttons - usually a block of icons including Facebook, X (formerly Twitter), Instagram, and, of course, the LinkedIn "in" logo.
Here’s where to look:
Here’s a small tip: Before you click the LinkedIn icon, hover your mouse over it. Your browser will typically show you a preview of the link in the bottom-left corner of the window. You can verify you’re heading to the right place and see the handle without even leaving the site.
If you're still struggling to find the page for a smaller or newer company, try this indirect approach. Instead of searching for the company, search for someone who works there - ideally the CEO, a founder, or a head of marketing.
This method works especially well because it sidesteps unofficial or abandoned pages. An active employee’s profile is almost always linked to the correct, up-to-date Company Page.
Is the company hard to find? Do they go by multiple nested names? When the easy methods fail, it's time to pull out some deeper techniques.
Websites that index company information are a goldmine for finding social links. Visit a site like Crunchbase and search for the company. In their profile, there is often a dedicated section for social links that includes the official, verified LinkedIn handle.
Every company on LinkedIn has a unique, permanent numerical ID, even if they have a cool-looking vanity handle. For automation tools or APIs, sometimes the ID is more useful than the handle anyway. Finding this can also confirm you’re on the right page.
Here’s a quick trick: Go to the company’s LinkedIn Page. Right-click anywhere on the blank space of the page and select "View Page Source." This will open a new tab filled with code. Don't be intimidated! Simply press Ctrl+F (or Cmd+F on Mac) to open the find tool and search for this phrase: urn:li:fs_company:. The number that immediately follows that text is the company’s unique LinkedIn ID.
Finding a page with the right name doesn't always mean it's the right page. Old, unmanaged, or unofficial pages are common. Here's your checklist to spot them:
Finding a company's LinkedIn handle might take a few steps, but it’s rarely impossible. By starting with a filtered LinkedIn search, using clever Google queries, or simply checking a company’s website footer, you can almost always find the right page in under a minute without the guesswork.
Once you’ve found all the competitor and client pages you need to follow, the real work begins. At Postbase, we wanted to make building and executing your own social strategy feel just as simple. That's why we created a visual content calendar that lets you see your whole month at a glance, helping you post consistently and build a professional presence right alongside the brands you admire.
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