How to Create an Event on Facebook

A Facebook Event is one of the most powerful and direct ways to get people excited about your next big thing, whether it’s a webinar, workshop, product launch, conference, or community hangout. It's an all-in-one hub for information, RSVPs, updates, and community conversation. This guide will walk you through the entire process, step-by-step, and share pro tips to help you get the most out of your event promotion.

Why Facebook Events Are Still a Big Deal

In a world of fleeting stories and packed news feeds, a Facebook Event creates a permanent destination for your audience. It does more than just announce a date and time, it builds a community around a shared moment. Attendees get reminders, which is a massive advantage in today's noisy digital world. It’s also incredibly shareable, making it easy for your loyal followers to become your best promoters. Plus, with options for online and in-person events, ticketing integrations, and direct promotion via Facebook Ads, it's an adaptable tool for nearly any goal.

The Pre-Event Checklist: What You Need Front and Center

Before you even click "Create Event," gathering your main promotional assets will make the process a breeze. Don’t start with a blank page, have these ready to go:

• Your Event Name: Keep it clean, descriptive, and easy to search. Avoid vague titles. "Social Media Strategy Workshop for Small Businesses" is much better than "Marketing Meetup."
• A Compelling Description: What's the "why"? What will attendees gain? Who is it for? Write a clear description with all the essential details laid out in an easy-to-read format. Use bullet points for key takeaways, agenda items, or speaker bios.
• Date and Time: Double-check this! Make sure your time zone is correct, especially for online events with a global audience.
• Location (Physical or Virtual): For in-person events, have the exact address. For online events, know how you'll broadcast it - will you use Facebook Live, a Zoom link, or something else?
• An Eye-Catching Cover Image or Video: This is your digital billboard. The ideal size is 1920x1005 pixels. Use a high-quality photo, a compelling graphic with clear text, or even a short video to grab attention.
• Category: Pick a category that best describes your event (e.g., Music, Classes, Comedy). It helps Facebook show your event to people with similar interests.
• Co-Hosts: Identify any partners, sponsors, or featured speakers you can add as co-hosts. This automatically shares the event on their pages, multiplying your reach instantly.

How to Create a Facebook Event on a Desktop: The Definitive Guide

Creating an event from your computer gives you the most control and the clearest view of all available settings. Let’s walk through it.

Step 1: Get to the Event Creation Page

Log in to your account and navigate to the Facebook Page you want to create the event for. On the menu under your Page name, you'll see a tab labeled "Events." Click it. On the Events page, look for the blue button that says "+ Create new event".

If you're creating a personal event instead, you can find the “Events” section in the left-hand menu of your main Facebook home feed.

Step 2: Choose Between an Online or In-Person Event

Facebook will immediately ask you to choose your event format. This is a critical decision that determines the next set of options.

• Online: This is for virtual events like webinars, live Q&As, streaming sessions, or online workshops.
• In Person: Selecting this is for physical gatherings like concerts, store openings, local meetups, or conferences. You'll need a physical address for this.

Step 3: Fill Out the Core Event Details

Now, you’ll see the main event editor where you can plug in all the information you gathered in your pre-event checklist. Let’s break down the most important fields:

• Event name: This is your headline. Make it count.
• Start date and End date: Select the dates and times. If it’s a multi-day event, you can specify that here.
• Privacy: You have a few choices here. For a business, you'll almost always want "Public," so anyone on or off Facebook can see it. "Private" means only invited guests can see it. Other options may include “Friends” or “Group” if you’re creating from a personal profile or group.
• Description: Paste in your compelling description. Explain what the event is about, who it’s for, and what attendees will learn or experience.
• Category: Choose the category that best fits your event.
• Next Steps (for an online event): Facebook will ask you how people will join your online event. You have a few solid choices:
  • Facebook Live: Perfect for broadcasting directly on your page. You can go live right from the event page itself.
  • External Link: Use this for platforms like Zoom, Google Meet, YouTube Live, or a dedicated landing page. You’ll be prompted to add the URL once you make the event.
  • Other: If your method is different (e.g., instructions sent via email after registration), you can just clarify in the description. You’d check this box and describe the process in the text description to let users know how to join when it's event time.
• Next Steps (for an in-person event): Here you'll enter the physical Location. As you type, Google Maps will suggest places to ensure your location is accurate and display a map for attendees.

Step 4: Adding The Final Touches

Before publishing, you get one final screen to review and enhance your event:

• Cover photo: Upload the killer graphic or video you prepared. Drag to reposition it for the best fit.
• Event settings: This is where the magic happens. You can add Co-hosts (just type in the names of their pages), decide if guest lists are visible, and more. This is also where you may be able to add a link to an external ticketing site.

Once you’re happy with everything, hit the "Create Event" or "Publish" button. Your event is now live! You can always go back and edit the details later if something changes.

Creating an Event from Your Mobile Device

The process on a mobile device is similar, just optimized for a smaller screen. The steps are generally the same, but the buttons might be in different places.

1. Open the Facebook app and go to your Facebook Page.
2. Tap the "Events" tab. It might be visible at the top, or you may need to tap "More" to find it.
3. Tap the "Create" or "+" button.
4. Just like on desktop, you’ll choose between Online or In Person.
5. From there, the app will guide you through entering the same core details: name, description, date, time, location/link, and cover photo.
6. Review all the details on the final screen and tap "Publish."

Pro Tips: How to Supercharge Your Facebook Event for Maximum Attendance

Creating the event is only half the battle. Now you need to make it successful. A successful Facebook event becomes a hub of engagement long before the start time.

Craft a Killer Event Title and Description

Think like a user. What keywords would someone search for to find your event? Use them in your title and the first couple of lines of your description. For example, instead of "Our Company Workshop," go with "Beginner's Guide to Photography: A Free Workshop" to capture search intent. Use emojis to break up text and add visual appeal but don't overdo it.

Your Cover Photo is The Main Event

Make sure your event's cover photo (or video) works well on both mobile and desktop. Put the most important information, like the event title or date, near the center, so nothing gets cut off. Use your brand colors and fonts to keep things consistent. And honestly, make it look good! People are much more likely to click "Interested" on an event that looks professional and slick than one with a blurry, low-res image.

Tag Co-Hosts to Amplify Your Reach

This is one of the most underutilized promotion tactics. When you add a partner, sponsor, guest speaker, or even the venue's Page as a co-host, your event instantly appears on their Page and in their followers' feeds. It's free cross-promotion that exposes your event to new, relevant audiences. Don’t skip this step if you have partners involved in any capacity.

Keep the Conversation Going in the Discussion Tab

Your event page shouldn’t be a static billboard. Use the Discussion tab to build excitement. Here are a few ideas:

• Post speaker introductions or behind-the-scenes photos.
• Run a poll asking attendees what they’re most excited to learn.
• Post a schedule or agenda.
• Share last-minute logistics or "Know Before You Go" info.
• Ask interactive questions to get people talking to one another.

Every post in the Discussion tab sends a notification to people who have marked themselves as "Going" or "Interested." It’s a direct line to your most engaged audience.

Promote, Promote, Promote

Once your event is live, it’s time to shout about it from the rooftops. Don’t just rely on Facebook's algorithm.

• Share the event directly: Share the event with your personal profile, in relevant Facebook Groups (check the rules first!), and encourage your team to do the same.
• Invite guests directly: You can send direct invitations to your friends or even fans of your Page, depending on your setup. A personal invitation goes a long way.
• Use Facebook Ads: If you have a budget, creating an "Event Responses" ad campaign is an incredibly effective way to reach a targeted audience based on location, interests, and demographics.

Don't be afraid to post about your event multiple times leading up to the date - people need a few reminders to finally commit.

Final Thoughts

At its core, a Facebook event is more than a marketing tool. It’s a simple but remarkably effective way to build buzz, track attendance, and create a centralized hub for your community. By following these steps and focusing on a handful of optimization tricks, you can turn a simple announcement into an anticipated, well-attended occasion.

Planning and promoting events is all about consistency. At Postbase, we deal with social media planning every day, so we designed a visual content calendar to help us (and you) see the bigger picture. When you can map out all your countdown posts, speaker spotlights, and behind-the-scenes content in one clear view, staying on top of event promotion becomes so much easier. That single source of truth lets our team schedule everything out ahead of time across all our platforms, so promotion happens automatically and we can focus on making the event itself great.