How to Delete Multiple TikTok Videos at Once

Cleaning up your TikTok profile can feel like a fresh start, but deleting hundreds of videos one by one is a soul-crushing task. Thankfully, you don't have to. You can delete multiple TikTok videos at once directly within the app, and this guide will show you exactly how to do it. We’ll walk through the step-by-step process, discuss why you might want to perform a content refresh, and cover some smart alternatives to hitting the delete button permanently.

The Hidden Feature: How to Select and Delete Multiple TikToks at Once

For a long time, the only way to remove videos was to open each one individually, tap the three dots, and hit delete. It was slow and tedious. A while back, TikTok quietly rolled out a feature that lets you select multiple posts at once from a grid view, making the process much faster. If you didn’t know it was there, you’d easily miss it. Here's the most efficient and official way to clear out your old content.

Step-by-Step Guide to Bulk Deleting Your Videos

Follow these simple steps to access the video management tool. It’s buried in the settings, but it’s straightforward once you know where to look.

1. Open Your Profile: Launch the TikTok app and tap the Profile icon in the bottom-right corner of your screen.
2. Access the Menu: Tap the three horizontal lines (often called the hamburger menu) in the top-right corner to open your settings panel.
3. Go to 'Settings and privacy': From the menu that pops up, select Settings and privacy.
4. Find the 'Activity center': Scroll down the list until you find the 'Content & Display' section. In that section, tap on Activity center. This is where TikTok keeps a log of your comment history, watch history, and content you've posted.
5. Select 'Manage posts': Inside the Activity center, you'll see several options. Tap on the Manage posts option. This will open a new screen showing all your videos in a grid layout.
6. Select the Videos You Want to Delete: This is where the magic happens. Tap the small circle on the top corner of any video thumbnail to select it. You can select as many videos as you want up to 100 at a time. The counter at the bottom of the screen will show you how many you've chosen.
7. Pro Tip: If you're deleting outdated promotional content or videos from a specific campaign, just scroll to that time period and start tapping.
8. Delete Your Selected Videos: Once you've selected all the videos you want to remove in that batch, tap the red Delete button at the bottom of the screen. TikTok will ask for a final confirmation to make sure you're not making a mistake. Tap Delete again to confirm.

That's it! The selected videos will be permanently removed from your profile. If you have more than 100 videos to delete, you'll need to repeat the process, but this method is still dramatically faster than going through them one by one.

Thinking Strategically: Why Bother Deleting Old TikToks?

As a brand or creator, your TikTok feed is your digital storefront. Sometimes, a little renovation is necessary to keep it aligned with your goals. Mass deleting videos isn't just about cleaning up, it's a strategic move. Here are a few common reasons people decide it's time for a content overhaul.

1. Rebranding or Shifting Your Niche

Perhaps you started your account focused on comedy skits but have since shifted to offering social media marketing tips. Your old videos, while fun, no longer reflect your new brand identity or serve your target audience. Removing them creates a more cohesive and professional-looking feed for anyone who discovers you for the first time. It makes your new direction clear and removes any potential confusion for followers.

2. Cleaning Up Low-Performing Content

Not every video is a viral hit, and that's okay. However, a profile filled with dozens of videos with very low views and engagement can sometimes create a poor first impression. Some creators choose to trim the fat by deleting their lowest-performing content. While the TikTok algorithm's direct response to this is unclear, it helps curate your "best of" content, so when a brand or new follower lands on your page, all they see is your strongest work.

3. Removing Outdated or Irrelevant Videos

Content on TikTok has a short shelf life. Videos about trends from two years ago, promotions for events that have long since passed, or information that is no longer accurate can make your profile look stale. Removing these keeps your content feeling fresh, timely, and relevant. This is especially true for businesses whose products, services, or offers change over time.

4. Enhancing Your Privacy

As your account grows, you might reassess what you're comfortable sharing publicly. Early on, you may have posted personal vlogs or included family and friends in ways you're no longer ok with. A bulk delete allows you to quickly regain control over your digital footprint and curate a more professional or private online persona.

Before You Click Delete: Important Things to Consider

While the delete button offers a quick fix, it’s a permanent one. Before you wipe out large chunks of your content, take a moment to weigh the consequences. A hasty decision could lead to regret down the line.

Deletions Are Permanent

This cannot be stressed enough: once a TikTok video is deleted, it is gone forever. You cannot recover it. The video, along with its views, comments, likes, and shares, will vanish completely. If a video holds sentimental value or contains content you might want to repurpose later (like raw footage for a "look-how-far-we've-come" post), make sure you download it and save it to your device or cloud storage first.

Your Total Like Count Will Go Down

Remember that your profile's total like count is a cumulative number from all of your videos. If you delete a video with 10,000 likes, your total like count will drop by 10,000. While this metric is largely a vanity one, a sudden and massive drop can be jarring and might impact how casually people perceive your account's authority. Just be mentally prepared to see that number change.

The Mysterious Algorithm

There's a lot of speculation about how deleting videos impacts your standing with the TikTok algorithm. The truth is, no one outside of TikTok knows for sure. Some creators worry that deleting many videos at once might flag their account as spammy or confuse the algorithm about their niche. A safer approach might be to delete content in smaller batches (e.g., 20-30 videos per day) over several days rather than removing hundreds in a single session. This allows the change to be more gradual.

A Smarter Alternative: Privating Your Videos Instead

If you're hesitant about permanently deleting content, there’s a fantastic alternative: making your videos private. When you private a video, it disappears from the public view and your main profile grid, but it's not deleted. Only you can see it.

This is the perfect solution for videos that hold personal value, are part of a past trend you still love, or that you might want to make public again later. All the original engagement data (likes, comments) is preserved - it's just hidden from everyone else.

How to Make a TikTok Video Private

You can't bulk-private videos the same way you can bulk-delete them, so it's a one-by-one process. However, it's still a simple action:

1. Navigate to the video you want to private.
2. Tap the three dots (...) on the side menu.
3. Swipe left on the bottom menu options and tap Privacy settings.
4. Under "Who can watch this video," select Only Me.

The video will immediately switch from public to private. You can find all your private videos in a separate tab on your profile marked with a lock icon.

When to Delete vs. When to Private

• Delete if the content is truly low-quality, irrelevant, off-brand, or contains information you absolutely do not want tied to your name ever again.
• Private if you feel nostalgic about the content, if it was a decent video that just doesn't fit your current feed, or if you think you might want to access it again in the future.

Final Thoughts

Knowing how to efficiently manage your content with TikTok's "Manage posts" feature gives you the power to curate your profile and keep it aligned with your current vision. Whether you're rebranding, cleaning up old trends, or just looking for a fresh slate, this tool makes the process painless. Just remember to think before you delete and consider using the "private" option for any content you're not quite ready to let go of for good.

Once you've cleaned up your feed, the next step is building a sustainable content strategy so you always feel proud of what you post. From experience, we know that having a clear plan is the best way to maintain consistency and avoid the need for another mass deletion down the road. At Postbase, we built our visual calendar to help you map out your content across all platforms - from TikTok and Reels to Shorts and Stories - so you can see your entire strategy at a glance and schedule everything with confidence.