How to Edit a Bio on a Facebook Business Page

Your Facebook Page bio is often the first thing a potential customer reads, making it a critical piece of your online impression. Whether you're rebranding, refreshing your messaging, or just realized you never set it up properly, knowing how to edit it is fundamental. This guide breaks down exactly where to find and update your bio, with step-by-step instructions for both desktop and mobile, plus tips on what makes a bio truly effective.

Why Your Facebook Page Bio Is So Important

Think of your bio as your digital elevator pitch. It’s got a big job to do in a small amount of space. A well-crafted bio doesn't just describe your business, it connects with your ideal audience, clarifies your value, and even helps you get found. When a new visitor lands on your page, they’re quickly trying to answer three questions:

• Who are you?
• What do you do?
• Why should I care?

Your bio is your first and best chance to answer these questions instantly. It sets the tone for your entire page, tells people if they’re in the right place, and gives them a reason to stick around, follow, or click through to your website. It’s also loaded with keywords that help Facebook (and Google) a little bit in understanding what your page is about, improving your chances of appearing in search results.

In short, it’s not just a block of text. It's a strategic tool for attracting followers, building trust, and turning curious visitors into loyal customers.

First, Understand the Two "Bios" on Your Facebook Page

One of the most common sources of confusion when updating your Facebook Page is that there isn't just one "bio." There are actually two distinct spots where you can share information about your business, and they serve different purposes.

1. The "Intro" or "Short Bio"

This is the short, public-facing blurb (now capped around 101 characters, though it changes) that appears on the right or left-hand side of your main page, right under your business name. It’s highly visible and intended to be a quick, catchy summary. This is what most people mean when they say "Facebook bio." It’s designed for immediate impact.

2. The "About" Section

This is the more detailed home for your business information. You can find it by clicking the "About" tab on your page. Here, you can add a much longer description, tell your brand story, list your mission, and add all your company's vital statistics - like contact information, website address, hours of operation, and more. While the Short Bio is the hook, the About section is the full story.

For a complete profile, you need to update both sections so they work together to paint a full picture of your brand.

How to Edit Your Bio on a Facebook Business Page: A Step-by-Step Guide

Facebook's layout can change, but the core process for updating your business information remains fairly consistent. Here’s how to do it on both desktop and mobile.

Editing Your Bio on a Desktop Computer

Updating your profile from a computer gives you the most room to work and see all the available options clearly.

Updating the "Intro" (Short Bio)

1. Log in to Facebook and navigate to your business Page.
2. Make sure you are interacting as your Page, not your personal profile. You can switch profiles by clicking your profile picture in the top-right corner and selecting your Page.
3. On your Page's main feed, in the left-hand menu, you should currently see a box with a description. At the bottom, click "Add Page Bio", or if it already exists, place your cursor over that bio box and an "Edit Bio" button or link should become visible.
4. A pop-up window will appear. Type your new short bio in the text box. Remember the small character limit (currently ~101 characters) - keep it concise!
5. Click "Save." Your changes will appear instantly on your Page's intro section.

Updating the Full "About" Section

1. From your business Page, find the "About" tab in the navigation menu underneath your Page name (it could also be under a "More" dropdown). Click it.
2. This will open up your detailed business information center. On the left-hand menu, you'll see various categories like "Contact and basic info," "Privacy and legal info," or "Page transparency."
3. Click on "Contact and basic info." Here you can edit your business category, phone number, email address, and website.
4. Under "Additional Information" you'll find the "About You" section - previously labeled the "long description". Here you can get a lot more detailed. Click the pencil icon to edit this text and write a more robust brand story. Feel free to use multiple paragraphs here.
5. Go through each category on the left and update all relevant information. Accuracy here is vital for both customers and local search.
6. Facebook saves most of these changes as you make them, but always double-check that your new information is showing correctly.

Editing Your Bio on the Facebook Mobile App

Need to make a quick change from your phone? The process is just as simple.

1. Open the Facebook app and navigate to your business Page. Tap the hamburger menu (three horizontal lines) in the bottom-right and select your Page from the shortcuts.
2. Once on your Page, tap your profile picture next to "What's on your mind?" to switch into managing mode.
3. Now, on your main Page view, you should see your profile picture circled and a few buttons below your cover photo, tap on "About".
4. Here you can check and edit the public view of your page. Look for words like, "Details" next to an "Edit Public Details" button. Tapping that allows you to see all the information grouped, just like the website on a smaller scale.
5. Find "Bio", and you should see an "Edit" button that will allow you to update your short Bio right from the mobile. Tap it, type your new short bio, and hit "Save."
6. For the "About" details, you may need to navigate from inside of the "edit public details" page to find "Edit Your About Info". Here you will find contact info, basic pricing, and other more specific pieces to update if need be. Click the ones specific to your profile and update them as necessary.

The Marketer's Guide: What to Actually Write in Your Bio

Knowing how to edit your bio is only half the battle. Knowing what to write will make all the difference. Your goal is to be clear, compelling, and helpful.

Crafting a Winning "Intro" Bio (~101 Characters)

You have just a few seconds to make an impact. Use this space wisely.

• State Your Value Proposition Clearly: What do you offer, and who is it for? Be direct. A visitor should instantly know if your Page is relevant to them.
  Example (Coffee Shop): "Your neighborhood spot for single-origin coffee & house-made pastries."
• Include Keywords: Think about what words a potential customer would use to find a business like yours. Weave them in naturally.
  Example (Graphic Designer): "Brand identity & stunning web design for creative entrepreneurs."
• Add Personality: Use a tone that reflects your brand. A few well-placed emoji can help you stand out and convey emotion quickly. ✨🌿☕️
  Example (Vintage Store): "Curated vintage & retro finds for the modern wardrobe. New drops on Fridays! 🤠"
• Guide Them to the Next Step: Sometimes a simple hint is enough. Phrases like "Shop our link" or "Book your consultation" can direct traffic, even if the bio itself isn't clickable.

Writing an Engaging "About" Section

This is where you flesh out your story and provide valuable information.

• Tell Your Origin Story: People connect with stories. Why did you start this business? What problem are you passionate about solving? This is your chance to turn your business into a human-centered brand.
• Elaborate on Products/Services: Detail what you offer. Use bullet points or short paragraphs to make the text easy to scan. Link to specific product or service pages on your website where relevant.
• Reinforce Your Mission & Values: What does your business stand for? Sharing your mission can resonate deeply with people who share your values, building a stronger community around your brand.
• Sprinkle In SEO Keywords: You have more room here to include keywords related to your industry, services, and location without it feeling forced. Mention your city or service area if you’re a local business.

Final Thoughts

Keeping your Facebook Page bio current is a simple but powerful way to manage your brand's first impression online. By providing a clear, compelling, and accurate summary of who you are and what you do, you attract the right people and give them a great reason to engage with your business.

Of course, a polished bio is just the beginning. The real challenge is keeping your social media presence buzzing with consistent, engaging content. As a team that deeply understands this process, we built Postbase to streamline everything that comes next. We designed it so you can schedule content reliably across all major platforms, manage all your comments and DMs in one unified inbox, and get clear analytics without complication, freeing you up to focus on the creative side of building your brand.