Twitter Tips & Strategies

How to Embed Twitter Links

By Spencer Lanoue
October 31, 2025

Embedding a live, interactive tweet into your website or blog post is one of the fastest ways to add social proof and up-to-the-minute relevance to your content. It turns a static page into a dynamic conversation starter. This guide will walk you through exactly how to embed tweets, profiles, and timelines directly onto your site, starting with the simple copy-and-paste method and moving on to customization tricks to make a perfect fit.

Why Bother Embedding Tweets?

You might be wondering if a screenshot wouldn't be easier. For a quick share, maybe. But embedding X (formerly Twitter) content offers way more benefits than a simple image can't match. Integrating live tweets gives your website an instant boost in credibility, engagement, and freshness. For brand builders and marketers, it's a small action with a big impact.

  • Authentic Social Proof: Screenshots can feel staged, but an embedded tweet is unequivocally real. When you feature a glowing customer review, a mention from an industry leader, or positive feedback about an event, you're showcasing undeniable social proof that builds trust with your audience.
  • Fresh, Dynamic Content: Websites can quickly feel out of date. Embedding a profile timeline in your sidebar or on a press page injects a stream of your latest thoughts and announcements. It shows visitors that your brand is active and engaged in real-time.
  • Increased Engagement &, Follows: Unlike a static image, an embedded tweet is interactive. Visitors can reply, like, and retweet directly from your website. More importantly, they can follow your account with a single click, helping you capture your website traffic and convert it into a loyal social media audience.
  • Rich Context and Sourcing: An embedded tweet links directly to the original conversation on X. This provides a clear, transparent source and lets interested readers explore the full context, including replies and quote tweets. It's far more professional than a cropped image with no link.

The Quick and Easy Method: How to Embed a Single Tweet

Let's start with the most common task: embedding just one specific tweet. X provides a dead-simple publisher tool that generates the code for you in seconds. No coding knowledge required - if you can copy and paste, you can do this.

A Simple Step-by-Step Guide

  1. Navigate to the tweet on X.com that you want to showcase on your site. This could be one of your own posts or one from another user.
  2. Click the three-dot menu (...) located at the top-right corner of the tweet card.
  3. From the dropdown menu, select the "Embed Post" option.
  4. A new browser tab will open to X's publisher tool (publish.twitter.com). It will automatically display a preview of your embedded tweet and the code you need.
  5. Click the blue "Copy Code" button. The HTML needed to display the tweet is now copied to your clipboard.
  6. Finally, go to your website's editor (like WordPress, Squarespace, Webflow, etc.). Open the page or post where you want the tweet to appear. Switch to the HTML or code editor view, and paste the code snippet where you want it. Save your changes, and you're done!

Pro-Tip for Fast Editing: Most modern content management systems (CMS) are smart enough to recognize a tweet URL. Before you go through the steps above, try simply pasting the link to a tweet (e.g., https://x.com/yourusername/status/123456789) directly into a new line in your editor. Many platforms, including WordPress with the Gutenberg editor, will automatically convert the URL into a proper embed. This is the fastest method if your system supports it.

Going Beyond Single Tweets: What Else Can You Embed from X?

While embedding a single tweet is great for adding context to a blog post, you can also embed other types of live feeds from X to create genuinely dynamic sections on your website.

1. Embedding Your Profile Timeline

Embedding your profile gives you a scrollable feed of your most recent tweets directly on your site. This is great for an "About Me" page, a contact page, or a sidebar widget. It demonstrates that you're an active and current voice in your field.

How to Embed a Profile:

  1. Go to the developer embed page at https://publish.twitter.com.
  2. Instead of a single tweet URL, enter the URL of your main profile page (e.g., https://x.com/yourusername) into the box and press Enter.
  3. You'll be given an embed option for "Embedded Timeline." Select this.
  4. The tool will generate a preview and the corresponding code for your timeline.
  5. Copy this code and paste it into your website's HTML, just like you would with a single tweet.

2. Embedding a Curated List

Lists are a seriously underrated X feature. You can create curated feeds based on topics, communities, or people - like a list of event speakers, your favorite industry newsletters, or your own team members' accounts. Embedding a list lets you feature this curated content stream on your website, providing value to your audience beyond just your own posts.

How to Embed a List:

  1. First, find the URL of the X List you want to embed. After navigating to the list on X, grab the URL from your browser's address bar.
  2. Head back to https://publish.twitter.com and paste the List's URL into the input field.
  3. Choose the "Embedded Timeline" option.
  4. Copy the generated code and paste it on your site where you want your curated feed to appear.

3. Embedding Follow Buttons and Mention Buttons

Sometimes you don't need a full post - you just need a strong call to action. Embedded buttons are perfect for your website footer, author bio, or contact page to make it completely frictionless for visitors to connect with you.

How to Embed a Button:

  1. On the https://publish.twitter.com starting page, find the option to generate a button. You'll usually see choices for "X Buttons" or similar.
  2. Select what you want to create (e.g., a Follow Button or a Mention Button).
  3. Enter the target X handle (username) you want the button to link to.
  4. Copy the generated code and paste it wherever you want the button to live. This is often in a site-wide element like a header, footer, or author box.

Making It Your Own: Customizing Embedded Tweets and Timelines

The default embed looks clean, but what if it clashes with your website's design? The publisher tool gives you a few straightforward options to customize its appearance before you generate the code.

Using the Official Customization Options

Right after you put in a URL on the publisher page and get the preview, look for a link that says "set customization options." Clicking this will reveal a few settings you can change:

  • Theme (Dark or Light): This is the most important one. Does your site have a dark background? Switch the embed to the "Dark" theme so it doesn't stick out.
  • Language: The embedded content will stay in its original language, but this option changes the interface elements, like the "Follow" button text, to match your site's language.
  • Height and Width: You can set specific pixel values for the embed's dimensions. This is useful for making it fit perfectly into a narrow sidebar or a full-width column. You can also leave this blank to let it be responsive.
  • Hide Parent Tweet/Conversation: This option helps clean up the view. For tweets responding to others, you can hide the original tweet it's replying to, allowing you to focus just on your chosen quote.

After adjusting these settings, click the "Update" button, and the embed code will update automatically with your choices. For example, setting the dark theme adds data-theme="dark" to the final HTML code.

What to Do When Things Go Wrong: Common Embedding Problems

Pasting the code and seeing a mess (or nothing at all) can be frustrating. Luckily, most issues boil down to a handful of similar causes. Here's a quick troubleshooting guide.

Issue #1: Only a link or plain text appears, not the styled tweet.

The code you embed has two parts: an HTML <,blockquote>, and a <,script>, tag right after it. The javascript is what finds the blockquote on your page and transforms it into the fully interactive tweet card. If that script fails to run, you'll just see the raw text.

  • Cause: Your website builder, CMS, or a security plugin might be sanitizing the HTML and removing script tags for security reasons.
  • Solution: Look for a "Custom HTML" block or a code embedding option in your editor that specifically permits running scripts. On platforms like WordPress, a plugin that disables scripts in post content could be the culprit. If all else fails, your website theme might be the problem.

Issue #2: The embed looks stretched, squished, or breaks my layout.

Out-of-the-box, the embed is responsive and tries to adapt to its container. But sometimes, it clashes with your website's own styling rules.

  • Cause: This is often a conflict with your theme's default CSS. Your site might have aggressive styles applied to all `blockquote` elements, which interferes with the tweet's formatting.
  • Solution: The fastest fix is to go back to the customization options on publish.twitter.com and specify a fixed `width` (in pixels) for the embed. This will force it to stay within defined boundaries, preventing it from breaking out of its container and ruining your layout.

Issue #3: My page speed is slower with embeds on it.

Every embedded element, whether it's from X, YouTube, or Maps, requires your browser to make an external request to fetch data. A page with one or two embeds is usually fine, but loading thirty on one page will definitely slow things down.

  • Cause: The script needs a moment to load and render the tweet, which can impact your page load score.
  • Solution: Be intentional. Don't embed dozens of posts on one page. Use them where they create the most value and impact. For more technical users, look into lazy loading scripts so they only load when a user scrolls them into view, lightening the initial page load.

Final Thoughts

Embedding tweets is a straightforward way to add live social proof, up-to-date commentary, and interactive elements to your website. Whether you're pasting a simple URL or customizing a timeline feed with X's publisher tool, you can bridge the gap between your social media presence and your digital home base in just a few clicks.

Of course, keeping your embedded feeds looking fresh with great content starts with having a plan. When we built Postbase, we focused on making that planning process painless. Our visual calendar lets you see your entire multichannel content strategy at a glance, so you always know what's going live and can spot the perfect posts to feature prominently on your site. Creating great content is simpler when you can see the big picture.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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