Facebook Tips & Strategies

How to Do an Evite on Facebook

By Spencer Lanoue
October 31, 2025

Want to gather your people for a party, webinar, or community get-together using Facebook? You're in the right place. This guide shows you exactly how to create and manage an event invitation directly on Facebook, plus how to effectively share invitations from external platforms like Evite for maximum visibility.

Facebook Events vs. Evite: What's the Right Choice for You?

Before creating your invitation, it helps to understand your two main options. People often say "Evite on Facebook" to mean one of two things: either creating an event using Facebook's own robust features or sharing a link to a formal invitation created on Evite.com. Both are great options, but they serve slightly different purposes.

Using Facebook's Built-in Events Feature

Creating an event directly on Facebook keeps everything inside the ecosystem your guests are already using. It’s integrated, seamless, and built for social interaction.

  • Pros: Easy for guests to RSVP, automatically sends notifications and reminders to attendees, allows you to post updates directly to the event page, and makes it simple for guests to invite others. It's often the best choice for community building and maximizing social reach on the platform.
  • Cons: Lacks some of the formal design templates and features of a dedicated invitation service. RSVPs are primarily from Facebook users, making it harder to track attendees who aren't on the platform.

Sharing an Evite.com Link on Facebook

Evite is a fantastic tool for creating beautiful, themed invitations with more advanced features, such as polls for scheduling, potluck sign-up sheets, or donation collection. You would create your invite on their site first and then share the link on Facebook.

  • Pros: Huge library of professional designs, advanced functionality for specific event types (like potlucks or fundraisers), and provides a centralized RSVP list for guests invited from multiple channels (email, text, social media).
  • Cons: Requires guests to click away from Facebook to view the invitation and RSVP, which can create a small amount of friction. You'll also need to manage two platforms - the Evite for RSVPs and the Facebook post for social promotion.

For most casual gatherings, business webinars, and community meetups happening primarily through Facebook, using the native Facebook Events feature is faster and more effective. If your event requires specific design themes or features like a potluck registry, create it on Evite and use the strategies below to share it.

How to Create a Flawless Facebook Event Invitation

Ready to make your own invite directly on the platform? Here’s a detailed walk-through of the process for both personal profiles and business pages.

Step 1: Find an Opening and Start Your Event Creation

  • On a Personal Profile: On your news feed, look for the menu on the left side and click on "Events." From there, click the “+ Create New Event” button. You can also find an Events option in the main menu (the grid of nine dots).
  • On a Business Page: Navigate to your Page. You should see an "Events" tab on the left-hand menu or under the “More” dropdown. From there, you can create and manage your events.

Step 2: Choose Your Event Type (Online or In-Person)

Facebook will immediately ask you to choose between an Online event or an In-Person event. Your selection changes some of the fields you'll need to fill out.

  • In-Person: You'll be prompted to add a physical address, which will get a map integration.
  • Online: You'll have options to connect a Facebook Live, an external link (like Zoom or Teams), or simply mark it as "Other" and provide instructions in the description.

Step 3: Fill Out the Core Event Information

This is where you bring your event to life. Be clear and engaging in every field.

Event Name

Make it descriptive but concise. Instead of "Party," try "Sarah's Rooftop Birthday Bash." Instead of "Webinar," try "Live Q&A: Master Short-Form Video for Your Business."

Date & Time

Select the start and end dates and times. If it's a multi-day event, you can set that up here. For online events broadcast across time zones, it's wise to mention the time zone in your event description (e.g., "Tune in at 8 PM EST / 5 PM PST").

Location or Link

For in-person events, start typing the venue name or address, and Facebook will try to auto-populate it with a location tag and map. For online events, this is where you paste your Zoom, Google Meet, or livestream link. You can also add a note saying the link will be provided later.

Stellar Description

Don't skip this part! Your description is your sales pitch. Tell attendees what to expect, why they should come, and what they need to know. Use line breaks and emojis to make it scannable. Include details like the schedule, guest speakers, dress code, what to bring, or any registration instructions.

Step 4: Craft Your Visuals

Your event's cover photo (or video) is the first thing people will see. A strong visual makes your event look professional and exciting. The ideal size for a Facebook event cover photo is 1920 x 1005 pixels. You can easily create a custom graphic using tools like Canva. Use a high-quality photo from a past event or a graphic that clearly states the event's name, date, and core promise.

Step 5: Configure Your Settings

Fine-tune how your event works.

  • Privacy: You can set your event to Public (anyone on or off Facebook can see it), Private (only invited people can see it), Friends (your friends can see it), or Group (if creating it inside a specific group). Public is best for a wide reach, while Private is nice for birthdays or invite-only gatherings.
  • Co-hosts: You can add friends or other Business Pages as co-hosts. This is a powerful feature! When you add a co-host, the event also appears on their timeline or Page, reaching their entire audience as well.
  • Guest List: You can choose whether or not to display the list of attendees. Keeping it visible can create social proof, encouraging others to join when they see people they know are going.

Once everything looks good, hit "Publish Event." But you're not done yet!

Sharing a Traditional Evite.com Link on Facebook

If you've gone the route of using Evite.com, your goal on Facebook is to drive traffic to that link. Don't just paste the URL and hope for the best.

1. Create an Engaging Announcement Post

Your goal is to stop the scroll. Upload a photo or short video related to the event. In the post text, explain the what, why, when, and where - and then clearly direct people to click the Evite link for all the details and to RSVP.

Example post text:

🎉 Get ready for our Annual Community Picnic! ☀️ We're so excited to gather for good food, fun lawn games, and great company.

🗓️ Sunday, June 23rd @ 1 PM

📍 Central Park Meadow

Please click the link to see the full invitation on Evite and let us know if you can make it (and what dish you're bringing for the potluck!). We can't wait to see you there! 👇

[Your Evite Link Here]

2. Pin the Post to Your Profile or Page

For a Business Page or in a Facebook Group you manage, pin the announcement post to the top of the feed. This ensures that it's the first thing new visitors see, maximizing visibility.

3. Share the Link Strategically

A single post won't be enough. Share that link in multiple places:

  • Create a few different posts in the days leading up to the event.
  • Share it in your Facebook and Instagram Stories with a "link sticker."
  • Send it via Facebook Messenger to smaller groups or close friends you really want to be there.
  • If relevant, share the post in related Facebook Groups (always check the group rules first!).

Pro Tips for Boosting Engagement & Attendance

Whether you're using Facebook Events or sharing an external link, getting RSVPs is only half the battle. Keeping your guests engaged leading up to the event is how you prevent drop-off.

  • Post Regular Updates: In your Facebook Event feed, post countdowns, speaker announcements, behind-the-scenes photos, or FAQs. Ask questions to get the conversation started, like "What are you most excited for?" or run a poll to let attendees vote on a playlist.
  • Utilize Facebook Stories: Use the countdown sticker in your Stories to build anticipation. Tag co-hosts or guest speakers to encourage them to share it with their own followers.
  • Go Live: Host a short Facebook Live inside the event or on your Page to talk about what's coming up. Answering questions in real-time is a powerful way to build connection and excitement.
  • Follow Up After: The event doesn't end when the day is over. Post a thank you message, share photos or a recording, and ask for feedback. This thoughtful follow-up strengthens your community and makes people eager to attend your next event.

Final Thoughts

Whether you use Facebook's integrated event tool or prefer sharing a link from a dedicated service, the platform remains one of the best ways to bring people together. The key is to be clear, creative, and consistent in your communication to turn a simple invitation into an event people are genuinely excited to attend.

Managing all the promotional posts, countdowns, reminders, and guest inquiries for an event across different platforms can quickly become overwhelming. To keep our own campaigns and communities organized without jumping between apps, we built Postbase. You can map out all your event announcements in a simple visual calendar, schedule everything in advance, and manage all your comments and DMs in one unified inbox. It's how we stay on track and actually engage with our audience, giving us more time to focus on hosting a great event.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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