How to Embed a LinkedIn Feed on a Website

Adding your latest LinkedIn posts directly to your website is one of the smartest ways to boost your brand's credibility and keep your site content fresh. This guide walks you through exactly how to embed a dynamic LinkedIn feed on your website, breaking down the best methods available and the simple steps needed to get it done.

The Payoff: Why Add a LinkedIn Feed in the First Place?

Before jumping into the "how," it’s important to understand the "why." Integrating your LinkedIn activity isn't just a technical flourish, it's a strategic move that delivers real benefits for your brand and audience.

Keep Your Website Content Fresh, Automatically

Static websites can quickly feel dated. An embedded LinkedIn feed acts as a dynamic content stream, automatically updating your site every time you post. This shows visitors that your brand is active, current, and engaged in your industry. It adds a layer of relevant, real-time content without requiring you to manually update your web pages.

Build Instant Trust and Social Proof

Your LinkedIn feed showcases your professional expertise, company culture, milestones, and industry insights. Displaying this content on your website serves as powerful social proof. Potential clients, partners, or job applicants can see your professional activity firsthand, which builds credibility and trust far more effectively than a simple "Follow us on LinkedIn" button ever could.

Boost Engagement on Two Fronts

An embedded feed creates a new channel for engagement. Visitors who might not have clicked through to your LinkedIn page can now see, like, and comment on your posts directly from your website. This can increase the engagement metrics on your LinkedIn posts while also improving the time users spend on your website - a win-win for your digital presence.

Drive More Traffic to Your LinkedIn Page

While the feed brings your LinkedIn content to your website, it also encourages visitors to click through and connect with you on the platform itself. A visitor who sees an interesting post about a new product or company update on your homepage is more likely to click in to read the full discussion, follow your page, and become part of your professional network.

A Quick Reality Check: What Happened to LinkedIn's Official Plugins?

If you've searched for how to do this before, you might have run into articles mentioning LinkedIn's official "embed" or "company profile" plugins. It's important to know that LinkedIn has retired most of these native plugins. Years ago, you could grab a simple code snippet directly from LinkedIn to display your company updates, but those days are largely gone.

Their current offerings are limited to simpler functions like:

• Share Buttons: These let users share your website's content on their own LinkedIn profiles.
• Follow Buttons: A straightforward button to encourage follows for your company page.
• Member Profile Badges: A simple way to embed a static link and preview of a personal LinkedIn profile.

Unfortunately, none of these options accomplishes our goal: embedding a live, scrollable feed of your posts. This shift means that the go-to method for embedding a professional-looking LinkedIn feed now relies on trusted third-party tools designed specifically for this purpose.

The Go-To Method: How to Embed a LinkedIn Feed with a Third-Party Tool

The most effective and customizable way to get your LinkedIn feed onto your site is by using a social media aggregator or widget tool. These services connect to your LinkedIn account via its API, pull your latest posts, and provide you with a single embed code that works on any website builder (like WordPress, Shopify, Squarespace, or Webflow).

While different tools have slightly different interfaces, the process generally follows the same five steps.

Step 1: Select Your Social Media Aggregator Tool

Your first task is to choose a feed widget provider. There are dozens out there, ranging from free with basic features to premium with advanced customization. When choosing, look for:

• Reliability and Speed: A poorly built widget can slow down your website. Look for tools that emphasize lightweight code and asynchronous loading to protect your page speed.
• Customization Options: The best tools let you control everything from layouts (grid, carousel, slider) to colors, fonts, and post styles, so you can make the feed match your brand's aesthetic.
• Mobile Responsiveness: The feed must look and function perfectly on all devices, from desktops to smartphones. This should be a standard feature, but always double-check.
• Ease of Use: You shouldn't need to be a developer to get this done. A good tool has an intuitive visual editor that lets you see your changes in real time.

Popular and well-regarded options include Elfsight, Curator.io, Tagembed, and Flockler.

Step 2: Connect Your LinkedIn Source

Once you've created an account with your chosen tool, your first step will be to create a new widget. The tool will prompt you to connect a "source" - this is where you grant it permission to access your LinkedIn content. You'll typically be asked to log into your LinkedIn account and authorize the application. You can connect it to either a personal profile or a company page.

Just follow the on-screen prompts. This process is secure and only gives the tool read-only access to your public posts.

Step 3: Customize the Look & Feel of Your Feed

This is where you get to make the feed your own. After connecting your account, the tool will pull in your latest posts and display them in a live preview editor. Here, you can change nearly every aspect of its appearance:

• Layout: Choose how you want the posts to appear. Common options include a vertical timeline (like the native LinkedIn feed), a masonry grid, a horizontal carousel, or a simple single-column feed for sidebars.
• Colors and Fonts: Adjust the colors of the background, text, and links to perfectly match your website's branding. Many tools will even let you select custom fonts or inherit them from your site's CSS.
• Post Elements: Decide what information you want to show or hide. You can often toggle the post author, date, images, video players, call-to-action buttons, and even the like and comment counts.
• Header: Customize a header for your feed. You can include your company logo, a link to your LinkedIn page, a "Follow" button, and custom title text.

Take your time here. The goal is to make the feed feel like a natural part of your website, not a tacked-on widget.

Step 4: Generate Your Embed Code

Once you’re happy with how your feed looks, simply hit the "Save" or "Publish" button. The tool will then generate a short snippet of code, usually a combination of HTML and JavaScript. It will look something like this:

<,div id="your-widget-id">,<,/div>, <,script src="https://path-to-tool-script.js" async defer>,<,/script>,

You don't need to understand what the code does - just copy the entire snippet to your clipboard.

Step 5: Add the Code to Your Website

The final step is to paste the code you just copied into your website's editor. Where you add it depends on your website platform.

For WordPress Users (with the Block Editor):

1. Navigate to the page or post where you want the feed to appear.
2. Click the "+" icon to add a new block.
3. Search for the "Custom HTML" block and select it.
4. Paste the embed code snippet from your tool directly into this block.
5. Click "Update" or "Publish," and your LinkedIn feed will now be live on the page.

For Shopify, Squarespace, and Other Platforms:

The process is similar on other major platforms. Look for an option to add a "code block," "HTML block," "custom section," or similar element. Whether it's on your homepage, a dedicated "news" page, or in your footer, find the spot where you want the testimonials to live, add the HTML element, paste in your code, save your changes, and you're good to go.

Best Practices: Getting the Most Out of Your Embedded Feed

Simply installing the feed is only half the battle. To make it a truly effective asset for your brand, follow a few best practices.

Place It Where It Matters

Where you put your feed impacts how many people see it. Consider embedding it on pages where social proof and professional activity are most valuable:

• Your "Careers" Page: Show potential applicants what your company culture is like and highlight your team's achievements.
• Your "About Us" Page: Back up your company story with real-time examples of your leadership and mission in action.
• Your Homepage: For brands where industry expertise is a key selling point, putting the feed front and center shows visitors your active voice from the moment they land.
• In Your Blog Sidebar: A great way to add dynamic, relevant content without taking up prime real estate.

Make It Look Like It Belongs

Resist the urge to just drop in the widget with its default settings. As we covered in the customization step, use the styling options to make the feed blend seamlessly with your site's design. Match the colors, fonts, and link styles. The more integrated it looks, the more professional and credible it feels.

Remember: Garbage In, Garbage Out

An embedded feed is only as valuable as the content you post on LinkedIn. If your LinkedIn page is inactive or filled with low-quality posts, your embedded feed will just make that obvious to your website visitors. Focus on consistently creating and sharing valuable content that represents your brand well - company updates, thought leadership articles, case studies, employee spotlights, and industry news.

Mind Your Page Speed

A dynamic widget has the potential to add loading time to your page. When selecting a tool, prioritize one that loads asynchronously. This means the widget code will load in parallel with the rest of your website, so it won’t block more important content like your site’s text and images from appearing first.

Final Thoughts

Embedding a LinkedIn feed is a powerful strategy for building social proof, keeping your web content dynamic, and bridging the gap between your professional network and your website audience. While LinkedIn’s native embed tools are no longer an option for showing posts, high-quality third-party widgets make the process simple, customizable, and accessible to anyone - no coding skills required.

Of course, a beautiful embed is only as good as the content you consistently post. At Postbase, we built our platform to solve the chaos of managing professional networks like LinkedIn alongside all your other social channels. We designed a clean, modern scheduler focused on reliability - especially for video - and created visual calendars to help you plan your content strategy without the stress. Great content comes from planning ahead, and a great feed is the result of that consistency.