How to Create a Product Page on LinkedIn

LinkedIn offers a powerful, and often overlooked, feature that turns your Company Page from a simple business profile into an interactive product showroom: the Product Page. This guide will walk you through exactly how to set one up, optimize it for discovery, and use it to generate qualified leads and build a dedicated user community.

What Exactly is a LinkedIn Product Page (And Why Should You Care)?

Think of it as a dedicated mini-website for your product that lives directly on your LinkedIn Company Page. Unlike a standard post that gets buried in the feed, a Product Page is a permanent hub where you can showcase your offerings with rich media, detailed descriptions, customer testimonials, and a clear call-to-action.

Why is this so valuable? Because you're meeting your professional audience where they already are. Decision-makers, potential users, and industry peers use LinkedIn to research solutions. A well-built Product Page can:

• Build Credibility and Trust: Showcasing videos, screenshots, and testimonials from real customers creates powerful social proof.
• Generate High-Quality Leads: With custom call-to-action buttons like "Request a demo" or "Learn more," you create a direct path from discovery to conversation.
• Create a Community of Users: Your page becomes a central point where customers can leave reviews and showcase that they use your product, turning them into your best advocates.
• Improve Discoverability: Products listed on LinkedIn can appear in search results, giving you a new organic channel for attracting potential buyers.

It's your chance to move beyond text updates and show, not just tell, people what your product does and who it's for.

Before You Begin: What You'll Need

Getting your assets and permissions in order first will make the setup process smooth and fast. Before you go any further, make sure you have the following ready:

• A LinkedIn Company Page: You can only create Product Pages from an existing Company Page. You can't create one from a personal profile.
• Super Admin Access: You need to be a "Super admin" of the Company Page to access the product-creation tools. If you're not, you'll need to ask someone who is to either grant you access or create the page for you.
• Product Category Eligibility: LinkedIn's product pages are currently geared toward B2B software, hardware, and specific business services. Make sure your offering fits within their approved product categories.
• Visuals and Media:
  • Square Product Logo: A clear, high-resolution logo (500 x 500 pixels recommended).
  • Header Image: A branded banner for the top of your page (1128 x 376 pixels recommended).
  • Videos and Screenshots: Gather 2-3 high-quality videos (like a demo or customer testimonial) and a handful of crisp screenshots that clearly show your product's UI and key features.
• Compelling Copy:
  • Tagline or Headline: A short, punchy sentence explaining your product's core value.
  • Rich Description: A 500-character overview of your product, its features, and the problems it solves.
• Customer List: Have a list of at least one or two current customers (and their corresponding LinkedIn Company Page URLs) that you can feature for social proof.

How to Create Your LinkedIn Product Page: The Step-by-Step Guide

Once you’ve gathered your materials, the process of actually building the page is straightforward. Here’s a detailed walkthrough.

Step 1: Access Your Admin Tools

Navigate to your LinkedIn Company Page. If you are a Super Admin, you will see an "Admin view" in the top left corner. From here, look at the navigation bar at the top and find the Products tab. Click on it. If you've never created a product before, you'll see a prompt inviting you to get started.

Step 2: Add Your Product

Click the blue "Add product" button. This will open up the main editor where you’ll input all of your product’s information. Don’t worry, everything can be edited later.

Step 3: Fill Out the Core Product Details

This section is where you input the foundational information about your product:

• Product Name: Enter the official name of your product.
• Upload Product Logo: Upload the 500 x 500 pixel logo you prepared earlier.
• Product Website URL: Link to the specific landing page on your website for this product, not just your company homepage. Direct traffic to the most relevant place.
• Primary Call-to-Action (CTA): This is important. You have seven options: Download, Get Started, Inquire, Learn More, Request Demo, Try Now, and Contact Us. Select the CTA that best aligns with your business goals for this product. "Request a demo" is often a strong choice for B2B software, while "Learn more" is great for driving initial traffic.

Step 4: Craft Your "About" Section

Here’s where you bring your product to life with copy and visuals:

• Product Headline &, Tagline: Give a strong one-line summary of what makes your product great.
• Assign Product Admins: You can add colleagues as administrators for this specific Product Page so they can help manage it without needing Super Admin access to the entire Company Page.
• Upload Media: This is a big one. You can add up to three videos and five images. A great combination is often an explainer or demo video, a customer testimonial video, and polished screenshots of the most valuable parts of your user interface. Make sure your visuals are high-quality - blurry imagery will kill credibility instantly.

Step 5: Specify Your Customers

This is your social proof engine. In the "Showcase customers who use this product" section, you can start typing the names of companies that are your clients. As long as they have a LinkedIn Company Page, they'll pop up for you to select. Adding recognizable logos here tells potential buyers that you're an established and trusted solution.

Step 6: Submit for Review

Give everything one last proofread, then click the "Submit for review" button. LinkedIn’s team typically reviews and approves new Product Pages within a week or two. You’ll be notified once it goes live.

Optimizing and Promoting Your Product Page for Success

Creating the page is just the first step. The real magic happens when you treat it as a living part of your marketing ecosystem.

1. Drive Traffic to Your New Page

An empty page isn't helpful to anyone. Once it's approved, start driving traffic:

• Announce It: Create a LinkedIn post on your Company Page announcing your new Product Page. Highlight a key feature or video and link directly to the page.
• Rally Your Team: Activate your employee advocacy program. Ask your teammates to share the announcement post, add the product as a skill on their personal profiles, and engage with the page.
• Cross-Promote: Add a link to your LinkedIn Product Page in your email signatures, on your website’s resources page, and mention it in relevant blog posts. Treat it like any other important marketing asset.

2. Encourage Reviews and Engagement

Much like a G2 or Capterra profile, the power of a LinkedIn Product Page grows with community engagement. Reach out to your happiest customers and ask them to leave a review. Verified, positive testimonials from real professionals are arguably the most persuasive content on the entire page.

When someone posts a review, react to it and thank them. Showing that you're listening and active builds a positive feedback loop.

3. Keep a Pulse on Questions

LinkedIn gives users the ability to ask questions directly on a Product Page. Make sure you have someone on your team responsible for monitoring this and responding quickly. Quick, helpful answers not only assist the person asking but also show other visitors that your team is attentive and supportive.

Final Thoughts

Creating a LinkedIn Product Page is a straightforward process that provides an outsized return on investment. It transforms your Company Page from a static profile into a dynamic, trust-building asset that can generate leads and foster a community of loyal users exactly where they're looking for solutions.

Once your page is live and you're promoting it, keeping your LinkedIn presence consistent and engaging is the next big challenge. We built Postbase because we were tired of legacy social media tools that make scheduling and planning feel like a chore. With our visual content calendar, you can easily plan and schedule your Product Page announcements, employee advocacy posts, and other launch content across all your platforms from one clean, simple dashboard.