How to Create a Company Page on Twitter

Setting up a professional presence on X (formerly Twitter) is one of the fastest ways to connect with customers, share your brand’s voice, and join a global conversation. This guide will walk you through creating a company X page from the ground up and optimizing it to make a great first impression. We'll cover everything from choosing the right handle to planning your first few posts.

Why Your Company Needs an X Page, Anyway

In a world of a dozen different social platforms, you might be asking if X is still relevant for your business. The answer is a loud and clear "yes." X is a unique platform where brands can show off their personality, handle customer service issues in real-time, share breaking news, and drive serious traffic to their websites. It’s a direct line to your audience - your customers, industry peers, and potential partners. Unlike more curated platforms, X excels at immediate, authentic conversation, making it an invaluable tool for building community and brand loyalty.

Pre-Flight Check: Gather Your Assets First

Before you jump into the sign-up process, taking five minutes to gather your materials will make the setup process smooth and fast. Think of it as your brand's starter kit. You'll move much faster if you have everything ready to go.

• A Professional Email Address: Sign up with a company email (e.g., marketing@yourcompany.com) instead of a personal Gmail account. This makes account recovery and team handoffs much easier down the road.
• High-Quality Profile Picture: This will almost always be your company logo. It needs to be recognizable even when it's shrunk down to a tiny circle. The recommended size is 400x400 pixels.
• Stunning Header Image: This banner is the first thing people see when they land on your profile. Use it to show off your products, your team, or a campaign tagline. Aim for a size of 1500x500 pixels.
• A Compelling Bio: You have 160 characters to explain who you are, what you do, and why people should follow you. Don't worry, we'll break down how to perfect this later.
• Your Website URL: Have the primary link you want to drive traffic to on hand.

Creating Your Company's X Account: Step-by-Step

Got all your assets? Great. Now let’s get your page built. X’s sign-up flow is fairly straightforward, but there are a few key decisions you’ll make along the way that will impact your brand's presence.

Step 1: Sign Up with Your Business Details

Head to X.com and click “Sign up.” You’ll be prompted to create your account using your name, email, and date of birth. Here are a couple of pro tips:

• Name: Use your official company name. This is displayed prominently on your profile, so don't shorten it or use a tagline here.
• Email: As mentioned, use your dedicated business email.
• Date of Birth: X's Terms of Service require an age. You can enter your company's founding date, but make sure the year makes you "old enough" to have an account (13+ years). To be safe, many businesses just use a founder's birthdate or a generic one that clears the age gate.

Follow the on-screen prompts to verify your account with the code sent to your email. This confirms you're real and gives you access to the platform.

Step 2: Choose a Strategic Handle (@username)

After an initial setup, X will suggest a handle for you, but you should absolutely customize it. Your handle is your unique identifier and how people will tag you in conversations. The right handle is a valuable piece of brand real estate.

Tips for a Great Handle:

• Keep It Simple: Your handle should be as close to your company name as possible. Apple is @Apple, not @Apple_Official_Inc.
• Make It Memorable: Avoid long strings of numbers or confusing abbreviations. It should be easy to say and easy to type.
• What If Your Name Is Taken? It happens. Don't panic. You have a few options: add an industry identifier (e.g., @AcmeSaaS or @AcmeRetail), add "Inc" or "HQ" (e.g., @AcmeInc), or use a verb like "Get" or "Use" (e.g., @GetAcme).

Choose carefully, as this is how everyone will find and mention you. While you can change it later, it's best to start with a strong one to build brand recognition from day one.

From Basic to Pro: Optimizing Your X Profile

Creating your account is just the beginning. A blank or incomplete profile doesn't inspire confidence. Now it's time to build out your page so it looks professional, communicates your value, and encourages that all-important "Follow."

1. Your Visual Identity: Profile Picture &, Header Image

First impressions are visual. Your profile and header images work together to create an immediate sense of your brand.

Your Profile Picture: The Face of Your Brand
Your logo is the best choice here. Make sure it's centered and looks crisp. Remember, it will be cropped into a circle, so test it to ensure no key elements are cut off. Avoid logos with a lot of small text, as it will be unreadable on mobile.

Your Header Image: Prime Advertising Real Estate
This is where you can truly shine. Don't just upload a generic stock photo. Use this space strategically.

• Showcase your products in action.
• Feature a photo of your team to humanize your brand.
• Display a powerful customer testimonial or tagline.
• Announce a current promotion, event, or product launch.

Look at how brands like Slack (@SlackHQ) use their header to reinforce their slogan or how Notion (@NotionHQ) shows off their product's interface. It’s dynamic, so feel free to update it seasonally or for different marketing campaigns.

2. The Perfect Bio: Convince Them in 160 Characters

Your bio is your elevator pitch. It needs to tell people exactly what you do and who you serve, all while injecting a little personality. A great bio can be the difference between a browse and a follow.

Elements of a High-Impact Bio:

• Who You Are &, What You Do: Be direct. "We make project management simple for small teams." No jargon, no fluff.
• Who You Help: Mention your target audience. This helps the right people know they're in the right place. "Built for freelancers and creative agencies."
• A Touch of Personality: Are you funny? Kinda nerdy? All business? Let your brand's voice shine through. A simple emoji can add a lot of character.
• Call-to-Action &, Link: Add your website link in the dedicated field. Your bio can reference it, saying something like "Get started for free at the link below!"

Example Bio: "The all-in-one toolkit for creative entrepreneurs. Plan projects, manage clients &, get paid faster. ✨ Join 100,000+ freelancers growing their business! 👇 www.yourlink.com"

3. Pinning Your Best Tweet

A pinned Tweet sits at the very top of your profile feed, making it the first post anyone sees. This is an incredibly powerful feature that many businesses overlook.

What Should You Pin?

• Your Welcome or "About Us" Tweet: Introduce your company and mission. Maybe link it to your about page.
• A Major Announcement: Did you just launch a new feature or product? Pin it!
• A Lead Magnet: Offer a free ebook, webinar, or template to collect email addresses.
• Your Most Popular Content: Pin a Tweet that got tons of engagement. It’s a great piece of social proof.
• A Promotion or Discount: Drive traffic directly to a sales page.

To pin a tweet, simply click the three dots on the top-right of your post and select "Pin to your profile." Voila! You now have a permanent billboard on your page.

Your Page is Live: What to Tweet First

Your profile is polished and ready to go. So... what now? That blinking cursor can feel intimidating. Don't just start shouting about your products. You need a strategy to provide value and build an audience organically.

Develop Your Content Pillars

Content pillars are 3-5 core topics you’ll consistently talk about. This keeps your content focused and gives your audience a reason to follow you. For example, a project management software company's pillars might be:

• Productivity Tips: General advice that helps their audience.
• Product Features &, Updates: Information about their tool.
• Customer Stories: Highlighting how real people use their product.
• Company Culture: Behind-the-scenes content that humanizes the brand.

Having these pillars makes content creation much less draining. You always have a bucket of ideas to pull from.

Your First 5 Tweets: A Simple Game Plan

To get the ball rolling, here is a simple plan for your first handful of posts. Space them out over a few days.

1. The Introduction Tweet: Announce your arrival! "We're officially on X! We're [Company Name], and we help [audience] achieve [benefit]. Follow along for practical tips on [topic] and a look behind the scenes."
2. The Mission Tweet: Share your "why." "We started this company because we believe [your mission statement]. Our goal is to..." People connect with purpose.
3. The Value Tweet: Give away a great piece of advice related to your industry. Provide value with no strings attached. This builds trust immediately.
4. The Human Tweet: Post a picture of your office, your team at lunch, or a WFH setup. Show the people behind the logo.
5. The Engagement Tweet: "What's the #1 challenge you're facing with [topic] right now?" Start a conversation and listen to the replies.

With this foundation, you’re not just another corporate account shouting into the void. You're building a platform for genuine connection.

Final Thoughts

Creating and optimizing your company’s X page is a straightforward process that sets the stage for meaningful brand building. By preparing your assets, choosing your words wisely, and starting with a clear content strategy, you can turn your profile into a powerful hub for community, connection, and growth.

Once your X page is live, keeping it active with consistent, high-quality content becomes the main priority. We built Postbase to solve this exact problem. Our platform makes it so much simpler to manage your socials without the usual chaos. Using our visual calendar, you can plan and schedule your content weeks in advance, and a unified inbox gathers all your comments and mentions in one place, so you never miss a conversation.

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