How to Embed a LinkedIn Company Feed

Displaying your latest LinkedIn company updates directly on your website is one of the smartest ways to boost engagement, showcase your company culture, and keep your site content fresh automatically. This guide will walk you through exactly how to embed a live, interactive LinkedIn company feed on your website, step-by-step.

Why You Should Embed Your LinkedIn Company Feed

Before we get into the technical steps, let's quickly cover why this is worth your time. Integrating your LinkedIn activity isn't just a neat trick, it’s a strategic move that provides real value for your brand.

• Authentic Social Proof: An active feed shows visitors that your company is legitimate, active, and engaged in your industry. It’s live proof that you’re a real business with a pulse.
• Increased Website Engagement: An interactive feed gives visitors something to do on your site besides just reading static text. It can keep them on your page longer, which is a positive signal to search engines.
• Automatic Content Updates: Your website’s “News” or “About” section stays current effortlessly. Every time you post on LinkedIn, your website gets updated, too, showcasing your latest announcements, articles, and milestones without you having to touch your site’s backend.
• Grow Your LinkedIn Following: Displaying your feed on your website exposes your LinkedIn presence to a new audience. Visitors who like what they see are more likely to click through and follow your company page, growing your community organically.

The Official (and Limited) Way: How to Embed a Single LinkedIn Post

Years ago, LinkedIn provided an official plugin for embedding a company feed, but that feature has since been retired. Now, LinkedIn's native embedding capabilities are focused solely on individual posts. While this isn't a full feed, it's useful for highlighting a specific announcement, a top-performing post, or a customer testimonial on a webpage.

Here’s how to do it:

1. Navigate to the Post on LinkedIn: Go to your LinkedIn Company Page and find the specific post you want to embed.
2. Open the Post Options: Click the three dots (…) in the top-right corner of the post.
3. Select "Embed this post": A pop-up window will appear with an HTML code snippet.
4. Copy the Embed Code: Click the "Copy code" button to copy the entire snippet to your clipboard.
5. Paste the Code into Your Website: Open the HTML editor of your webpage, blog post, or sidebar where you want the post to appear, and paste the code. Most modern website builders, like WordPress, have a "Custom HTML" or "Code" block specifically for this.

The code will look something like this:

<,iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:7123456789012345678" height="552" width="504" frameborder="0" allowfullscreen="" title="Embedded post">,<,/iframe>,

While this method is simple and effective for one-off posts, it's manual and doesn't create the dynamic, automatically updating feed most businesses want. For that, you’ll need to use a third-party tool.

The Best Way: How to Embed a Full Company Feed Using a Widget

To display a gallery of your latest posts, you’ll need to use a dedicated social media aggregator or embedding tool. These services connect to LinkedIn's API, pull your company’s updates, and format them into a customizable widget for your website. The process is generally the same across different tools.

Step 1: Choose a Third-Party Embedding Tool

There are many services that create LinkedIn feed widgets. When choosing one, look for a few specific features:

• Ease of Use: The setup process should be straightforward, with no coding required.
• Customization Options: You should be able to change layouts, colors, and fonts to match your website’s branding.
• Mobile Responsiveness: The feed must look great and function perfectly on any device, from desktops to smartphones.
• Reliability and Speed: A poorly built widget can slow down your site. Look for tools known for being lightweight and reliable.

Step 2: Connect Your LinkedIn Company Page

Once you’ve signed up for a service, your first step will be to connect it to your LinkedIn company page. This is usually done by simply pasting the URL of your company's page into a field. For example, your URL would look like https://www.linkedin.com/company/your-company-name/.

Some tools may require you to log in and authorize the connection to access the feed data. This is standard procedure and allows the tool to fetch your posts in real-time.

Step 3: Customize the Look &, Feel of Your Feed

This is where you make the feed your own. Nearly all embedding tools offer a settings panel where you can tailor the design to integrate seamlessly with your website. Core customization options usually include:

• Layout: Traditional timeline view, a modern grid, a space-saving carousel, or a slider. Choose what best fits the page design and available space. A grid layout is excellent for a dedicated media page, while a timeline works well in a blog sidebar.
• Color Scheme: Adjust the background color, text color, and link color. You can often enter the exact hex codes from your brand's style guide for a perfectly harmonized look.
• Shown Content: Decide which parts of each post you want to display. Do you want to show the full post caption, or just a snippet? Do you want to include likes, comments, and share counts? You can often toggle these elements on or off.
• Headers and Follow Buttons: Add a header to your feed (e.g., "Our Latest from LinkedIn") and a "Follow" button to encourage visitors to connect with you.

Step 4: Generate and Get Your Embed Code

After you've customized your feed to your liking, the tool will provide you with a single code snippet. This is typically a line or two of JavaScript that you will copy.

This code does all the heavy lifting - it calls the tool's servers, fetches your latest LinkedIn posts, and displays them on your site according to the design you just created. Any time you update the feed’s design in the tool's dashboard, the changes will reflect on your website automatically without you needing to touch the code again.

Step 5: Paste the Code onto Your Website

The final step is to add the generated code snippet to your website. The exact process varies slightly depending on your website platform, but the principle is the same: find a place to add custom code.

How to Add the Feed to WordPress

If you're using the WordPress Block Editor (Gutenberg), this is incredibly simple:

1. Navigate to the page or post where you want the feed to appear.
2. Click the Add Block (+) icon.
3. Search for and select the Custom HTML block.
4. Paste the JavaScript code snippet into the block.
5. Click Update or Publish, and you're done! Your LinkedIn feed will now appear on the page.

How to Add the Feed to Shopify

On Shopify, you can add code to specific pages or create a reusable section:

1. From your Shopify admin, go to Online Store ->, Themes.
2. Find your current theme and click Customize.
3. Navigate to the page you want to edit.
4. In the left sidebar, click Add section and select Custom Liquid or HTML.
5. Paste the code snippet from your feed widget service into the code box.
6. Click Save.

How to Add the Feed to Squarespace or Wix

These platforms also use block-based editors that make embedding code straightforward:

1. Open the page editor for the page where you'd like to display the feed.
2. Click to add a new content block.
3. Look for a Code Block or an Embed Block.
4. Paste your copied JavaScript snippet into the block.
5. Save your changes and publish the page.

Best Practices for Your Embedded LinkedIn Feed

Just embedding the feed is the first half of the equation. To make it truly effective, follow a few best practices.

• Thoughtful Placement is Key: Don't just stick it anywhere. Place the feed where it adds context and value. A company feed works great on an 'About Us' page to provide a dynamic look at your culture, a 'Careers' page to attract talent with posts about your team, or a 'Press/News' page to aggregate announcements.
• Match Your Brand Identity: Take advantage of the customization options. Use your brand’s fonts and colors. A feed that looks like a natural extension of your website generates more trust and looks more professional than an out-of-the-box widget.
• Use Moderation Features: Some third-party tools let you hand-pick which posts to show or hide. Use this to curate the feed for your website audience. For example, you might want to hide a more technical, niche post from your homepage feed while still keeping it on your LinkedIn profile.
• Mind Your Page Speed: After implementing the feed, run your webpage through a speed testing tool like Google PageSpeed Insights. Most modern feed widgets are optimized for performance, but it’s always good to check and confirm it's not slowing down your visitor experience.

Final Thoughts

Embedding a LinkedIn company feed on your website transforms a static page into a dynamic hub for company news and social proof. While LinkedIn’s native functions are limited to single posts, third-party tools make it incredibly simple to create a beautiful, live, and fully customized feed that keeps your site fresh and engaging.

Of course, having a great-looking feed on your site depends on having great content flowing through your LinkedIn page in the first place. Consistency is often the biggest challenge. We built Postbase to solve precisely this problem, offering a simple and modern social media management platform designed for today's content. With our visual content calendar, scheduling DMs, and powerful analytics, you can plan, schedule, and publish the high-quality posts - especially video - that will keep both your LinkedIn page and your embedded website feed looking sharp and impressive.