How to Create a Page on LinkedIn

Setting up a LinkedIn Page is one of the smartest moves you can make for your brand, business, or organization. It’s your official hub on the world's largest professional network, serving as a powerful tool for building credibility, attracting talent, and generating leads. This guide will walk you through every step of creating and optimizing your page, from the initial click to your first month of content.

First Things First: Why You Need a LinkedIn Page

Before we get into the nuts and bolts, it's worth clarifying the difference between a LinkedIn Profile and a LinkedIn Page. Your personal Profile is for you as an individual professional. It showcases your career, skills, and experience. A company Page, on the other hand, is the official presence for an organization. It’s where you can share company updates, job openings, and thought leadership content, while analytics tools help you track engagement and growth.

Having a dedicated page allows you to:

• Build Brand Legitimacy: A well-maintained page acts as a digital storefront, establishing your brand as a credible and active player in your industry.
• Drive Website Traffic: You can directly link to your website, blog posts, and landing pages, turning your LinkedIn audience into potential customers.
• Recruit Top Talent: People actively use LinkedIn to find their next career move. Your page gives you a platform to post job openings and showcase your company culture.
• Network as a Brand: A Page lets your business engage in conversations, share valuable insights, and build relationships within your industry.

The Pre-Launch Checklist: What to Prepare Before You Start

A little preparation goes a long way. Having these assets and details ready will make the setup process smooth and fast. Think of it as gathering your ingredients before you start cooking.

1. Your Visual Assets

Your visuals are the first thing people notice. Make sure they are high-quality and reflect your brand identity.

• Logo: This will be your Page's profile picture. The recommended size is 300 x 300 pixels. Use a file format like JPG or PNG. Don't use a logo with a lot of tiny text, a clean, simple version works best.
• Cover Image: This banner is prime real estate. Use a high-resolution image (1128 x 191 pixels) that communicates what your brand is all about. This could be a picture of your team, a graphic representing your services, or a tagline over a branded background.

2. Your Written Copy

Writing your core page copy ahead of time saves you from scrambling for words during setup.

• Tagline: This is a short, 120-character sentence that appears right under your company name. It should clearly and concisely state what your organization does. For example, "Empowering small businesses through simple accounting software" is much better than "Innovative solutions for the future."
• "About" Section (Overview): You have up to 2,000 characters to tell your story. Don't just list what you do - explain why you do it. Cover your mission, vision, values, and the products or services you offer. Use keywords naturally throughout the text to improve your page's searchability on LinkedIn.

3. Your Company Details

Have these basic organizational details on hand:

• Website URL: The official URL for your company's website.
• Industry: Choose from LinkedIn's dropdown list.
• Company Size: e.g., 1-10 employees, 11-50 employees, etc.
• Company Type: e.g., Public Company, Self-Employed, Non-Profit, etc.

Step-by-Step Guide: Creating Your LinkedIn Page

With your materials prepped, the actual process of creating the page takes just a few minutes. Make sure you're logged into your personal LinkedIn profile to begin.

Step 1: Get to the Creation Page

In the top right corner of the LinkedIn homepage, click the "Work" icon (it looks like a grid of nine squares). A menu will slide out. Scroll to the very bottom and click "Create a Company Page +".

Step 2: Choose Your Page Type

LinkedIn will prompt you to select one of three page types:

• Company: The most common option. Select this if you're a for-profit business, from a solo consultant to a large enterprise.
• Showcase Page: This functions as a sub-page linked to your main Company Page. It's useful for highlighting a specific brand, business unit, or initiative. You have to create a main Company Page first before you can create a Showcase Page.
• Educational Institution: This is specifically for schools, colleges, and universities.

For most users, Company is the way to go.

Step 3: Fill In Your Page Identity and Company Details

This is where your prepped information comes in handy. You’ll be asked to fill out the following fields:

• Name: Your official company name.
• Public URL: LinkedIn will auto-generate one based on your name (e.g., linkedin.com/company/your-company-name). You can customize it if available. Keep it clean and easy to remember.
• Website: Enter the URL for your company's website.
• Industry, Company size, Company type: Select the options that best describe your organization from the dropdown menus.

Step 4: Upload Your Visuals

Next, you’ll add your logo and tagline.

• Logo: Click the logo area to upload the 300 x 300 pixel JPG or PNG file you prepared.
• Tagline: Copy and paste the 120-character tagline you wrote earlier.

Once all the information is entered, check the verification box at the bottom to confirm you are an authorized representative of the organization. Then, click the "Create page" button.

You’ve Built It! Now, Let's Optimize It for Success

Hitting "Create page" is just the beginning. An empty, half-finished page won't do you any good. LinkedIn provides a helpful setup checklist to guide you toward what it calls "All-Star" status. Completing these sections makes your page 30% more effective at attracting weekly views.

1. Fill Out Every Section

Click through each item on the setup checklist to flesh out your page.

• Description: This is where you paste your 2,000-character "About" overview. Make the first 1-2 sentences compelling, as they show up in search result previews.
• Location: Add your physical address. If you're a remote company, you can still list a headquarters city.
• Cover Image: Upload your 1128x191 custom cover image.
• Custom Button: Edit the call-to-action button that appears at the top of your page. Options include "Visit website," "Contact us," "Learn more," "Register," and "Sign up." Choose the one that best aligns with your business goals.
• First Post: Create your very first post! A great inaugural post could be a welcome message, a statement about your company's mission, or an introduction to the team.
• Hashtags: Add up to three relevant hashtags that represent your business and industry. This helps you monitor and participate in relevant conversations directly from your page.

2. Spread the Word and Get Your First Followers

A new page starts with zero followers. The quickest way to get things moving is to leverage your existing network. Growing your LinkedIn followers is key to expanding your reach.

• Invite Connections: As a Page Admin, you get a certain number of monthly credits to invite your personal connections to follow the page. Start by inviting colleagues, past clients, and industry peers who you know will be interested. Don't spam everyone - a thoughtful, targeted approach is more effective.
• Add Website and Email Links: Add a LinkedIn icon with a link to your new Page on your website and in your email signature.
• Announce it on Other Socials: Cross-promote your new LinkedIn Page on your brand's other social media profiles.

3. Empower Your Employees

Your team is your greatest marketing asset. Encourage all employees to list your company as their current employer on their personal profiles. This automatically links their profile to your page and adds them to your employee count, adding another layer of social proof and credibility.

Building Momentum: Your First 30 Days

Your Page is live, optimized, and has its first few followers. What's next? The key to long-term success is building a consistent, valuable presence.

Establish a Content Plan

Don't just post when you feel like it. Aim for consistency. Posting three to five times per week is a great starting point. Your content strategy should be a mix of content designed to educate, entertain, and inspire your audience. Good content ideas include:

• Company Updates &, Milestones: Share news, product launches, or major achievements.
• Industry insights: Share an interesting statistic or trend from your field and offer your unique perspective.
• Behind-the-Scenes Content: Showcase your company culture, spotlight an employee, or share a glimpse of your daily operations.
• Helpful Resources: Post links to your blog posts, how-to guides, webinars, or case studies.
• Interactive Content: Use polls and questions to directly engage your audience and start conversations.

Mix up your formats, too. Don't just post text. Use single images, carousels (PDF documents), and short videos to keep your feed interesting and dynamic. You can also plan and schedule all your LinkedIn content in advance to maintain consistency.

Engage with Others

LinkedIn isn’t a megaphone, it's a conversation. Spend time each week using your Page to engage with other accounts. Follow industry leaders, potential clients, and complementary businesses. Leave thoughtful comments on their posts (as your Page, not your personal profile), and re-share content that you think your audience will find valuable.

Final Thoughts

Creating and polishing your LinkedIn Page is the essential first step in leveraging the platform for professional growth. By following these steps - from pre-launch preparation to post-launch optimization and content planning - you set a strong foundation for building a credible brand, generating leads, and connecting with your industry in a meaningful way.

Once your professional Page is out in the world, staying consistent with your content is what ultimately drives growth. We built Postbase to make that part easier. Our visual calendar lets you plan and schedule all your LinkedIn content in one place, so you can build a strong presence without the chaos of last-minute posting.