How to Create a Twitter Business Page

Creating a Twitter page for your brand is the foundation for building an audience, driving traffic, and having real-time conversations with your customers. It's where your brand's personality takes center stage in front of millions of users. This guide gives you the complete, step-by-step walkthrough for not only setting up your page but optimizing it from day one to attract the right followers and make a genuine impact.

Is a Business Profile on X (Twitter) Worth It?

In a word: yes. Unlike other platforms that often feel like digital billboards, X (the platform formerly known as Twitter) is a dynamic, conversational space. A dedicated business profile isn't just a place to park your logo, it's a tool for:

• Direct Customer Communication: Answer questions, gather feedback, and handle customer service issues publicly and efficiently.
• Showcasing Your Brand's Personality: More than any other platform, X allows brands to be witty, supportive, informative, or anything in between.
• Real-Time Updates: Share news, announce product launches, or comment on industry events as they happen.
• Driving Website Traffic: It's an incredible channel for sharing blog posts, landing pages, and product links with an engaged audience.

A well-managed business profile becomes a central hub for your community and a powerful driver for your marketing goals.

Step-by-Step: Creating Your Twitter Business Profile from Scratch

Getting your page live is straightforward. The key is in making the right choices from the start to set yourself up for future success.

Step 1: Sign Up for a New Account

First things first, head to X.com to create a new profile. While you can convert a personal profile, it's always better to start fresh for a business to keep things clean. During the sign-up process, make these two important choices:

• Use a Business Email: Avoid using a personal email address like yourname@gmail.com. Instead, use an address like info@yourcompany.com or social@yourcompany.com. This maintains professionalism and makes it easier to hand over access to a team member in the future.
• Choose a Strong Password: Use a password manager to generate a unique, strong password. Your company's social account is a valuable asset, protect it accordingly.

Step 2: Choose the Perfect Handle and Display Name

Your name and handle are your two primary identifiers on the platform. They serve different purposes:

• Your Display Name: This is the name that appears prominently above your tweets. It can be up to 50 characters, can include spaces and emojis, and can be changed anytime. For business, this should be your official brand name, like "Patagonia" or "Notion."
• Your Handle (@username): This is your unique identifier. It's part of your profile URL (twitter.com/yourhandle) and is how people tag or mention you in tweets. It has a 15-character limit, cannot contain spaces, and should be as close to your brand name as possible.

If your exact brand name is already taken, don't panic. Try simple, professional variations. For example, if @yourbrand is taken, consider @yourbrandapp, @askyourbrand, @yourbrandHQ, or @getyourbrand.

Step 3: Convert to a Professional Account

Out of the box, every new profile is a standard account. To unlock business-specific features, you need to switch it to a Professional Account. It's free and only takes a moment.

Navigate to your profile, click on More (...) >, Settings and privacy >, Your account >, Account information. If your profile is eligible, you will see an option here to Switch to Professional. During this process, you will be asked to:

1. Agree to the terms: A quick read and agreement to continue.
2. Pick a category: Choose a category that best describes your business, such as "Product/Service," "Retail," or "Advertising Agency." This helps users understand what you do at a glance.
3. Select an account type: You'll be presented with two options: 'Business' and 'Creator.' For most brands, companies, and organizations, 'Business' is the correct choice. Creators are typically for public figures, influencers, and artists.

Once you've confirmed, congratulations! Your account is now officially a business profile, ready for optimization.

Optimizing Your Profile: Making a Killer First Impression

An empty profile doesn't inspire confidence. Filling out every section thoughtfully turns your page into a welcoming and informative destination for potential followers.

Designing Your Visuals: Profile Picture &, Header Image

Your visuals are the first thing visitors notice. Make them count.

• Profile Picture (400 x 400 pixels): This should be your company logo. No exceptions. It appears everywhere - next to your tweets, in replies, and embeds. It needs to be clean, simple, and instantly recognizable even at a very small size. Avoid text-heavy logos if possible, as they become unreadable when small.
• Header Image (1500 x 500 pixels): This is your billboard. It's a large visual space at the top of your profile that you can use strategically. Don't let it go to waste with a generic stock photo.
  • Showcase your products in action.
  • Announce a current marketing campaign or event.
  • Feature a photo of your team to humanize the brand.
  • Display a short tagline or your value proposition.

Pro Tip: Your header image is a great spot to place a temporary CTA. When launching a new feature or hosting a webinar, you can create a header that directs people to your registration page.

Crafting a Compelling Bio

You have 160 characters to tell the world who you are, what you do, and why they should follow you. An optimized bio hooks a potential follower and clarifies your purpose.

A winning bio formula includes:

• What You Do: "We make sustainably sourced outdoor gear and apparel."
• Who You Help: "The project management tool for creative agencies."
• A Glimpse of Personality: Inject a bit of your brand voice. Are you funny, formal, inspiring?
• A Niche-Relevant Hashtag: Include a popular hashtag like #SaaS or #DTC along with a well-known tagline hashtag.
• A Tag to a Parent or Sister Company: "A part of @Google," can build trust.

Every word counts, so choose them carefully and write with your target audience in mind.

Adding Your Location and Website

These two final fields complete your core profile setup.

• Location: For brick-and-mortar businesses, use your physical address. This is critical for getting surfaced in local searches and on the Location Spotlight. For digital or remote businesses, you can use a major city, country, or simply state "Global" or "Remote."
• Website: This is one of the most important call-to-actions on your page. The link you place here will drive a significant portion of the traffic from your profile. It can be your homepage, a link to your latest blog post, or a specific landing page for a campaign.

Unlocking Business Features: What a Professional Account Gets You

Converting to a professional account does more than just add a label to your profile. It activates a suite of tools designed to help you analyze performance and grow your business.

In-Depth Analytics and Audience Insights

Your Twitter Analytics dashboard (analytics.twitter.com) is your mission control for understanding what's working.

• Tweet Analytics: For each tweet, you can see key metrics like impressions (how many times it was seen), engagements (total interactions), new followers from that tweet, and link clicks.
• Audience Insights: Check out the 'Audiences' tab to learn about your followers. You'll find valuable demographic data, including their top interests, gender, and even household income categories. Use this information to tailor your content and ensure you're speaking their language.

Profile Spotlights

Spotlights are dedicated modules below your bio that you can enable to provide users with more context about your business. Some of the most useful spotlights include:

• Location Spotlight: Displays your business address, hours of operation, and a map, allowing users to get directions with a single tap. This is an absolute must-have for local businesses.
• Shop Spotlight: For ecommerce brands on X Premium, this feature allows you to display a carousel of products directly on your profile. Users can click through to browse and buy without leaving the app.

Hitting the Ground Running: Your Content Strategy for the First Month

Setup is complete. Now, the real fun begins: building a community. Starting with a clear content plan prevents you from staring at a blank composer, wondering what to say.

Your First 5 Tweets: What to Post

Don't let your page sit empty. Seed it with a mix of introductory and value-driven content. Here's a simple launch plan:

1. The Introduction Tweet: Announce your arrival! "We're excited to be on X! Follow us for updates on [your topic], behind-the-scenes content, and more."
2. A Value Tweet: Share a quick tip, a surprising industry statistic, or a link to a helpful resource (like a blog post). Immediately provide value.
3. A Humanizing Tweet: Post a photo of who's behind the brand. It could be your team, office, or someone making a product.
4. An Engagement Tweet: Ask a simple question. "What's the one tool you can't live without for [your industry]?" This invites conversation from day one.
5. A Cross-Promotional Tweet: Let your new followers know where else they can find you, like on Instagram or LinkedIn.

Finding Your Voice and Sticking to It

Are you witty and sarcastic like Wendy's, inspirational and powerful like Nike, or helpful and educational like SEMrush? Your tone of voice is your brand's personality, and consistency is everything. Decide on a voice that aligns with your overall brand identity and apply it to every tweet, reply, and DM.

The Art of Engagement: It's a Two-Way Street

The biggest mistake new business accounts make is treating their page as a megaphone to only broadcast messages. X is a conversation. To succeed, you have to engage back:

• Reply to Everyone: When someone comments on your tweet or mentions your brand, reply! Thank them for their feedback, answer their questions, or just acknowledge them with a like.
• Follow Relevant Accounts: Follow industry leaders, complementary brands, and your best customers.
• Participate in Conversations: Use the search feature to find ongoing conversations about your niche. Add a valuable comment or perspective. This puts you on the radar of new and relevant people.

Active participation signals that there's a real human behind the logo, which is the key to building an authentic, loyal following.

Final Thoughts

Setting up your X business page is the essential first step toward unlocking a powerful channel for direct communication and community building. By fully optimizing your profile from day one, using its business-specific features, and engaging in authentic conversations, you lay the groundwork for sustainable growth.

Once your brand is live on X, managing content and conversations across different platforms can quickly become overwhelming. We built Postbase to solve this exact problem, giving brands a simple, modern way to plan, schedule, and analyze their social media. Our visual calendar makes it easy to see your entire content strategy at a glance, while our unified inbox helps you stay on top of DMs and comments without the chaos.