How to Embed Facebook Reviews on a Website

Your glowing Facebook reviews are some of the most powerful marketing assets you have, but they aren't doing you any good if they only live on Facebook. This guide will walk you through exactly how to embed those valuable testimonials directly onto your website, transforming happy customer feedback into a trust-building, conversion-boosting machine.

Why You Should Embed Facebook Reviews on Your Website

Before jumping into the "how," it's helpful to understand the "why." Displaying authentic customer reviews is all about leveraging social proof - the idea that people trust the actions and opinions of others. When a potential customer lands on your site and sees real people sharing positive experiences, it instantly builds a level of trust that no marketing copy can. Here’s what it does for your brand:

• Builds Instant Trust and Credibility: Nielsen reports that 92% of consumers trust recommendations from people they know, and 70% trust online consumer opinions. Reviews act as unbiased, third-party endorsements for your business.
• Increases Conversion Rates: Placing positive reviews near calls-to-action (like an "Add to Cart" or "Request a Quote" button) can reduce indecision and give visitors the final push they need to convert. It's the digital equivalent of a friend saying, "Go for it, you won't regret it."
• Provides Fresh, User-Generated Content: Search engines favor websites that are regularly updated with fresh, relevant content. A live review feed constantly adds new material to your pages, which can have a positive impact on your SEO without you having to write a single word.
• Answers Customer Questions: Reviews often cover specific details about products, services, or the customer experience. This can answer questions that potential customers have in mind, addressing their concerns before they even think to ask.

Manual vs. Automated: Choosing Your Method

When it comes to getting those reviews onto your site, you have two primary options: the manual copy-and-paste method or using an automated plugin or widget. While one is easy for a quick fix, the other is far more powerful and professional in the long run.

The Manual Approach (Copy & Paste Text)

This is the most basic method. You simply find your best reviews on Facebook, copy the text and the reviewer's name, and paste it onto your site. You might even take a screenshot of the review and upload it as an image.

• Pros: Completely free, requires no technical skills, gives you 100% control over which reviews you display and how they look.
• Cons: Lacks authenticity. Visitors have no way of verifying the review is real, as there is no link back to the original source. It's also static - it won't update automatically as you get new reviews, meaning you have to repeat the process every time you want to refresh your testimonials.

Using a Plugin or Widget (Recommended)

This method involves using a tool to pull a live feed of your reviews directly from your Facebook Page and display it on your website. This can be done via Facebook's own tools or, for more flexibility, a third-party application.

• Pros: Dynamic and automatic. As new reviews come in on Facebook, they can appear on your website without any extra work. They look professional and credible, often displaying the reviewer’s profile picture and a link back to Facebook.
• Cons: Third-party tools can sometimes have a subscription cost (though many great free options exist), and they require a little more setup than simply copying and pasting text.

For a professional, trustworthy, and low-maintenance solution, using a widget is almost always the better choice.

How to Embed Reviews Using Facebook's Official Plugin

Meta (Facebook's parent company) provides a free tool called the "Page Plugin" that allows you to embed a compact version of your Facebook Page onto your website. While it includes more than just reviews, you can configure it to feature your Reviews/Recommendations tab prominently.

Step 1: Go to the Page Plugin Configurator

Head over to Meta's developer page for the Page Plugin. You'll find a simple interface for generating the embed code.

Step 2: Enter Your Facebook Page URL

Find the field labeled "Facebook Page URL" and paste the full web address of your business's Facebook Page.

Step 3: Customize the Plugin's Appearance

This is where you make it your own. You'll see a live preview update as you make changes.

• Tabs: This is the most important field for our goal. In the "Tabs" field, type reviews. This tells the plugin to default to showing your reviews tab. You can add other tabs like timeline or events separated by a comma (e.g., timeline, reviews).
• Width and Height: You can set the dimensions of the plugin to fit the layout of your website. Keep it between 180 and 500 pixels wide for the best results.
• Other Options: You can choose to show a smaller header, hide the cover photo, or hide "Call to Action" buttons to create a cleaner look.

Step 4: Get The Code

Once you're happy with the preview, click the "Get Code" button. A pop-up will appear with two snippets of code.

1. JavaScript SDK: The first snippet is the SDK, which is the engine that powers the plugin. This piece of code should ideally be placed once on your website, right after the opening <,body>, tag. Most website themes have an option to insert header or body scripts.
2. Placement Code: The second snippet is the code for the plugin itself. This is what you'll copy and paste into the exact spot on your page or post where you want the reviews to appear.

Step 5: Add the Code to Your Website

First, paste the JavaScript SDK into your site's body section. If you use WordPress, you can use a plugin like "Insert Headers and Footers" to do this without editing theme files directly.

Next, switch to the HTML or "Code" editor for the page, post, or widget where you want the reviews to show up. Paste the second snippet of code - the one that starts with <,div class="fb-page" ...>, - into that spot. Save your changes, and you should see the live plugin on your website.

Here’s what the second part might look like:

<,div class="fb-page"
data-href="https://www.facebook.com/your-page-name"
data-tabs="reviews"
data-width="500"
data-small-header="false"
data-adapt-container-width="true"
data-hide-cover="false"
data-show-facepile="true">,
<,blockquote cite="https://www.facebook.com/your-page-name" class="fb-xfbml-parse-ignore">,
<,a href="https://www.facebook.com/your-page-name">,Your Business Name<,/a>,
<,/blockquote>,
<,/div>,



Using a Third-Party Widget for More Control (WordPress Example)

If you want more customization - like displaying reviews in a slider, filtering them by rating, or styling them without the full Facebook Page box - a third-party plugin is the way to go. For WordPress users, the process is incredibly straightforward.

Step 1: Install a Reviews Plugin

From your WordPress dashboard, navigate to Plugins >, Add New. Search for "Facebook reviews." You'll find several options, like "Widget for Social Page Feeds" or "Trustindex.io." Look for one that is well-maintained, has good ratings, and is compatible with your version of WordPress. Click "Install" and then "Activate."

Step 2: Connect Your Facebook Page

Once activated, the plugin will usually add a new item to your dashboard menu. Find it and follow the setup prompts. Most plugins offer a simple "Connect to Facebook" button. This will open a window asking you to log into your Facebook account and grant the plugin permission to access your Page's information and reviews. This is a secure and standard process.

Step 3: Customize Your Review Feed

This is where plugins shine. You will typically be taken to a customization screen where you can control everything:

• Layout: Choose from options like a list, grid, or a sliding carousel.
• Filtering: Decide if you want to hide reviews below a certain star rating (e.g., only show 4 and 5-star reviews).
• Styling: Adjust colors, fonts, and borders to match your website's branding perfectly.
• Content: Choose whether to show the reviewer's photo, include the text, or trim long reviews with a "read more" link.

Step 4: Get the Shortcode and Embed

After you save your customizations, the plugin will provide you with a shortcode. This is a small piece of text in brackets, like [facebook-reviews-widget]. Copy this shortcode.

Now, go to the page, post, or sidebar widget where you want to display the reviews. In the editor, simply paste the shortcode where you want the feed to appear. If you're using the Gutenberg block editor, many plugins also provide a dedicated "Facebook Reviews" block you can add directly.

Save or update the page, and your beautifully customized, automatically updating review feed will be live.

Best Practices: Where and How to Display Your Facebook Reviews

Now that you know how to embed reviews, let's talk about where to put them for maximum impact.

• Your Homepage: Placing a small slider of your best reviews "above the fold" (visible without scrolling) on your homepage builds trust the moment a visitor arrives.
• Product or Service Pages: Displaying reviews relevant to a specific product or service helps validate a customer's purchasing decision right at the point of sale.
• A Dedicated Testimonials Page: Having a single page with all your reviews serves as a powerful repository of social proof that you can link to from emails, social media, and other marketing materials.
• Checkout or Contact Pages: A few reassuring 5-star reviews on a payment or lead form page can reduce cart abandonment and increase form submissions.

And remember, the work doesn't stop once the reviews are embedded. Make sure you are actively managing your brand's presence by responding to new reviews - both positive and negative - directly on Facebook. An engaged business looks like a business that cares.

Final Thoughts

Embedding Facebook reviews is a simple yet incredibly effective strategy for boosting your website's authenticity and building the social proof needed to turn visitors into loyal customers. Whether you use Facebook's native plugin for a quick solution or a third-party widget for greater control, displaying your hard-earned customer feedback is a win for both you and your future clients.

We believe deeply in the power of genuine customer interactions and the positive feedback they generate. While showing off your reviews is smart, fostering the type of engagement that earns those reviews is the first step. That’s why we built Postbase with a unified inbox at its core. It brings all your comments and DMs from across your social platforms into one simple-to-use feed, so you can stop juggling apps and start building the relationships that lead to glowing, five-star testimonials.