How to Check Followers on LinkedIn

Knowing who's following you on LinkedIn isn't just about stroking your ego - it’s about understanding your audience, identifying opportunities, and refining your content strategy. This guide provides the exact steps to check your followers on both your personal profile and your company page. We'll also cover the difference between followers and connections and what to do with this information once you have it.

Followers vs. Connections: Understanding the Key Difference on LinkedIn

Before we get into the "how," it's important to grasp the distinction between a "connection" and a "follower" on LinkedIn. They may seem similar, but they represent two different types of relationships on the platform.

A connection is a mutual, two-way relationship. When you "connect" with someone and they accept your request (or vice versa), you become first-degree connections. This means you can see each other's full profiles, send direct messages, and see each other's activity in your feeds. It's the LinkedIn equivalent of being friends on other social networks.

A follower, on the other hand, is a one-way street. Someone can choose to "follow" you without sending a connection request. When they do, your public updates, articles, and posts will appear in their feed, but you won't necessarily see theirs. This is the default relationship for high-profile accounts or those with LinkedIn's "Creator Mode" turned on.

• All connections are automatically followers. When you connect with someone, you mutually follow each other.
• Not all followers are connections. Someone can follow you to see your content without ever becoming a first-degree connection.

This distinction is powerful because building a strong follower base means you can reach an audience beyond your immediate network. Knowing how to check and analyze these followers is the first step toward leveraging that reach.

How to Check Your Followers on a Personal LinkedIn Profile

Finding your follower count is straightforward once you know where to look. Here are step-by-step instructions for both desktop and the mobile app.

On a Desktop Browser:

1. Navigate to Your Profile: Log in to LinkedIn. In the top navigation bar, click on your profile picture in the upper right corner and select "View Profile." Alternatively, click "Me" in the top bar and then your name.
2. Locate Your Analytics: Scroll down a bit on your profile page. Just below your headline and location, you'll see an "Analytics" section that's visible only to you. It might show post impressions, profile views, and search appearances. Within this box, you'll see a clear metric for your number of followers.
3. Access Your Follower List: Click on the number next to "Followers." This will take you to a dedicated page that lists every single person following you, starting with the most recent.

If you have Creator Mode turned on, your follower count will be displayed publicly right on your profile, replacing the "Connect" button with a "Follow" button as your primary call-to-action.

On the LinkedIn Mobile App (iOS and Android):

1. Open Your Profile: Tap your profile picture in the top-left corner of the app's home screen. Then, tap "View Profile."
2. Find Your Dashboard: Scroll down to the section labeled "Analytics &, tools." This is your private dashboard.
3. View Your Followers: Your follower count will be one of the top metrics displayed here. Just tap on "[Number] followers" to see the full list of who follows your profile, ordered from most recent to oldest.

What to Do With Your Follower List

Simply seeing the number is interesting, but seeing the list of people is where the real value lies. Here are a few ways to use this information strategically:

• Identify Key People: Scan the list for industry leaders, potential clients, hiring managers at target companies, or influencers in your space. Their interest in your content is a strong signal that you're creating valuable material.
• Expand Your Network: If you notice influential people following you who aren't yet connections, consider sending them a personalized connection request. You could mention that you noticed they were following your content and would love to connect directly.
• Refine Your Content Strategy: Look for patterns. Are most of your new followers from a specific industry, company, or job role? If you’re a software developer and you see a lot of CTOs following you, it might be a hint to create more high-level, strategic content about engineering management.

How to Check Followers on a LinkedIn Company Page

For brand accounts and businesses, checking followers is part of monitoring your brand’s health and audience growth. The process is a bit different from a personal profile because it's managed through an admin view.

Finding Your Follower Count and Analytics:

1. Go to Your Company Page: Log in to LinkedIn and navigate to your Company Page. You must be an admin of the page to access these tools. You can typically find your pages under the "Work" menu in the top right or by searching for the company name.
2. Switch to the Admin View: Once on your page, you should automatically be in the "Admin View." If not, there will be a button or link to switch to it.
3. Open the Analytics Tab: In the left-hand navigation menu of your admin dashboard, click on "Analytics." A dropdown menu will appear. Select "Followers."

This analytics section is far more powerful than the personal profile view. Here you can see:

• Total Followers and New Followers: See your current follower count and a line graph showing your growth over a selected time period.
• Follower Demographics: This is the goldmine. LinkedIn will show you an aggregated, anonymous breakdown of your followers by job function, industry, seniority level, company size, and location.
• Comparison Over Time: You can compare your follower growth and demographics to previous periods, helping you understand if your marketing efforts are attracting the right kind of audience.

How This Data Helps Your Business

Reviewing your Company Page follower analytics regularly is a non-negotiable for any brand active on LinkedIn. Here’s what it helps you do:

• Validate Your Target Audience: Are you attracting the people you want to attract? If a software company wants to reach project managers but its follower demographics are skewed toward interns, it's a sign that the content strategy needs adjustment.
• Inform Content Creation: If you notice a high concentration of followers in the healthcare industry, you can create case studies, posts, and articles that speak directly to the challenges and interests of that vertical.
• Guide Ad Targeting: The demographic data can be used to build more accurate LinkedIn Ad campaigns, ensuring your marketing dollars are spent reaching people who have already shown an interest in your brand.

Can You See Who Follows Someone Else on LinkedIn?

Yes, but with some limitations. For most personal profiles, you can see a user’s follower count, though not always the full list.

To see someone else’s follower count, simply navigate to their profile page. If they have their follower count publicly visible (which is common, especially for users in Creator Mode), it will appear directly on their profile card at the top, typically right under their name or in their intro "talks about" section.

Why is this useful?

• Competitive Analysis: Checking the follower count of competitors or leaders in your industry can provide a benchmark for your own growth.
• Vetting Influencers: If you're looking to partner with someone, their follower count is one (of many) indicators of their reach on the platform.
• Finding New Audiences: You can also see a user's connections list (if their privacy settings allow it). Browsing the connections of an industry thought leader can help you find other interesting people to follow or connect with.

Final Thoughts

Tracking your followers on LinkedIn is a simple but powerful habit. It helps you measure your influence, understand audience composition, and make data-informed decisions about your content. Whether you're growing a personal brand or managing a company page, make it a regular practice to check not just the number, but who those followers are and what their interest in you signifies.

While checking your followers and analyzing your audience is a fantastic starting point, managing the content that attracts them is the other half of the battle. Consistency, planning, and engagement are what turn those followers into a real community. From our years running marketing teams, we know how chaotic it can be to keep track of a content schedule, post across platforms, and try to reply to every comment. That’s why we built Postbase - a simple, modern tool designed for today's social media, with a visual calendar to plan your content, a unified inbox to manage all your comments, and analytics to see what's actually working.