How to Create a Company on LinkedIn

Setting up your official presence on LinkedIn is one of the most powerful moves you can make for your business online. It’s your digital storefront in the world's largest professional network, a hub for attracting talent, generating leads, and building industry authority. This guide will walk you through exactly how to create a LinkedIn Company Page from scratch, optimize it for results, and start building a real community around your brand.

Before You Start: Why a LinkedIn Page is a Must-Have

Your personal LinkedIn profile is great for one-on-one networking, but a Company Page gives your business its own distinct identity. Think of it as the central anchor for your brand on the platform. It's where you can share official updates, link your employees, run targeted ads, and showcase your products and services. More importantly, it adds a layer of professionalism and legitimacy that customers, partners, and potential hires expect to see.

A well-maintained page doesn’t just sit there, it actively works for you. It helps your business get discovered by people searching for your services, provides a platform for you to share valuable content and establish thought leadership, and unlocks powerful analytics to see what resonates with your professional audience. In short, if your business exists, it needs a LinkedIn Company Page. The key benefits boil down to:

• Discoverability: A completed page makes your company show up in LinkedIn and Google search results, putting you in front of potential customers and partners.
• Credibility: Having an official, professional presence validates your business and builds trust with your audience.
• Lead Generation: You can directly showcase products, share case studies, and drive traffic back to your website, turning followers into leads.
• Talent Acquisition: Your page is a key tool for attracting top talent, showcasing your company culture, and posting job openings.

What You'll Need Before You Click "Create"

Before you begin the setup process, LinkedIn has a few prerequisites in place to prevent spam and ensure pages are created by legitimate representatives. Getting these squared away first will make the process completely seamless.

Your Personal LinkedIn Profile

You can't create a Company Page anonymously. It must be tied to a personal LinkedIn profile that meets a few basic criteria. This is to verify that a real person is standing behind the brand.

• Profile Age and Strength: Your personal profile must be at least seven days old. It also needs to have a Profile Strength of "Intermediate" or "All-Star." You can see your strength rating on your profile dashboard. If it's not there yet, add more detail to your summary, experience, and skills sections until it is.
• Sufficient Connections: You need to have at least a few connections on your profile. LinkedIn doesn't specify an exact number, but a profile with zero connections is often flagged. The goal is to show you’re an active member of the network.
• Current Employee Status: You must be listed as a current employee of the company in the "Experience" section of your own profile. The company name you list must be an exact match to the Company Page you intend to create.

Essential Company Information

You'll need a company email address associated with your personal profile. LinkedIn requires this to verify you are who you say you are. This can’t be a generic address like `gmail.com`, `yahoo.com`, or `outlook.com`. It needs to be on a unique company domain, like `your.name@yourcompany.com`. If you don't have this set up on your profile, go to "Settings & Privacy" > "Sign in & security" > "Email addresses" to add and verify it before you start.

Branding Assets

First impressions matter, and a page with default images looks neglected. Have your basic branding elements ready to go before you build your page, as you'll be prompted to upload them during setup. This instantly makes your page look professional and recognizable.

• Company Logo: This is your profile picture. LinkedIn recommends a 300 x 300 pixel image. Use a high-quality PNG or JPG file of your standard logo.
• Cover Image (or Banner Photo): This is the large banner at the top of your page. The official dimension is 1128 x 191 pixels. This is prime marketing real estate! Use it to showcase your products, team, or brand message.

Getting these few things in order first will save you headaches and help you go from zero to a professional-looking page in minutes.

How to Create Your LinkedIn Company Page: A Step-by-Step Guide

With your preparations complete, the actual creation process is very straightforward. You can have the framework of your new page up and running in less than 10 minutes.

1. Start the Process: Log in to your personal LinkedIn profile. In the top right corner of your navigation bar, click the "Work" icon (it looks like a grid of nine small squares). A menu will pop up. Scroll all the way to the bottom and click "Create a Company Page +".
2. Choose a Page Type: LinkedIn will now ask you to select a page type. For most businesses, the clear choice is Company. The other options are "Showcase Page" (which are sub-pages that focus on a specific brand, business unit, or initiative) and "Educational Institution" (for schools and universities).
3. Fill in Your Page Identity: This is where you'll enter the most basic information about your company.
   • Name: Your official company name. Keep it clean and simple.
   • LinkedIn public URL: This will be your page's unique web address (e.g., `linkedin.com/company/your-company-name`). Try to create a URL that's memorable and matches your brand name. LinkedIn will tell you if the one you want is already taken.
   • Website: The URL for your company's website.
4. Add Your Company Details: Next, you'll need to define your company using dropdown menus.
   • Industry: Choose the industry that best represents your business. This helps LinkedIn categorize your page and show it to relevant audiences.
   • Company size: Select the range that reflects how many employees you have.
   • Company type: Options include Public Company, Self-Employed, Government Agency, Non-Profit, Sole-Proprietorship, Privately Held, or Partnership.
5. Upload Profile Details: Now it’s time for those branding assets you prepared.
   • Logo: Upload your 300 x 300 pixel company logo. It's the primary way people will recognize your brand.
   • Tagline: This is a short, one-sentence description of what your company does. It appears right under your company name and is one of the first things visitors see. Make it clear and compelling! For example, instead of just "Marketing Software," a good tagline could be "Simple Social Media Tools for Growing Brands."
6. Finalize and Create: To finish, check the verification box to confirm you are an authorized representative of the company. Look at the preview on the right side of the screen to make sure everything looks correct. Once you're happy, click the "Create page" button.

Your Page Is Live! Now, Let's Make It Great

Congratulations, your page technically exists! But an empty, bare-bones page won't do much for you. Now is the time to complete your profile to make it a valuable resource for visitors and optimize it for a great first impression. LinkedIn provides a helpful checklist to guide you through these next steps.

Craft a Compelling "About" Section

Filling out the "About" section is one of the most important things you can do. This is your chance to tell your story, explain your value proposition, and use relevant keywords that will help people find your page. Don't just list what you do - explain who you help and why it matters. Structure it clearly with a strong opening paragraph and use headings or bullet points to break up the text. Tell people what your mission is and what makes you different.

Add Your Location and Contact Info

Don’t skip the basics. Add your main office address, phone number, and founding year. This builds trust and is particularly important for businesses that serve a specific geographic region. A page with a physical address feels more established and legitimate.

Create a Custom Button

LinkedIn allows you to add a custom call-to-action (CTA) button at the top of your page, right below your cover image. You can choose from several options, such as "Visit website," "Contact us," "Learn more," "Register," or "Sign up." Select the one that best aligns with your main business goal. For most companies, "Visit website" is an excellent starting point, as it drives traffic directly to your conversion hub.

Seed Your Page with Your First Few Posts

The worst thing you can do is start inviting people to follow a completely empty page. Before you begin any promotion, publish at least 3-5 high-quality posts. This shows visitors that your page is active and gives them a reason to follow you. Good ideas for initial posts include:

• A welcome post introducing the new page.
• A post celebrating a company milestone or achievement.
• A link to a recent blog entry or case study.
• A behind-the-scenes look at your company culture.
• A spotlight on an outstanding team member.

Invite Your Connections To Follow

Once your page is looking good, it's time to build your foundational audience. As a page admin, LinkedIn gives you a monthly credit allotment to invite your personal connections to follow the page. Start by inviting colleagues, current clients, partners, and any other connections who you believe would be genuinely interested in your company's updates. A strong initial follower base of engaged people signals to the LinkedIn algorithm that your page is valuable.

Final Thoughts

Creating a LinkedIn Company Page is the essential first step to establishing your brand's professional presence online. Following the steps to build and optimize your page sets the foundation, but the real value comes from treating it as a dynamic hub for content, connection, and community building. From here, consistent engagement is how you'll turn that page into a powerful asset for growth.

Of course, keeping that page consistently active with high-quality content is a challenge in itself. To help solve this, we built Postbase with a clean, visual calendar to help you plan your LinkedIn posts weeks in advance and a reliable scheduler to ensure your content always goes live on time. By unifying your content planning and scheduling, we make it simple to maintain a strong, consistent presence on LinkedIn and all your other social platforms without the day-to-day stress of manual posting.