How to Enable Monetization on a Facebook Page

Turning your Facebook Page from a passion project into a steady stream of income is more achievable than you might think. Getting started does require following a few rules and understanding your options, but the path is clearer than ever. This guide will walk you through Facebook’s monetization requirements, break down the different ways you can earn money, and give you a step-by-step plan for getting your Page set up and creating content that actually pays.

First Things First: Are You Eligible?

Before you can start earning, your Facebook Page needs to be in good standing with Meta. This isn't just about follower counts or video views, it’s about being a positive and authentic contributor to the platform. Meta groups these rules under their Partner Monetization Policies, which are the basic requirements for every creator. Think of them as the foundation upon which all other requirements are built.

The Core Requirements You Can't Ignore

Every Page looking to monetize must follow these four fundamental rules, no matter which monetization tool you plan to use. If your Page has any red flags in these areas, you'll need to fix them before you can apply.

• Follow Community Standards: This is the most basic rule of Facebook. Your content cannot contain hate speech, promote violence, feature graphic content, or violate sexuality and nudity policies. Essentially, be a good citizen of the platform.
• Follow Partner Monetization Policies: This is a level deeper than Community Standards and covers your behavior as a creator. It means your content must be authentic - you can’t share misinformation or fake news. You must have an established presence, meaning your page can't be brand new, and you must share original content - you can’t just re-upload other people's videos or music you don’t have the rights to.
• Follow Content Monetization Policies: These rules focus specifically on the types of content you create. For example, you can't monetize static videos (a single image with music), slideshows of images, or text montages. They also prohibit looping videos and content with low production quality. Facebook wants to promote high-value, engaging videos.
• Live in an Eligible Country and Post from an Eligible Page: Not all countries or page types are eligible for monetization. You must be in a supported country, and you must be sharing content from a Facebook Page, not a personal profile or a Group.

You can check your Page’s status anytime in Meta Business Suite under the "Monetization" section. It's wise to review this before you even think about applying so you can address any potential policy violations early on.

Choosing Your Monetization Path: A Look at Facebook's Tools

Once you’ve met the foundational requirements, you can start looking at the specific tools Facebook offers for creators to earn money. Each tool has its own set of requirements based on followers, video views, and engagement. The right tool for you will depend on the kind of content you create and the community you’ve built.

1. In-Stream Ads

What they are: These are the most common form of video monetization. In-stream ads are short advertisements that run before (pre-roll), during (mid-roll), or after (post-roll) your videos. This is an ideal path for creators who produce on-demand video content of at least a few minutes in length.

Eligibility Requirements:

• A minimum of 5,000 followers.
• A total of 60,000 minutes viewed in the last 60 days. This includes on-demand, live, and previously live videos, but does not include minutes from crossposted, boosted, or paid watch time.
• At least 5 active on-demand videos published on your Page.

Actionable advice: To succeed with in-stream ads, focus on creating videos that are at least three minutes long. This makes them eligible for mid-roll ads, which are the highest-earning ad type. Your goal is to keep viewers engaged past the one-minute mark, as this is when Facebook can insert an ad. Hook your audience in the first 15 seconds, and structure your video to have natural pauses where an ad break won't feel too disruptive.

2. Fan Subscriptions &, Stars

What they are: Fan Subscriptions allow your most dedicated followers to support you directly with a monthly recurring payment in exchange for exclusive perks. Stars are a virtual currency that fans can buy and send to you during Live videos or on certain on-demand content as a one-time "tip." Both are excellent for creators with a strong, engaged community.

Eligibility Requirements for Subscriptions:

• A minimum of 10,000 followers, OR 250+ returning viewers and one of the following in the last 60 days: 50,000 post engagements or 180,000 minutes viewed.
• You must be in a country where Subscriptions are available.

Actionable advice: Success with subscriptions hinges on providing real, tangible value. Simply asking people to subscribe isn't enough. Offer perks like subscriber-only Q&As, behind-the-scenes footage, early access to new videos, or exclusive merchandise discounts. Promote your subscription offering regularly in your content, explaining exactly what supporters get in return. For Stars, make a habit of acknowledging senders during your Live videos to encourage more people to participate.

3. Branded Content

What it is: Branded content is where you partner directly with a brand to create a post that features their product or service. You get paid by the brand, and you use Facebook's branded content tool to properly disclose the partnership. This is a great path for creators who have built a specific niche and level of trust with their audience.

Eligibility Requirements:

• You must meet the main Partner Monetization Policies - authenticity and follower trust are particularly important here.
• While an official follower count isn't explicitly stated, creators typically need at least 1,000 followers and solid engagement metrics (like 15,000 post engagements in 60 days) to be approved.

Actionable advice: The key to successful branded content is authenticity. Only partner with brands that are a genuine fit for your Page and your audience. If you run a page about home gardening, a partnership with a gardening tool company makes sense, a partnership with a video game company does not. Always use the built-in branded content tool to tag your brand partner. This clearly discloses the relationship to your audience, maintaining their trust, and provides both you and the brand with performance metrics for the post.

4. Performance Bonus Program

What it is: This is an invite-only program where Facebook pays creators directly based on the performance of their public content. You can earn money based on the shares, comments, reactions, and overall reach of your posts, including photos, text, and videos. There's no ad, no brand partner - you simply get rewarded for making popular content.

Eligibility Requirements:

• This program is invite-only and currently available in the US.
• Eligibility is based on your Page’s ability to generate high levels of engagement.

Actionable advice: Since you can't directly apply, the best strategy is to focus on creating content that is highly shareable and generates a lot of interaction. Think about what makes people stop scrolling and engage. Ask questions in your posts, create relatable memes, share compelling stories, or post stunning photos that people feel compelled to share. Consistently high engagement is the best way to get on Meta's radar for an invitation.

Step-by-Step Guide: How to Check Eligibility and Apply

Ready to see where your Page stands? Meta Business Suite (formerly Creator Studio) is your command center for all things monetization.

Checking Your Status in Meta Business Suite

1. Navigate to Meta Business Suite by visiting business.facebook.com. If you're using Facebook in a browser, you can often find it in the left-hand menu.
2. In the main menu on the left, click on the "Monetization" tab.
3. Before checking individual tools, first click on "Policy Issues." This section will tell you if your Page has any violations of the Partner or Content Monetization Policies that you need to resolve first. If this section is clear, you're good to go.
4. Back in the main Monetization dashboard, use the dropdown at the top to select the Page you want to check.
5. The dashboard will show you all available monetization tools. For each one, you’ll see either a green notice saying you're "Eligible" or a progress bar showing how close you are to meeting the requirements (e.g., "Followers: 85% of 10,000").

Applying for a Monetization Tool

1. Once you’re eligible for a tool, a blue "Set Up" button will appear next to it on the Monetization dashboard. Click it.
2. You'll be prompted to review and agree to the specific terms and conditions for that monetization tool. Read these carefully.
3. Next, you'll need to set up your payment account. This is the most detailed step. You will have to provide your legal name, business information, and tax details (such as a W-9 form for US-based creators).
4. Finally, link a bank account or PayPal account where your earnings will be sent.
5. Once everything is filled out, submit your application. Facebook will review your page to ensure it fully complies with their policies. This review can take anywhere from a few days to a couple of weeks, so be patient.

Creating Content That Will Actually Monetize

Getting approved is just the first step. To actually make money, you need to create content that consistently performs well and keeps your audience coming back.

Consistency is Your Best Friend

Monetization platforms, especially those dependent on ads and algorithms, reward consistency. A regular posting schedule keeps your Page active, signals to Facebook that you're a serious creator, and keeps your audience engaged. Sporadic posting will make it difficult to maintain the momentum needed to hit metrics like "60,000 minutes viewed." Plan out a content calendar and stick to it.

Go Deep, Not Wide

Focus on a specific niche that you genuinely love. A Page trying to be about everything to everyone often appeals to no one. A niche audience is smaller but far more passionate and engaged. This leads to higher watch time for videos, more interaction on posts, and a higher likelihood that viewers will become subscribers. Brands also prefer to partner with niche creators who have a well-defined audience.

Focus on Engaging Video Formats

For tools like In-Stream Ads and Fan Subscriptions, video is king. Reels are fantastic for attracting new followers, but longer-form videos (over 3 minutes) are essential for generating significant watch time for in-stream ad eligibility. Don't be afraid to experiment with Facebook Live, as it’s a powerful way to build community and earn Stars directly from your audience in real-time.

Final Thoughts

Monetizing your Facebook Page is a marathon, not a sprint. It starts with following the rules, understanding the requirements for tools like in-stream ads and subscriptions, and then consistently delivering content that your audience values. As you build momentum, you'll create a community that's not just willing to watch, but eager to support you on your journey.

Creating all that consistent, high-value content is where the real work happens. Planning your video calendar, making sure you have posts scheduled every day, and engaging with your growing community can quickly get out of hand. That's precisely why we built Postbase. Our visual calendar lets you see your entire content strategy at a glance, making it easy to spot gaps and plan your monetizable content weeks ahead. It simplifies the entire process across all your social platforms so you can spend less time managing and more time creating.