How to Change "Visit My Website" on LinkedIn

Your LinkedIn profile's default Visit My Website link is one of the most underused pieces of digital real estate a professional has. It’s a direct call to action sitting at the top of your professional landing page, yet most people leave it with its generic, uninspired text. This article will show you exactly how to customize that link on your personal profile and company page, turning it from a passive placeholder into an active driver for your most important business goals.

Why Is Customizing Your LinkedIn Link a Good Idea?

Think of your LinkedIn profile as the front door to your professional brand. When someone arrives, you want to guide them inside, not just point to the building next door. The default "Visit My Website" tag is weak. It lacks direction, intent, and personality. Customizing it gives you control over the message and the destination.

Here are just a few reasons why this small tweak packs a big punch:

• It Creates a Targeted Call-to-Action (CTA): Instead of a vague suggestion, you can give visitors a specific, compelling instruction. "Book a Free Consultation" is significantly more powerful than "Visit My Website" if your goal is to get new clients.
• It Showcases What's Important Right Now: Running a promotion? Launching a new service? Just published a killer piece of content? Your link text can reflect your current priorities, signaling to your network what you're focused on. This keeps your profile looking dynamic and relevant.
• It Improves User Experience: People appreciate clarity. When your link says "Read my latest case study," they know exactly what they're going to get when they click. This alignment between expectation and reality builds trust and makes them more likely to engage.
• It Shows You Pay Attention to Detail: Taking the time to optimize your profile shows that you are professional, thoughtful, and savvy. It’s a small detail that makes your entire profile look more polished and intentional.

For example, a freelance videographer could change their link to "Watch My Demo Reel" instead of a generic link to their homepage. This takes visitors directly to their most persuasive content, skipping unnecessary steps and increasing the odds of landing a project.

How to Change "Visit My Website" on Your Personal LinkedIn Profile

The process is straightforward on both desktop and the mobile app once you know where to look. The setting is slightly hidden inside your contact information, but following a few steps will get you there.

On a Desktop Browser:

Follow these steps to customize your website link from your computer:

1. Navigate to Your Profile: Log in to your LinkedIn account. In the top navigation bar, click the "Me" icon (which shows your profile picture) and select "View Profile" from the dropdown menu.
2. Open the Introductory Section Editor: In the top right corner of your introduction section, click the pencil icon to edit your profile information.
3. Edit Your Contact Info Section: Scroll to the bottom of the pop-up window and click 'Edit contact info'.
4. Add Website Information: This is where you can add up to three website links. Paste your URL into the 'Website URL' field.
5. Select "Other" as the Website "Link text": LinkedIn offers a few preset types like "Personal," "Company," or "Blog." Ignore these! Click the dropdown and select "Other." This is the key that unlocks the customization field.
6. Write Your Custom Link Text: Once you select "Other," a new text box will appear. This is your canvas! Enter your compelling, action-oriented text here. You have 30 characters, so keep it short and scannable.
7. Save Your Changes: After pasting in your URL and writing your custom text, click the blue "Save" button at the bottom. Your profile will now display your new, fully-customized link!

On the LinkedIn Mobile App (iOS & Android):

The flow is nearly identical on your phone as well:

1. Go to Your Profile: Open the LinkedIn app and tap your profile picture in the top left corner. Then, tap "View Profile".
2. Open the Editor: Tap the pencil icon in your introductory section to open the editor.
3. Edit Contact Info: Scroll down to the bottom and tap 'Contact info' to edit your details.
4. Customize Your Link: Add your website URL, then select "Other" from the dropdown menu and write your custom link text in the new field that appears.
5. Save Changes: Tap "Save" to update your profile.

How to Customize the CTA Button on a LinkedIn Company Page

The call-to-action buttons on your Company Page are even more important, as they're located directly below your brand's identity header. Only Page Admins or Content Admins can change these settings.

How to Edit Your Company Page CTA Button:

1. Go to your Company Page.
2. On the top right, click the "Edit page" button.
3. Navigate to the "Buttons" section in the editor.

LinkedIn does not offer fully custom text for company pages. Instead, you can choose from a dropdown list of CTAs:

• Contact Us
• Learn More
• Register
• Sign Up
• Visit Website

Select the preferred option from the list. Choosing any option other than the default will help guide your visitors to the next step.

Best Practices for an Optimized LinkedIn Link

Now that you know how to change the link, you can turn it into a powerhouse with a few strategic choices. Here are some recommendations:

• Aim for Clarity and use Action Verbs
• "Read Our Latest Article," "Book Now," or "Request Your Free Guide" are direct, strong instructions that tell visitors exactly what to do next.
• Match Content with Current Goals This link is an excellent way to promote your brand's current priorities. Here are a few examples:
  • If you’re job hunting: "See My Work Portfolio"
  • If you want to grow an email list: "Sign Up for My Newsletter"
  • If you’re launching a new product: "Download a Free Trial"
• Measure Clicks with UTM Parameters
• A small addition can make your links more meaningful. Adding UTM parameters allows you to track how much traffic is coming specifically from your LinkedIn link. For example: https://yourwebsite.com/your-page?utm_source=linkedin&,utm_medium=social
• Common Mistakes to Avoid
  • Using a generic homepage link: The visitor journey should lead to the precise location you promised. Fewer clicks increase conversion.
  • Not changing it at all: Leaving the default text is a missed opportunity.
  • Using a broken link: Always test your link after setting it up to ensure it works correctly.

Final Thoughts

Updating a single phrase on your website link text transforms your LinkedIn profile from a static page into a dynamic driver that aligns with your professional objectives. It's a minor adjustment that can yield great returns.

However, keeping all your marketing efforts in sync across multiple platforms can be challenging. This is where tools that provide a full picture of your online brand become invaluable. A visual social media scheduler allows you to plan ahead and align your posts with the goals you've set, including your strategic LinkedIn call-to-action buttons. At Postbase, our scheduler simplifies the chaos of content planning and ensures your campaigns are consistent. It helps ensure that your brilliant calls-to-action are always supported by great content across all platforms.