How to Edit Page Roles on Instagram

Collaborating on an Instagram account shouldn’t feel like a password-sharing headache. Knowing how to correctly add team members, assign specific tasks, and remove access is fundamental for secure and efficient social media management. This guide walks you through exactly how to edit page roles for your Instagram account by using Meta’s built-in tools, explaining the different permission levels, and showing you how to keep your account safe as your team grows.

Understanding Instagram "Roles": A Key Distinction

Before getting into the how-to, it’s important to understand a core concept: unlike Facebook Pages, Instagram doesn't have distinct, named "roles" like Admin, Editor, or Moderator that you can assign directly within the app. Instead, access control is managed almost entirely through Meta's connected ecosystem.

Managing who can do what on your Instagram Business account is handled in one of three ways:

• Through Meta Business Suite: This is the official, most secure, and highly recommended method for any legitimate business. It allows you to grant granular permissions to specific people without sharing your password.
• Through the Connected Facebook Page: For a long time, this was the standard way. Permissions given to a user on the linked Facebook Page would extend to the Instagram account within certain tools. This is still relevant but is being phased out in favor of the more robust Business Suite.
• By Sharing Login Credentials: The simplest but riskiest method involves giving someone your Instagram username and password. This provides full, unrestricted access and is generally not recommended for security and accountability reasons.

For any team, from two people to two hundred, using the Meta Business Suite is the correct path forward. It gives you precise control and protects your digital assets.

How to Edit Page Roles Using Meta Business Suite (The Best Method)

If your goal is to professionally manage your social media team, the Meta Business Suite is your control center. It allows you to add people to your company's "business account" and then assign them access to specific assets, like your Instagram profile, with varying levels of permission. This is the modern, secure way to delegate tasks.

Prerequisites: Get Your Accounts in Order

To use this method, you need to have a few things set up correctly first:

1. Your Instagram account must be a Business or Creator account. You can switch this in Instagram settings under "Account type and tools."
2. You must have a Facebook Page for your business.
3. Your Instagram account must be connected to your Facebook Page.
4. Both of these assets must be managed within a Meta Business Account. If you don't have one, Meta typically guides you to create one when you link your accounts.

Step-by-Step: Adding or Editing Team Member Access

Once your accounts are configured, follow these steps to manage permissions:

1. Navigate to Business Settings

Log into Meta Business Suite. In the bottom-left corner, click the Settings gear icon. From there, select Business settings. This will open a new, more detailed settings dashboard.

2. Add or Select a Person

In the left-hand menu, under "Users," click on People.

• To add a new person: Click the blue "Add people" button. You'll need to enter their business email address. It's best practice to use the email address they use for their own Facebook account. On the next screen, you'll assign their overall business role - either "Employee" (standard) or "Business admin" (full control over the entire Business Account itself). For most social media managers or external contractors, "Employee" is sufficient.
• To edit an existing person: Simply click on their name from the list.

3. Assign Access to Your Instagram Account

After clicking a person's name (or after inviting a new person), you will see their profile on the right side of the screen. Click the "Assign assets" button.

A new window will appear. On the left, select the type of asset you want to assign. Select Accounts, and then choose your specific Instagram account from the list.

4. Choose the Right Permission Level

This is the most important step. Once you've selected the Instagram account, the permission toggles will appear on the right. You can grant partial or full access. Here’s what the main toggles mean:

• Content: Allows the person to create, manage, or delete posts, Stories, and Reels on the Instagram profile. They can also use tools like a content studio for drafting.
• Messages and Comments: This is for community management. Turning this on allows the user to respond to comments, delete comments, and send/receive direct messages.
• Ads: This permission grants the ability to create, manage, and view performance on ads using the Instagram account.
• Insights: Gives access to performance reports, audience demographics, and other analytics via the Insights tab.

You can turn on any combination of these. For example, a "Community Manager" might only get "Messages and Comments," while a "Content Creator" only gets "Content."

For complete access, you can toggle on "Full Control." This gives the person all the permissions listed above and allows them to manage permissions for other people with partial access to the Instagram account.

5. Save Changes

Click "Save Changes" to apply the new roles. If you've invited a new person, they will receive an email invitation to join your business account, which they must accept to gain access.

Step-by-Step: Removing a Team Member

When an employee or freelancer’s contract ends, removing their access is vital for security.

1. Go to your Business Settings >, People.
2. Click on the name of the person you want to remove.
3. In the top right corner of their profile panel, click the three-dot menu icon (...).
4. Select "Remove". Meta will ask you to confirm. This action immediately revokes their access to all assets associated with your business account, including Instagram.

The Different Permission Levels and What They Mean

Understanding the layers of access in Meta Business Suite helps you build a secure management structure. Breaking down roles based on tasks prevents mistakes and protects your account.

Business Admin vs. Employee

When you first add someone to your Business Suite, you assign them a business-level role. This is different from the asset-level (Instagram) permissions.

• Business Admin: Has full control over the entire Meta Business Account. They can add or remove people, change settings, add or remove pages and accounts, and delete the business account itself. Only reserve this role for business owners or top-level managers.
• Employee: Only has access to the pages and accounts specifically assigned to them. They cannot change overarching business settings or add other people. This is the correct role for over 95% of your team members.

Instagram Account Permissions (Asset-Level Breakdown)

Here’s a practical look at how you might combine the asset-level permissions for common social media roles:

• The Social Media Strategist: Typically needs Full Control. They are responsible for everything from content to reporting and likely need to manage other users' permissions as well.
• The Content Creator / Scheduler: Grant them Content and Insights. They can create and publish posts and see how the content performs, but they don't need access to manage community conversations or ad budgets.
• The Community Manager: Give them access to Messages and Comments. Their entire job is to engage with the audience, so they need the ability to reply in DMs and comment threads. They likely do not need permission to post original content.
• The Advertising Specialist: They primarily need access to Ads and Insights. This allows them to run campaigns and report on performance without getting bogged down in organic content or community management.

Common Troubleshooting Tips for Managing Instagram Access

Sometimes things don't go as planned. Here are a few common issues and their solutions.

"I can't find my Instagram account to assign it."

This usually happens when the Instagram account isn't properly added to your Meta Business Account as an asset. Go to Business Settings >, Accounts >, Instagram accounts. If it’s not there, click "Add" and follow the prompts to log in and claim it.

"A team member accepted the invite but still can't post."

Double-check the permissions you assigned them for the Instagram asset. You may have invited them to the business but forgotten to grant them "Content" permission for the specific Instagram account. Go to their profile under People, click "Assign assets," and confirm the "Content" toggle is on.

"Why shouldn't I just share the password?"

Beyond the obvious security risk of a password leaking, sharing credentials creates operational chaos.

• No Accountability: If a problematic post goes up or a DM is sent, you have no way of knowing who did it.
• All-or-Nothing Access: Everyone has "Full Control" by default. A junior community manager has the same power as the business owner to delete the account or change the password.
• Security Issues: If that person leaves the company, you must immediately change the password and communicate it to everyone else, which is disruptive and prone to error. Utilizing the Business Suite solves all of these problems gracefully.

Final Thoughts

Mastering Instagram permissions is about shifting your mindset from sharing a password to securely managing an asset. By using Meta Business Suite, you can give your team members the precise level of access they need to do their jobs effectively, all while protecting your brand's integrity and security.

Once your team roles are clearly defined, the next challenge is creating an efficient workflow. For that, we built Postbase to make the day-to-day work of social media management feel less frantic. While Meta defines who can post, our visual calendar helps your content creators see the entire schedule at a glance and our unified inbox empowers your community managers to handle comments and DMs from all your platforms in one streamlined view. It provides the clear, simple interface your team needs to collaborate smoothly.