Facebook Tips & Strategies

How to Create a Website for a Facebook Page for Free

By Spencer Lanoue
October 31, 2025

Your Facebook Page is thriving with an active community, but you know you need a real, standalone home on the web. This guide will walk you through exactly how to create a professional-looking website using your existing Facebook Page content, completely for free. You don't need any coding skills or a big budget, just a little time and the tools we're about to cover.

Why Turn Your Facebook Page Into a Website?

Before jumping into the "how," let's quickly cover the "why." You might be thinking, "My Facebook Page gets plenty of engagement. Is a separate website really necessary?" The answer is a resounding yes. Here’s why building your own digital home base is one of the smartest moves you can make.

You Own Your Website, Not Your Facebook Page

Think of your Facebook Page as rented property. You've built a beautiful space there, but you're still subject to the landlord's rules. Facebook can change its algorithm overnight, hurting your reach. In a worst-case scenario, they could suspend or delete your page, and your entire audience and content could vanish. Your website, on the other hand, is land you own. You have complete control over its content, design, and future, making it a much more stable foundation for your brand or business.

Expand Your Reach Beyond Facebook

Millions of potential customers, clients, or fans are looking for what you offer on Google, not just on social media. Without a website, you are completely invisible to search engines. A dedicated site allows you to tap into the power of Search Engine Optimization (SEO), helping people discover you organically when they search for relevant topics. It opens up an entirely new channel for growth that a social media page alone cannot provide.

Deeper Brand Storytelling and Control

Facebook places your brand in a standardized blue-and-white box. While great for community interaction, it limits how you can express your brand's unique personality. On your own website, you are the creative director. You choose the colors, fonts, layout, and user experience. You can create a journey for your visitors, guiding them through your story, showcasing your work in a beautiful portfolio, or highlighting testimonials in a way that’s simply not possible within the confines of a social media template.

Unlock New Business and Monetization Tools

A website is your central hub for business operations. It’s where you can:

  • Build an email list: An email list is a direct line to your most loyal followers, independent of any social algorithm.
  • Sell products or services: Integrate e-commerce platforms to sell physical goods, digital downloads, or consultations.
  • Offer appointments and bookings: Add a calendar system to let clients book time with you directly.
  • Create exclusive content: Build a membership area or a private resource library for your community.

These functions transform your online presence from a simple social page into a real, revenue-generating business asset.

The Top Free Website Builders for Facebook Page Owners

Ready to get started? The good news is that you don't have to start from scratch. We’re going to use your Facebook Page as the source material for the content. Here are a few of the best free tools to build your first site, each suited for different needs.

Option 1: Carrd - For Simple and Stylish One-Page Sites

Perfect for: Portfolios, musicians, freelancers, authors, or anyone who needs a simple, elegant "link-in-bio" style site that gets straight to the point.

Carrd is famous for being incredibly simple and fast. It strips away all the complexity, letting you build a functional and beautiful one-page website in under an hour. Think of it as a digital business card that can hold much more information.

How to Build with Carrd:

  1. Sign Up & Choose a Template: Head to Carrd.co and sign up for a free "Basic" account. You’ll be prompted to choose a starting point - browse their templates and pick one that feels like your brand.
  2. Gather Your Facebook Content: Open your Facebook Page in another tab. Copy the text from your "About" section. Save your best photos (cover photo, profile picture, top-performing post images) to a folder on your computer.
  3. Build Your Sections: The Carrd editor is very intuitive. Click the "+" button to add elements like text, images, buttons, and links.
    • Add a "Text" element and paste in your "About" info. Tweak it to sound more like website copy.
    • Use the "Image" or "Gallery" element to upload the photos you just saved. You can create a small portfolio this way.
    • Add "Buttons" linking directly to your Facebook Page, Instagram, and any other social profiles. Make it easy for people to connect.
  4. Publish Your Site: Once you're happy with the design, hit the "Publish" button. You’ll get a free URL like yourbrand.carrd.co. That's it - your site is live!

Option 2: Google Sites - For More Content and Business Info

Perfect for: Service-based businesses (like consultants or local shops), non-profits, or anyone who needs several pages like "Home," "Services," "About Us," and "Contact."

Google Sites has come a long way. It's now a clean, easy-to-use builder that integrates perfectly with the rest of the Google ecosystem (Maps, Calendar, YouTube). It feels familiar and is surprisingly powerful for a free tool.

How to Build with Google Sites:

  1. Start a New Site: Go to sites.google.com with your Google account and click the "+" to create a blank site or choose a template like "Project" or "Portfolio."
  2. Create Your Core Pages: In the right-hand menu, go to the "Pages" tab and add the pages you need: Home, About, Services/Products, and Contact.
  3. Pull Content from Facebook:
    • For your About page, use your Facebook Story as a starting point, but expand on it. Tell the deeper story of your brand.
    • For the Services page, look at the service listings or popular posts on your Facebook Page. Describe each service in more detail.
    • For the Contact page, embed a Google Map of your physical location if you have one. Add your phone number and email.
  4. Use the "Insert" Menu: This is where Google Sites shines. You can easily insert a YouTube video, a Google Calendar for appointments, or even a Google Form for contact inquiries. In the "Insert" menu, you can also use the "Embed" feature to add a live feed of your Facebook posts directly onto a page.
  5. Publish for Free: Click "Publish," name your site, and it will go live with a URL like sites.google.com/view/your-site-name.

Option 3: Canva - For Visually-Driven Brands

Perfect for: Photographers, designers, artists, restaurants, and anyone whose brand is built on strong visuals. If you already use Canva for your social media graphics, this is a no-brainer.

Canva has expanded from a design tool into a surprisingly competent website builder. Its biggest strength is its seamless access to your existing designs and a massive library of templates and assets, making it ridiculously easy to build a visually stunning website.

How to Build with Canva:

  1. Start with a Website Template: Log in to Canva and search for "Websites" in the template library. Dozens of professionally designed, multi-page site templates will appear. Pick one that matches your aesthetic.
  2. Leverage Your Existing Brand: If you've been using Canva for your Facebook post graphics, your Brand Kit (logos, colors, fonts) is already there. The template will practically design itself.
  3. Add Your Content: Download your strongest photos from Facebook and upload them into Canva. Drag and drop them into the template's image placeholders. Rewrite your "About" and service information in the text boxes. You can even embed videos or links within the design.
  4. Make It Interactive: Canva websites aren't just static pages. You can add links to any element, embed videos, and even include presentation-style transitions between sections for a dynamic feel.
  5. Publish to a Custom Canva URL: When you're ready, click "Publish Website." Canva will give you a free domain like your-username.my.canva.site, and your beautiful, professional site is ready for visitors.

You've Built It. Now What?

Launching the site is just the beginning. To make it a successful part of your brand, you need to seamlessly connect it to your existing social media presence. Here are the immediate next steps.

Go Update Your Facebook Page

This is the most important step! Your website is useless if no one knows it exists. Go to your Facebook Page right now and:

  • Add your website URL in the "Contact and basic info" section of your Page's About tab.
  • Change the call-to-action button at the top of your Page from "Send Message" or "Follow" to "Learn More" or "Visit Website," and link it directly to your new site.

Announce It to Your Audience

Create a dedicated "Launch Post" on your Facebook Page. Don't just drop the link. Tell a story. Share a screenshot of your beautiful new homepage and explain why you created the site and what your followers will find there (e.g., "Our full list of services is now easier to see!" or "I've started a new blog just for you!"). Ask for feedback to drive engagement and make your community feel involved.

Rethink Your Content Strategy

Now you have two platforms: Facebook for community and your website for content. Use them together. Treat your website as the home base and your social channels as the outposts that bring people in. For instance, if you write a detailed "How-To" guide on your site's blog, create a short, engaging video or a series of photo posts for Facebook that tease the guide and link back to the full article. This creates a powerful loop, with social driving traffic to your site and your site providing a valuable resource for your followers.

Final Thoughts

Creating a free website from your Facebook Page is a powerful step toward building a more resilient and professional brand. With simple-to-use tools like Carrd, Google Sites, and Canva, you can create a legitimate online home that you fully control, expanding your reach and giving your audience a central place to connect with your work.

With your website now live, keeping a consistent flow of great content on your social channels is what will drive people to it. At Postbase, we built our whole platform to make that process easier. Having a clear visual calendar helps us plan out content that tells a consistent story across every platform, ensuring we're always nurturing our community and guiding them back to the resources on our own site. It takes the guesswork out of social media management so you can spend more time doing what you love.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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