How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Looking for a button to export your LinkedIn Company Page followers? The short answer is that you won’t find one, and there’s a very good reason for it. This guide won't waste your time with fake promises, instead, it will explain why LinkedIn protects that data, show you what follower information you can get directly from the platform, and provide actionable strategies to organically connect with and grow your audience.
Let's get this out of the way first: No, you cannot directly export a list of your LinkedIn Company Page followers. A feature like that simply does not exist on the platform. Other articles or tools promising a quick download are either misleading you or telling you to use risky methods that could get your account suspended.
There's a good reason for this limitation, and it all comes down to user privacy. LinkedIn considers a user's decision to follow a company page to be a private action between that user and the platform. Granting page administrators a downloadable list of every follower's name, title, and profile URL would turn your follower list into a ready-made rolodex for spam and unsolicited sales pitches. It would undermine user trust, and LinkedIn is built on trust and professional connections.
Imagine if every page you followed on a whim could suddenly scrape your information and add you to their mailing list. The platform would quickly become unusable. So, while it might seem frustrating from a marketing perspective, this policy is essential for maintaining the integrity and professional nature of LinkedIn.
But don't lose hope. Just because you can't get a neat CSV file doesn't mean you're flying blind. There are official, legitimate ways to understand your audience and even better ways to achieve the underlying goals you probably had in mind - like generating leads and building community.
While you can't export a list of who your followers are, LinkedIn gives you the next best thing: a detailed, anonymized overview of your follower demographics. This data is incredibly valuable for refining your content strategy and making sure you're reaching the right audience. Think of it less as a contact list and more as a sophisticated market research report.
Here’s how to access it as a Page Admin:
Once you're on the Follower analytics dashboard, you'll see a wealth of aggregated data. For privacy reasons, this data is only available once you have more than 30 followers with matching demographic information.
The dashboard breaks down your followers based on several professional attributes. Here’s a look at what you can see and how to interpret it:
This analytics data is your roadmap for content creation. For example, if you discover a large portion of your followers are at the Senior level in the Financial Services industry, you could create content that addresses their specific pain points:
By using this data, you stop guessing what your audience wants and start creating content you know will resonate, which in turn leads to higher engagement and more meaningful connections.
While distinct from your company page followers, your personal account’s connections can be a valuable proxy for understanding your professional network. LinkedIn does allow you to export a list of your personal connections. If you, as a founder or key employee, are connected with many of your industry peers and potential clients, this list can give you powerful clues about your audience.
Within about 10-15 minutes, you should receive an email with a link to download your data. This file will be a CSV that includes the First Name, Last Name, Company, Title, and Connection Date for everyone in your network.
You can then analyze this spreadsheet to identify trends, see which companies your network is concentrated in, and get a better feel for the job titles you're connected with. It's a great exercise for any business leader trying to understand their sphere of influence.
Perhaps the most powerful strategy isn't about exporting a static list but about inspiring your followers to identify themselves. The goal of most marketers wanting to export followers is to get leads. Instead of trying to pull a list, focus on pushing out content that makes quality leads raise their hand.
Active, engaged followers are far more valuable than a passive name on a list. Here’s how to convert your audience from passive viewers to active participants and potential customers:
This is the closest you can get to an "official" list of engaged followers. When you create a LinkedIn Event - whether it’s a webinar, a Q&A session, or a product demo - you get access to the registrant and attendee lists. These individuals have explicitly shown interest in your topic.
How to do it: From your company page, create an event and promote it. After the event, you can go back to the event page to view the list of attendees. It's a direct, privacy-compliant way to see exactly who’s interested in what you have to say.
LinkedIn Polls are a fantastic tool for engagement. Don't just ask fun, fluffy questions. Ask strategic questions that help you segment your audience by their needs.
The second poll not only boosts engagement but also gives you invaluable data. Every person who answers "Tracking ROI" is a potential lead for your marketing analytics tool. You can see who voted for what and use that as a soft entry point to connect with them and start a conversation.
Create a high-value piece of content, like an industry report or a detailed guide, and promote it with a post on your company page. Instead of linking directly to the PDF, link to a simple landing page that asks for an email address in exchange for the download.
The post itself will attract likes and comments from interested people, and the landing page will build your marketing email list with people who have demonstrated a real need for your expertise.
Your content shouldn't just be broadcasting, it should be starting conversations. End your posts with a question that encourages thoughtful responses. For example, instead of just saying "We launched a new feature," try:
"Our new dashboard unifies all your analytics in one place. For other marketers out there, what’s the ONE metric you wish you could track more easily? Let us know in the comments."
Anyone who leaves a detailed comment is a warm contact. You can reply to their comment and even send a connection request, referencing their insightful comment. This is relationship-building, not spam.
A quick search will reveal dozens of "growth hacking" tools that claim they can scrape and export your company page follower data. You should avoid these tools at all costs.
Here’s why:
While you can’t get a one-click download of your LinkedIn Company Page followers, you have much better options at your fingertips. By leveraging LinkedIn's powerful, anonymous analytics, you get deep insights to guide your content strategy. Moreover, focusing on organic engagement - through events, polls, and great content - shifts your goal from collecting contacts to building a community, and that's infinitely more valuable.
Creating content that turns followers into leads means being consistent and responsive across all your platforms. To make this easier, we built Postbase with an integrated inbox to handle all your comments and DMs in one place, so you never miss a chance to connect with an engaged follower. Combined with our visual content calendar, it helps you plan and execute the very strategies that attract and convert your audience, all without the chaos of switching between apps.
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