How to Add Tickets to a Facebook Event

Selling tickets for your event directly through Facebook streamlines the process for everyone, turning interested followers into registered attendees with just a couple of clicks. This guide walks you through exactly how to add a ticket link to your Facebook Event page, step-by-step. We'll also cover the best strategies to promote your event and drive those ticket sales once everything is set up.

Why Selling Tickets on Facebook is a Game-Changer

Before we get into the "how," let's quickly touch on the "why." Integrating ticketing with your Facebook Event isn't just a gimmick, it’s a powerful marketing strategy. By keeping the entire discovery-to-purchase journey within the social media ecosystem, you remove friction and make it incredibly easy for people to take action.

• Reduced Friction: Customers don't have to leave the app, open a new browser, and get distracted. They see the event, get excited, and can immediately click a link to buy tickets. This simple convenience dramatically increases conversion rates.
• Social Proof: When people see their friends are "Interested" or "Going" to your event, it creates instant credibility and FOMO (fear of missing out). This built-in social proof encourages others to purchase tickets, too.
• Centralized Hub: The Facebook Event page becomes the single source of truth for your audience. You can post updates, answer questions, and build a community in the discussion tab, keeping attendees hyped and engaged right up until the event day.
• Targeted Advertising: Facebook's a treasure trove of data. You can run incredibly effective ads that target people who have interacted with your event page or even target lookalike audiences based on those who have already purchased tickets.

Understanding Your Ticketing Options on Facebook

Over the years, Facebook has changed how it handles event ticketing. While it once had more integrated, native ticketing partnerships, the landscape has simplified. Today, for the vast majority of creators and businesses, there is one primary way to sell tickets for a Facebook Event:

Linking to an External Ticketing Website.

This is the most common, straightforward, and reliable method. You create your ticket sales page on a third-party platform like Eventbrite, your own website (using something like Shopify or WooCommerce), or another trusted service. Then, you simply add the URL to that sales page directly into a dedicated field when you create your Facebook Event. When a user clicks the "Get Tickets" button on Facebook, they are seamlessly redirected to your designated URL to complete their purchase.

This method gives you full control over your pricing, ticket tiers, and customer data, all while leveraging Facebook's powerful promotional engine.

How to Add Tickets to a Facebook Event: The Step-by-Step Guide

Ready to get started? It's a simple process. Just follow these steps, and you'll have your ticketed event page live in no time.

Step 1: Get Your External Ticket Page Ready

Before you even open Facebook, the most important step is to have your ticket page live and ready to go. Go to your preferred ticketing platform - whether that’s Eventbrite, Ticketmaster, or your own website - and create the sales page for your event.

Make sure this page is complete and polished:

• Your branding, event details, date, and time should match what you plan to post on Facebook.
• Set up all your ticket types (e.g., General Admission, VIP, Early Bird).
• Test the checkout process to ensure it's working smoothly.

Once it's live, copy the public URL for your sales page. You'll need it in a moment.

Step 2: Create a New Event on Your Facebook Page

This process needs to be done from a Facebook Business Page, not your personal profile. Navigate to your Page and on the left-hand menu (on desktop), look for the "Events" tab. If you don't see it, you may need to click "More." Once you're on your Events page, look for the "+ Create event" button.

Step 3: Choose Your Event Type

Facebook will ask if this is an "Online" or "In person" event. The setup is very similar for both, but the fields you fill out will vary slightly. Make the selection that best fits your event.

• In Person: You'll be prompted to add a physical address or venue name.
• Online: You'll have options to use Facebook Live, an external link (like Zoom or another webinar tool), or mark an "Other" option if you'll provide details later. Even if your event is online, you'll still be able to add a separate ticket link.

Step 4: Fill In Your Event Details

This is where you bring your event to life. Fill out each section with clear and engaging information.

• Event Name: Make it clear, compelling, and searchable.
• Start/End Date and Time: Double-check your time zones!
• Description: Be detailed. Explain what the event is, who it's for, and what attendees will get out of it. Use spacing, bullet points, and emojis to make it easy to read.
• Category: Choose the category that best fits your event to help Facebook show it to the right people.

Step 5: Add Your Ticket URL (The Most Important Step!)

As you scroll down the event creation form, you will see a field labeled "Ticket link" or a similar variation. This is where the magic happens.

Paste the URL from your external ticketing site (that you prepared in Step 1) into this box. As soon as you add a link here, Facebook will automatically change the main call-to-action button on your event page to read "Get Tickets" or "Find Tickets."

Step 6: Fine-Tune Your Event Settings

After adding the ticket link, you have a few more options to optimize your event page.

• Event Photo/Video: This is your digital billboard. Use a high-quality, eye-catching image (recommended size: 1920x1005 pixels) or, even better, a short video to grab attention.
• Co-hosts: Are you partnering with another brand, speaker, or venue? Add them as co-hosts. The event will appear on their Page, too, instantly expanding your reach to their audience.
• Event Settings: Control who can post in the event and if guest lists should be visible. For most promotional events, allowing an open discussion board is a great way to build community and answer questions.

Step 7: Publish and Promote!

Once you've filled everything out, give it one final review. Check for typos, confirm the dates, and, most importantly, click on your ticket link preview to make sure it goes to the right page.

When you're ready, hit "Create Event."

Congratulations! Your ticketed Facebook Event is now live. People visiting your page can see an overview and click the prominent "Get Tickets" button to go directly to your sales page.

Strategies to Boost Ticket Sales for Your Event

Creating the event is just the beginning. The real work is in the promotion. Here’s how to build momentum and sell out your event.

1. Consistently Post in the Discussion Tab

Don't just launch your event page and let it sit there. Use the "Discussion" tab as a mini blog and community forum. Share relevant content, ask engaging questions, and create a dialogue.

• Introduce your speakers or performers one by one with a dedicated post for each.
• Share behind-the-scenes glimpses of your prep work.
• Run polls to get feedback (e.g., "What topic are you most excited to learn about?").
• Post a clear FAQ to answer common questions about parking, schedule, what to bring, etc.

2. Create a Sense of Urgency

Encourage people to buy now, not later. Announce "Early Bird" pricing deadlines and send out reminders as the date approaches. You can post things like, "Only 48 hours left to grab your Early Bird ticket!" to drive immediate action.

3. Leverage Facebook and Instagram Stories

Use the interactive features in Stories to your advantage. A countdown sticker is a fantastic tool to build anticipation. When people engage with the sticker, they'll automatically get a notification when the countdown ends, pulling them right back to your event.

4. Run Targeted Facebook Ads

A small ad budget can go a long way. Use Facebook Ads to retarget people who have visited the event page but haven't purchased a ticket yet. You can also create ads targeting people with interests that align with your event or create lookalike audiences based on a pre-existing list of customers.

5. Empower Your Speakers and Partners to Share

Make it incredibly easy for your co-hosts, speakers, and sponsors to promote the event. Prepare a "promo kit" for them, including pre-written copy, images sized for social media, and the direct link to the Facebook Event page. Their endorsement and reach can significantly boost your visibility.

Final Thoughts

Adding tickets to a Facebook Event is a simple but powerful way to reduce friction and boost conversions for your next gathering. By using the external ticket link feature, you can combine the discovery and community power of Facebook with the robust sales tools of your favorite ticketing platform.

Of course, once your event is live, the constant pressure to post reminders, share countdowns, and keep the promotional content flowing across all your social channels can be overwhelming. We built Postbase to solve this exact problem. Our visual content calendar lets you plan and schedule your entire event promotion campaign in advance - from the initial announcement to the last-chance reminder - across Facebook, Instagram, TikTok, and more, all from one clean dashboard.