How to Embed a Twitter Feed on a Website

Placing your live Twitter feed on your website is one of the quickest ways to add dynamic, timely content that builds trust. It keeps visitors on your page longer, shows off your brand's personality, and gives your social proof a significant boost. This guide shows you exactly how to embed your Twitter feed, step-by-step, whether you're using WordPress, Shopify, Squarespace, or any other website builder.

Why Should You Embed a Twitter Feed on Your Website?

Before jumping into the "how," it’s worth understanding the "why." Integrating your live Twitter (now X) activity directly onto your site isn't just for looks - it's a powerful marketing strategy that accomplishes several goals at once.

• Provides Instant Social Proof: An active, engaging feed full of positive interactions, mentions, and customer praise is undeniable social proof. When potential customers see others talking about your brand, it builds an immediate sense of trust and credibility that a static testimonial can't quite match. It shows you’re a real, active business that people are engaging with right now.
• Keeps Your Content Fresh and Dynamic: A static website can feel outdated quickly. An embedded Twitter feed constantly pumps fresh content onto your site without you having to manually update the page. Every time you post a tweet, it appears on your website, signaling to visitors (and search engines) that your site is active and current.
• Increases Follower Count and Engagement: Displaying your feed in a prominent spot - like your homepage sidebar or footer - acts as a direct call-to-action for visitors to follow you. People who might not have searched for you on Twitter can suddenly see your valuable content and decide to follow you with a single click, growing your audience organically.
• Boosts User Dwell Time: When visitors find an interesting conversation or a useful thread in your embedded feed, they’re more likely to stick around. This increased "dwell time" is a positive signal to search engines like Google, which can contribute to better search rankings over time.

How to Embed Your Twitter Feed: The Official Method

The simplest and most reliable way to embed a Twitter timeline or a single post is by using Twitter’s own tools. You don't need coding knowledge to make it work - just the ability to copy and paste. You have two main options: embedding a profile timeline or embedding a single, specific post.

Option 1: Embed Your Full Profile Timeline

This method displays a scrollable feed of your most recent tweets. It’s perfect for sidebars, footers, or a dedicated "Community" page.

1. Find Twitter’s Publish Tool: The easiest way to generate the code is by using Twitter's official publishing tool. While the main navigation has changed over the years, a simple tool still exists for this purpose. You can typically find it or a similar generator by searching for a "Twitter feed embed widget generator." For this guide, we'll imagine using a simplified version of this classic flow.
   Alternatively, you can manually construct the URL for embedding. Your timeline link looks like this:
   <,a class="twitter-timeline" href="https://twitter.com/YourUsername?ref_src=twsrc%5Etfw">,Tweets by YourUsername<,/a>, <,script async src="https://platform.twitter.com/widgets.js" charset="utf-8">,<,/script>, Just replace "YourUsername" with your actual Twitter handle.
2. Customize the Display (Optional): Most tools allow minor customizations. You can often specify a height and width for the feed container, and choose between a "light" and "dark" theme to better match your website’s design. For example, to limit the height, you’d add data-height="600" to the link tag:
   <,a class="twitter-timeline" data-height="600" href="https://twitter.com/YourUsername?ref_src=twsrc%5Etfw">,Tweets by YourUsername<,/a>,
3. Copy the Final Code Snippet: Once you're done, you'll have a small block of HTML and Javascript code. Highlight all of it and copy it to your clipboard. This is the code you will place directly onto your site.

Option 2: Embed a Single Tweet

Embedding a single tweet is great for reinforcing a point in a blog post, showcasing a customer testimonial, or highlighting a specific announcement. The process is even more straightforward.

1. Navigate to the Tweet: Go to Twitter and find the specific tweet you want to embed.
2. Click the "More" Icon: In the top-right corner of the tweet, click the three-dot icon (…). A dropdown menu will appear.
3. Select "Embed Post": Click on the "Embed Post" (or "Embed Tweet") option from the menu.
4. Copy the Code: A new window will pop up showing you what the embedded tweet will look like and providing the embed code. Click the "Copy Code" button. That’s it! You’re ready to paste it onto your site.

Where to Add the Code on Your Website (Step-by-Step for Popular Platforms)

Once you have your code snippet, the final step is to paste it into your website’s HTML. Here's how to do it on the most common platforms.

WordPress

Adding the Twitter embed code to a WordPress page or post is simple using the native Block Editor (Gutenberg).

1. Open the page or post where you want the feed to appear.
2. Click the "+" icon to add a new block.
3. Search for the "Custom HTML" block and select it.
4. Paste the embed code you copied from Twitter directly into this block.
5. Click "Preview" to see how it looks, then click "Update" or "Publish" to save your changes. The feed will now be live on your page.

Shopify

You can add your feed to a product description, a page, or your theme’s code directly.

For a Page or Product Description:

1. From your Shopify Admin dashboard, go to the page or product you want to edit.
2. In the content editor toolbar, click the "Show HTML" icon (it looks like <,, >,,).
3. This will switch the view to the raw HTML. Paste your Twitter embed code where you want it to appear.
4. Click the icon again to return to the normal editor view, and you should see a placeholder for your feed. Save your changes to make it live.

Squarespace

Squarespace uses "Code Blocks" to allow users to add custom HTML snippets easily.

1. Navigate to the page and section where you'd like your Twitter feed to appear.
2. Hover over the area until a "+" or "Add Block" prompt appears and click it.
3. In the block menu, find and select the "Code" block.
4. Paste your copied Twitter embed code into the text field. Make sure "HTML" is selected in the dropdown menu.
5. Click "Apply," then save the page. Your feed will now appear.

Best Practices for Embedding Your Twitter Feed

Just because you can embed your feed doesn’t mean it works everywhere. Following a few simple best practices will make your feed an asset rather than a distraction.

• Choose the Right Location: Don’t let your feed dominate your most valuable real estate. Great locations include:
  • Sidebar: Keeps your feed visible without interrupting the main content on a blog or article.
  • Website Footer: A common and effective spot that doesn't slow down the initial page load.
  • About Us or Contact Page: Adds a human element and shows off your brand's recent activity.
• Curate a Feed, Don’t Just Dump It: Instead of a firehose of all your replies and retweets, consider embedding an edited collection or a Twitter List focused on a specific topic, like "Customer Reviews" or "Industry News." This provides more value than a chaotic general feed.
• Monitor Page Load Speed: Twitter’s embed script is fairly lightweight, but any third-party script can add to your page's load time. Avoid placing feeds "above the fold" on your homepage. Test your page speed before and after adding the feed to see if there's a significant impact.

Final Thoughts

Embedding your Twitter feed is a straightforward process that offers outsized benefits, from boosting social proof and engagement to keeping your site's content dynamic. With the official tools provided by Twitter, you can get a live, interactive timeline up and running in just a few minutes, no technical expertise required.

Of course, showing off great social content on your site begins with having a strong, consistent presence on your social platforms. I know from experience that managing multiple accounts, creating diverse content like short-form video, and staying on top of community engagement feels like a constant battle. We built Postbase as a simple, modern hub to bring sanity back to social media management, helping you plan, schedule, and analyze your content across all platforms without the chaos of older, clunkier tools.