How to Create an Event on Facebook Mobile

Creating a Facebook Event from your phone is one of the quickest ways to gather a crowd, whether for a local market or a global webinar. This guide will walk you through every step of setting up and promoting your event effectively, all from the palm of your hand using the Facebook mobile app.

The Step-by-Step Guide to Creating a Facebook Event on Mobile

You can create an event from your personal profile, a Facebook Page you manage, or a Group you're a part of. The steps are nearly identical, but the key difference is where your event lives and who it's officially hosted by. For a business, brand, or public gathering, always create the event from your official Facebook Page.

1. Find the "Create Event" Button

Getting started is simple. The path can vary slightly depending on whether you're on iOS or Android, but the starting point is usually the same.

• From a Facebook Page: Navigate to your Page, and just below the header, you should see a button or tab labeled "Events". Tap it, then look for a prominent "Create Event" or "+" button.
• From Your Personal Profile: Tap the menu icon (three lines) in the navigation bar. Select "Events" from the list of options. On the Events page, tap the "+" icon or "Create" button.
• From a Facebook Group: Go to the Group, tap the "Events" tab, and then tap "Create Event."

2. Choose Your Event Type: Online or In Person

Facebook will immediately ask you to choose between two main categories. This choice determines the kind of information you'll need to provide next.

• Online: This is for virtual events like webinars, live Q&As, or online workshops. Instead of a physical address, you'll be prompted to add a link for a Facebook Live, Messenger Rooms, or an external link (like Zoom or YouTube Live).
• In Person: This is for events with a physical location, like a concert, farmers market, store opening, or workshop. You'll need to provide an address that shows up on a map for attendees.

3. Fill Out the Core Details

This is where you'll enter the most important information about your event. Get this right, as it's what people will see first in their feeds.

• Event Name: Make it clear, compelling, and searchable. Include the name of your business or the main draw. Instead of just "Fall Festival," try "Riverside Farm's Annual Fall Festival & Pumpkin Patch."
• Start and End Date/Time: Be precise. If it's an all-day event, you can specify that. Make sure your time zone is correct, especially for online events with a global audience.
• Description: Here's your chance to sell it. What can people expect? Who is this for? What makes it special? Use formatting like bullet points to make it easy to read. Add key details like parking information, what to bring, or any special guests.
• Category: Choose a category that best fits your event (e.g., Music, Food & Drink, Comedy). This helps Facebook suggest your event to people who have shown interest in similar topics.

4. Set Your Location (for In-Person Events) or Link (for Online Events)

For an in-person event, start typing the address and select the correct location from Facebook's map suggestions. For an online gathering, you'll choose your format:

• Facebook Live: Host directly on your Page or profile.
• External Link: Paste your URL for platforms like Zoom, Google Meet, or your own webinar landing page.
• Other: A catch-all option to provide instructions later, like "Link will be emailed to attendees."

5. Add a Captivating Cover Photo or Video

Your event's cover photo (or video!) is its digital billboard. It needs to grab attention and represent the event's vibe. Keep these pointers in mind for mobile:

• Dimensions: The ideal size is 1920x1005 pixels. While you're uploading from your phone, choose a high-quality horizontal image.
• Keep Text Minimal: Don't cram too much text onto the image, as it might get cut off on different devices. Let the Event Name and Details do the work.
• Use Video: A short, engaging video loop can make your event page much more dynamic and stop people from scrolling on by.

6. Publish Your Event

Once you've double-checked all the details, hit "Create Event" or "Publish." Don't worry, you can still edit most details later if you spot a mistake.

Advanced Settings to Maximize Your Event's Impact

Creating the event is just the beginning. The settings you choose next can have a big effect on who shows up and how engaged they are.

Public vs. Private Events

Right after creating your event, a very important choice is its privacy setting.

• Public Event: Anyone on or off Facebook can see the event. It can be shared, it appears in search results, and it's visible on your page's timeline. Use this for all business, community, and brand-related events.
• Private Event: Only people who are invited can see the event. Attendees can't invite others unless you allow it. Use this for private parties, staff meetings, or exclusive, invite-only gatherings.

Managing Your Guests and Co-Hosts

• Guest List Visibility: You can choose whether the guest list is visible to the public. Hiding it may be useful for high-profile or ticketed events where attendance numbers are sensitive.
• Add Co-hosts: This is one of the most powerful promotional tools. By adding another Page or person as a co-host (they have to accept), the event will also appear on their timeline and be shown to their followers. It's perfect for collaborating with sponsors, venues, guest speakers, or partner businesses. Find this in your "Event Settings" to send an invite.

Admissions and Ticketing

If your event requires tickets, you can add an external link directly on the event page. In the "Details" or "About" section, look for an option to add a "Tickets" link. Enter the URL for your sales page (e.g., Eventbrite, Ticketmaster, or your own website). This adds a clear "Get Tickets" button to the event header, guiding attendees directly to where they can buy.

Promoting Your Event From Your Phone

Your event won't promote itself. Right after you hit publish, it's time to start building awareness and excitement.

Right After Publishing

• Invite People: Facebook will prompt you to invite friends. Be selective! Invite people you genuinely think will be interested. A smaller number of "interested" or "going" RSVPs looks better than a massive number of ignored invites.
• Share It Strategically: Share the event with a personalized message on your news feed, in relevant Groups (if allowed!), and your Facebook Story. Announce it, don't just drop the link.
• Create an Announcement Post: Craft a dedicated post on your page that tells the story behind the event. Why are you hosting it? What can people look forward to most? Tag any co-hosts, sponsors, or performers.

Keep the Conversation Going

An event page should be an active community, not just a static flyer. Use the event's own discussion feed to engage RSVPD attendees, turning their interest into actual attendance.

• Post Updates: Share sneak peeks, countdowns, speaker bios, FAQs, or behind-the-scenes photos and videos. Each post sends a notification to people who've RSVP'd, reminding them about the event.
• Ask Questions & Run Polls: Build excitement by asking questions ("What workshop are you most excited for?"), running polls ("Which song do you want to hear the band play?"), or asking people to share their own photos related to the theme.
• Use Stories and Reels: Add a countdown sticker to your Instagram or Facebook Story. Create a short, energetic reel showcasing past events or highlighting what's to come! This is all easily doable from your mobile.

Common Questions About Creating Facebook Events

Can I edit an event after it's published?

Yes. You can edit almost everything - time, date, description, location. Go to your event page and tap "Edit." However, be aware that significantly changing the date or time will notify all attendees, so do so sparingly to avoid confusion.

Why can I only invite a limited number of friends?

Facebook limits the number of invites you can send from a personal profile to prevent spam. This is another reason why building awareness through paid ads, co-hosting, and engaging posts is a better long-term strategy than just relying on direct invites.

Final Thoughts

Setting up a Facebook Event directly from your mobile device is straightforward, but the real power comes from what you do next. By correctly setting up the details, leveraging tools like co-hosts, and actively engaging with your audience, you transform a simple digital flyer into a real community and a successful gathering.

Once the event is created, keeping the promotional momentum going across all your social channels is the next big hurdle. We built Postbase to streamline exactly that. With our simple visual calendar, you can plan and schedule all your event announcements, reminder posts, and reels across Facebook, Instagram, TikTok, and more, all in one place. Seeing your entire promotional content strategy at a glance frees you up to focus on what really matters: making your event incredible.