How to Add a Company to LinkedIn

Creating a LinkedIn Company Page is the essential first step to establishing your brand's professional home on the world's largest networking platform. This guide will walk you through the entire process, from getting your prerequisites in order to optimizing your new page for maximum visibility and building a powerful presence online.

Why Every Business Needs a LinkedIn Company Page

Think of a LinkedIn Company Page as more than just a digital business card. It's an active hub for your brand, a talent magnet, and a powerful lead-generation tool. In today's market, having a polished and active page is a signal of legitimacy and professionalism. It’s often the first place potential hires, clients, and partners look to validate your business.

Legitimize Your Brand

An official Company Page gives your business an authoritative voice and a central place to share updates, milestones, and your perspective on industry news. It shows you're a serious player in your field and gives your employees a place to formally link their professional profiles, creating a network of ambassadors for your brand.

Attract Top Talent

LinkedIn is the go-to platform for professionals looking for their next career move. Your Company Page can serve as a window into your culture, showcasing what it's like to work there through employee spotlights, behind-the-scenes content, and well-crafted job postings. A strong pipeline of inbound talent often starts right here.

Generate Leads and Build Partnerships

By sharing valuable content, case studies, and product updates, your page becomes a resource for potential customers. It allows you to build topical authority, connect with key decision-makers, and drive targeted traffic directly back to your website with a custom call-to-action button.

Share Company News and Showcase Expertise

Got a big announcement? A new product launch? A thought-provoking industry report? Your Company Page is the perfect channel to share this content. It allows you to position your brand as an expert voice, building trust and credibility with your audience over time.

The Essential Checklist: What You Need First

Before you can create your page, LinkedIn wants to make sure you're a real person representing a real organization. This helps keep the platform clean and professional. Here’s a quick checklist to run through before you start the creation process:

• A Personal LinkedIn Profile: You must have a personal LinkedIn profile that's at least seven days old and has a status of “Intermediate” or “All-Star” strength.
• Sufficient Connections: Your profile needs a healthy network. While LinkedIn uses the term "sufficient connections," a good rule of thumb is to have at least 50 connections to be on the safe side.
• Current Employee Status: You must be listed as a current employee at the company in the "Experience" section of your personal profile. Your position doesn't have to be senior, just current.
• A Company Email Domain: You need to add and verify a company email address to your account. This email must use the company's unique domain (e.g., yourname@yourcompany.com). Generic emails from providers like Gmail, Yahoo, or Outlook won't work for page creation.

How to Create Your LinkedIn Company Page: A Step-by-Step Walkthrough

Once you’ve met all the prerequisites, the creation process itself is quick and simple. Just follow these steps.

Step 1: Navigate to the "For Business" Menu

Log in to your personal LinkedIn account on a desktop browser. In the top-right corner of your navigation bar, you’ll see an icon with a grid of nine dots labeled “For Business.” Click on it to open a dropdown menu.

Step 2: Select "Create a Company Page +"

At the very bottom of the “For Business” menu, you’ll find the option “Create a Company Page +.” Click this to begin the setup wizard.

Step 3: Choose Your Page Type

LinkedIn will prompt you to select the type of page you want to create. For the vast majority of users, the choice will be straightforward.

• Company: This is the default option designed for most businesses, from small shops to large corporations.
• Showcase Page: These are sub-pages that link to an existing Company Page. They're useful for spotlighting a specific brand, product, or initiative under a larger corporate umbrella. You must have a main Company Page first before creating one of these.
• Educational Institution: Specifically for schools, colleges, and universities.
• Not-for-profit: Tailored for non-profits and NGOs.

Select "Company" and let's move on.

Step 4: Fill In Your Page's Core Details

You'll now land on the main creation form. This is where you'll input the foundational information for your page. Be sure to double-check spelling and details here, as they'll form your page's identity.

Page Identity

• Name: Enter your official company name. This name will appear everywhere on your page and in search results.
• Public URL: LinkedIn automatically generates a URL. We highly recommend you customize this to create a clean, memorable "vanity URL," like linkedin.com/company/yourbrandname. This URL has to be unique, so you might need to try a few variations if your name is taken.
• Website: Add the URL for your company's official website.

Company Details

• Industry: Pick the most relevant industry from the provided dropdown menu. This helps people find your business through searches.
• Company Size: Select the employee range that best fits your organization.
• Company Type: Choose from options like Public, Self-Employed, Government Agency, Non Profit, Sole Proprietorship, Privately Held, or Partnership.

Profile Details and Verification

• Logo: It is highly encouraged that you upload your company logo here. A square format of 300 x 300 pixels is the recommended size. This is one of the most important elements of your brand's presence on the platform.
• Tagline: Write a concise, powerful one-line description of what your company does. This is your brand's elevator pitch and will appear right below your name. You have 120 characters to make an impact.
• Verification: Finally, check the box to verify that you are an authorized representative of the company and have the right to create the page.

Step 5: Click "Create page"

After you’ve filled everything out, the "Create page" button at the bottom will become clickable. Give it one last proofread, and when you're ready, click it. Congratulations, your LinkedIn Company Page is now live!

Your Page Is Live! Now, Let's Make It Great

An empty page isn't going to turn heads or win customers. Your next big step is to complete your profile to 100%. LinkedIn research shows that pages with complete profiles get 30% more weekly views. Here’s your go-to checklist for getting it done right.

1. Add a Cover Image

Your cover image is the large banner at the top of your page. It’s a prime piece of digital real estate. Use it wisely to show off your product, feature your team, or reinforce a key brand message. The recommended size is 1128 x 191 pixels. Aim for a high-quality, professional image that complements your logo.

2. Write a Compelling "About Us" Summary

This is where you tell your story. You have up to 2,000 characters to explain who you are, what you do, why it matters, and who you serve. Great summaries are written in your brand's authentic voice and naturally include keywords that potential customers or talent might use to find businesses like yours.

3. Add Location, Hashtags, and Custom CTA

Fill out all remaining fields. Add your office location to appear in local searches. Pinpoint up to three key hashtags related to your brand to grow your discoverability. Finally, add a custom call-to-action button, like "Visit website," "Contact us," or "Learn more," to guide visitors toward your primary business goal.

4. Create Your First Post

Your new page feels a lot more real with content on it. Publish your first post. It can be a simple announcement celebrating your new page, a link to your most popular blog post, or a quick introduction to your team. Don't let your page be a ghost town - give newcomers something to engage with.

5. Invite Your Network to Follow

LinkedIn provides page admins with monthly credits to invite their personal connections to follow the page. Start by inviting colleagues, partners, and other relevant connections in your network to build an initial follower base. Each admin currently gets 250 invitation credits that refresh on the first of the month.

6. Get Your Team Involved

This is the most powerful organic growth tool at your fingertips. Ask every employee to go to their personal LinkedIn profile, edit their "Experience" section, and correctly link their current role to the new Company Page. This action instantly turns your entire team into a network of brand advocates and expands your page's reach exponentially.

Now You're Rolling: Best Practices for Long-Term Growth

Creating a page is a one-time task, growing it into a valuable asset requires ongoing effort. Here are a few simple best practices to guide your strategy.

• Post Consistently: Quality beats quantity, but consistency is king. Aim to post useful, relevant content 3-5 times per week to stay top-of-mind with your audience and feed the LinkedIn algorithm.
• Use Diverse Content Formats: Experiment with different content types beyond just text and link posts. Share native video, upload PDFs to create engaging document carousels, run polls to spark conversations, and use clean, authentic images.
• Engage With Your Community: When people leave comments, respond to them. It shows you’re listening and encourages further discussion. Ask questions in your posts to prompt engagement and treat your page as a two-way conversation.
• Showcase Company Culture: LinkedIn isn’t just about corporate announcements. Share employee stories, celebrate team wins, and post behind-the-scenes glimpses of your workplace. This humanizes your brand and is extremely effective for attracting top-tier talent.

Final Thoughts

Setting up a professional LinkedIn Company Page is a clear process that unleashes massive potential for building your brand, finding great people, and generating new business. By following these steps and focusing on smart optimization and consistent content, you’ll cultivate a powerful community hub and a valuable asset for your company.

Optimizing your page is the first half of the work, keeping up with posting is the other. We understand how tough it can be to consistently plan, create, and schedule new content for LinkedIn - especially while juggling other social platforms. That's why we built Postbase to make that entire process feel seamless. With our visual calendar and rock-solid scheduling, you can plan and queue up all your LinkedIn content, from text posts to document carousels, weeks in advance, so your new company page always feels active and engaging.