How to Claim a Business on LinkedIn

Taking control of your company's LinkedIn Page is the first step toward building your professional brand on the platform. Whether it’s an unofficial page automatically generated by LinkedIn or a page created years ago by a former employee, gaining admin access is essential. This guide walks you through the entire process, from finding and claiming an unofficial page to getting admin access for an existing one and what to do next.

Why Claiming Your LinkedIn Page Matters

An official LinkedIn Page isn't just a digital placeholder, it's a dynamic hub for your brand. When you take ownership, you unlock the ability to directly manage your company's presence, shape conversations, and build connections. Forgetting to claim it leaves your company's identity up for grabs and misses out on significant opportunities.

• Control your narrative: You get to tell your company's story, share your mission, and define how customers, potential hires, and partners see you. An unclaimed page is a blank slate, or worse, one filled with outdated, user-generated information.
• Build credibility: An active, up-to-date LinkedIn Page signals that your company is legitimate and engaged. It acts as a professional resume for your business, building trust with anyone who looks you up.
• Access powerful analytics: Once a page is claimed, you gain access to a wealth of data about your followers, post engagement, and visitor demographics. These insights are gold for refining your marketing and content strategy.
• Unlock marketing tools: Gaining admin access is your ticket to running LinkedIn Ads, creating Showcase Pages for specific products, and using lead generation forms - all powerful tools for business growth.
• Empower your team: An official page allows you to link all your employees, turning them into a network of brand ambassadors. Their credibility adds to your company’s, and their shares can dramatically amplify your reach.

Checklist: Are You Eligible to Claim a Page?

Before you start, LinkedIn has a few requirements you'll need to meet to prove you’re a legitimate representative of the company. Make sure you can check all of these boxes to make the process as smooth as possible:

1. You must be a current employee. Your position must be listed in the "Experience" section of your personal LinkedIn profile.
2. Your profile must list you as a current employee. Make sure your role at the company does not have an end date listed.
3. You must have a company email account. Your personal email (like @gmail.com or @yahoo.com) won't work. The email must use the company's unique domain (e.g., your-name@yourcompany.com).
4. The company email must be added to your LinkedIn account. Go to your account "Settings &, Privacy," then "Sign in &, Security," and check the "Email addresses" section. If it isn't listed, add and verify it before trying to claim the page.

Meeting these criteria confirms to LinkedIn's system that you are who you say you are, which helps keep the platform secure and prevents unauthorized individuals from taking over company pages.

How to Claim an Unofficial or Unmanaged LinkedIn Page

There are two common scenarios where a business page may need to be claimed. One is when LinkedIn auto-generates a page because employees have listed the company in their work experience, but no official page exists. The other is when someone created a page long ago and abandoned it. The process for claiming both is the same.

Step 1: Find the Unclaimed Page

The first step is simply to locate the page. Use the search bar on LinkedIn and type in your company's name. Look for a page listing that matches your company. You might see a very basic, bare-bones page with just a name and maybe a few listed employees - that's likely the one you need to claim. You can also find it if a colleague has the company name listed in their profile without a logo next to it, clicking that link often takes you to the auto-generated page.

Step 2: Start the Claim Process

Once you are on the unmanaged page, you'll see a notification at the top that reads something like, "Are you a representative of this company? Claim this page for free to get started." Sometimes, the language is different, like "Claim your Page to control and customize it, grow your following, and post page updates." Find this banner or button and click on it. If you don't see this, the page might already have an admin. In that case, jump to the next section.

Step 3: Begin the Verification

After clicking to claim the page, LinkedIn will ask you to confirm your eligibility. You’ll see a pop-up box with a checkbox affirming that you have the authority to act on behalf of the company. It will typically show the email address it has on file for verification. Ensure it’s your unique company domain email.

Click the checkbox to agree to the terms and submit the request. LinkedIn wants to prevent fraud, so this step serves as your official declaration that you are an authorized representative.

Step 4: Check Your Email for the Final Link

Almost instantly, LinkedIn will send a verification email to the company address associated with your profile. Head over to your inbox, open the email from LinkedIn, and click the confirmation link inside. This is the final step that proves your identity.

Once you click the link, you’ll be redirected back to LinkedIn, and you should now have "Super Admin" access to the Company Page. You can immediately start editing and building it out.

What If the Page Is Already Claimed?

It's very common to discover your company page already exists and is managed by someone else - often a long-gone employee or an agency you no longer work with. In this case, you won't see a "Claim this page" button. Don't worry, you still have options.

Option 1: Request Admin Access From the Current Admin

LinkedIn has a built-in process for asking to be added as an administrator. It’s polite, professional, and is usually the quickest way to gain access if the current admin is still with the company.

1. Go to the Company Page you want to manage.
2. Look for a button that says "Request admin access." It’s often located near the top of the page below the "Follow," or "Visit website" button.
3. After clicking, a pop-up window will appear. You will need to check a box to confirm you're an authorized representative.
4. Click the "Request access" button.

The current page admin(s) will receive a notification and an email with your request. If they approve it, you'll be granted admin access. A single page can have multiple admins, so it’s wise to have at least two for backup.

Option 2: Contact LinkedIn Support for an Inactive Admin

What happens if the admin is a "ghost"? Maybe the person left the company years ago, and no one knows their login information, or they simply don't respond to your request. Waiting can be frustrating, but after a certain period of inaction, you can escalate the issue to LinkedIn.

If your access request goes unanswered, LinkedIn’s policy allows you to contact their support team for help in claiming the page. You will typically need to provide formal documentation to prove your connection to the company. Be prepared to submit:

• Your name and title.
• Your relationship to the business (e.g., owner, CEO, marketing director).
• The name of the company and its LinkedIn Page URL.
• A statement clarifying that the current administrator no longer works for the company and you can’t get in touch with them.
• A request to be made the new Super Admin.

LinkedIn support will guide you through the next steps. They often require a notarized statement or a formal letter on company letterhead asserting your right to control the page. It can take some time, but it’s a reliable last resort for reclaiming a page when all other avenues have failed.

You've Claimed the Page... Now What?

Getting admin access is just the beginning. Now it's time to turn that empty digital space into a valuable brand asset. Here are five practical steps to take immediately:

1. Fill Out Everything: Don't leave any section blank. Upload a high-resolution logo and a compelling cover photo. Write a keyword-rich "About Us" section that clearly explains what you do and for whom. Add your website, location, and industry. Pages with complete information get 30% more weekly views.
2. Establish a Content Rhythm: Start sharing content regularly. Don't just post job openings or press releases. Share industry news, valuable tips, behind-the-scenes looks at your company culture, and employee spotlights. Consistency tells the LinkedIn algorithm - and your audience - that you're an active participant.
3. Engage with People: When people comment on your posts, respond to them. Thank them for their input, answer their questions, and start conversations. Social media isn't a billboard, it's a community venue.
4. Encourage Employee Advocacy: Your employees are your most powerful marketing asset. Ask everyone to add the company to their personal profiles and encourage them to reshare and comment on a new Page’s update to kick things off. Their collective networks can exponentially grow your reach.
5. Check Your Analytics: Once you've been posting for a while, visit the "Analytics" tab. See which posts resonate most with your audience. Look at your follower demographics. Use this data to fine-tune your strategy and create more of what works.

Final Thoughts

Claiming your company's LinkedIn Page is a foundational step in managing your professional brand identity online. Following these steps helps you take or regain control, allowing you to build credibility, engage with your professional community, and turn your page into a meaningful business asset.

Once you have the keys to your Page, the real work of consistently planning, publishing, and engaging with content begins. We built Postbase to make that part seamless. With a visual calendar to plan your LinkedIn strategy, rock-solid scheduling for all your posts, and a unified inbox to manage comments, we give you the tools to build your brand without the busywork. No more juggling different apps or worrying about posts failing to publish, just a simple, modern way to manage your social media effectively.