How to Add "View My Blog" on LinkedIn

Your blog is filled with fantastic content, but getting your professional network on LinkedIn to see it is the real challenge. You can, and should, turn your LinkedIn profile into a clear-cut pathway that leads directly to your blog. This guide will show you exactly how to add a View My Blog link to your profile using LinkedIn's best features, and we'll cover some clever strategies to make that link impossible to ignore.

The Best Spot for Your Blog Link: The Featured Section

If you want one high-impact place to showcase your blog, your profile's Featured section is it. Think of it as a personal portfolio or a highlight reel right below your main profile summary. It's visual, prominent, and the perfect spot for a powerful call-to-action.

Step-by-Step: Adding a Link to Your Featured Section

Here’s a simple way to get it done in just a couple of minutes:

1. Navigate to Your Profile: Log in to LinkedIn and click on your profile picture or the "Me" icon in the top right, then select "View Profile."
2. Add the Section: Scroll down a bit and look for the blue "Add profile section" button directly below your name and headline. Click it.
3. Choose "Featured": A dropdown menu will appear. Go to the "Recommended" tab and select "Add featured."
4. Add Your Link: In the pop-up window, click the plus icon (+). You’ll see a few options. Choose "Add a link."
5. Paste and Add: Paste the full URL of your blog's homepage (e.g., https://www.yourblog.com) into the field and click "Add."
6. Customize the Content: This is a big one. LinkedIn will automatically pull the title and a short description from your blog's metadata. Don't just accept the default! This is your chance to sell the click. Click "Edit" (the little pencil icon) on your newly added feature to customize the:
   • Title: Change it from your blog's name to a compelling call-to-action. Something like "View My Marketing Blog: Weekly Tips for Founders" or "Read My Latest Articles on Leadership" is much more engaging.
   • Description: The default text might be generic. Write one or two sentences that explain the value someone gets from clicking. For example: "Get actionable advice on remote team management, productivity hacks, and creating a positive company culture. New posts every Tuesday."
7. Save Your Work: Once you're happy with the title and description, click "Save." Your blog will now be visible in your Featured section.

What Should You Feature?

While linking to your blog’s homepage is a solid default, you can be more tactical:

• Your Best "Pillar" Post: Do you have a comprehensive, ultimate guide that perfectly demonstrates your expertise? Link directly to that. A high-value post can be more compelling than a general homepage.
• Your Latest Article: If your strategy is based on timely content, you can regularly update the featured link to point to your newest post. This is a bit more work but signals that your blog is active and current.
• A "Start Here" Page: If your blog has a lot of content, create a dedicated landing page for new readers that highlights your best articles by category. This gives new visitors a curated experience.

Use Your Profile's Custom Button with Creator Mode

Do you notice that some people have a blue, clickable button under their headline that says something other than "Connect" or "Follow"? That’s the custom link available through LinkedIn's Creator Mode. This is arguably the most visible "View My Blog" link you can have.

How to Set Up Your Custom Button

First, you need to turn on Creator Mode. Don't worry, it's easy and reversible if you change your mind.

1. Turn on Creator Mode: On your profile, scroll down to the "Resources" section (it should have an eye icon and say "Private to you"). Click "Creator mode: Off."
2. Follow the Prompts: LinkedIn will explain what Creator Mode does - it changes your "Connect" button to "Follow" and allows you to add hashtags about your topics of expertise. Click "Next" and follow the on-screen instructions. You’ll be asked to select up to five topics you post about.
3. Add Your Link: On the final setup screen, you'll see an option to "Add a link in your intro." Toggle this on and paste your blog URL into the field.
4. Write Your 'Link Text': This is where you customize the text for your button. Instead of just "Visit my website," you can get specific. Type in "View my blog," "Get copywriting tips," or "Read my newsletter." You have 30 characters, so be clear and concise.
5. Save and You're Set: Click "Save," and the custom button will now be live on your profile, right under your headline for all to see.

This method turns your passive headline area into an active lead-generation tool, directing profile visitors exactly where you want them to go. To truly maximize your presence, learn how to optimize your LinkedIn profile further.

More Places to Weave in Your Blog Link

The Featured section and custom button are the heavy hitters, but you shouldn't stop there. The more pathways you create, the higher the chance someone will discover your blog. Here are a few more strategic spots to add your link.

1. In Your "Contact Info"

This is an old-school but still effective location. It's where dedicated connections will look for your information.

• How to do it: Click the "Contact info" link on your profile. A pop-up will appear. Click the pencil icon to edit. Under the "Websites" section, paste your blog's URL. You can also customize the anchor text to "Blog," "Portfolio," or "Personal Website."

2. Inside Your "About" Section

Your About section (or summary) is your professional narrative. It's the perfect place to naturally integrate your blog as part of your story. Don't just dump the link at the end. Weave it in where it makes sense.

Example:
"Over the past 10 years, I've helped fintech startups scale their content marketing from zero to over 100,000 monthly readers. I focus on creating valuable, SEO-driven content that builds trust and authority. I share all the strategies and frameworks I use on my weekly blog, which you can find here. Beyond my blog, I also regularly create a LinkedIn post sharing insights and updates."

3. Within Your "Experience" Section

This little-known trick works especially well if you're a freelancer, founder, or blogger by an official title. For each relevant job in your Experience section, you can add rich media, including links.

• How to do it: Go to the job description you want to edit and click the pencil icon. Scroll to the bottom and look for "Add media." Click "Add a link," paste your blog URL, and you're good to go. You can even link to specific articles or case studies that are relevant to that particular role.

Making Your Link Stand Out

Just having the link isn't enough, you need to make people want to click it. Here's how to optimize your link for better engagement.

Craft a Killer Title and Description

When you add your blog to the Featured section, the default text that LinkedIn pulls is rarely engaging. Spend time writing copy that sparks curiosity. Ask a question, promise a benefit, or state what makes your blog unique.

• Boring Title: My Personal Blog
• Better Title: Free Social Media Strategy Guides

• Boring Description: This is a blog about marketing.
• Better Description: Every week, I break down one marketing strategy you can implement in under an hour. Perfect for busy entrepreneurs and startup founders.

Use an Eye-Catching Thumbnail

Visuals matter. The image associated with your featured link is your first impression. If your blog's default social sharing image (called an Open Graph image) is low-quality or just your logo, consider creating a custom one. A clean, clear thumbnail with bold text like "Marketing Tips Weekly" or simply the title of your pillar post is far more effective. Tools like Canva make creating these super simple.

Maintain Consistency

Ensure the promise of your LinkedIn profile aligns with the content on your blog. If your headline and summary position you as an expert in e-commerce, your blog content should reflect that. This consistency builds trust and reinforces your personal brand, making a click-through much more likely.

Getting your blog connected is just the first step. The real work is in creating a steady stream of valuable content both for your blog and to share directly on LinkedIn to stay top of mind. As we developed Postbase, we focused on making that process as simple as possible. Our visual calendar and streamlined scheduler help you plan and publish your LinkedIn posts consistently, so you can spend less time managing logistics and more time writing great articles and engaging with your growing audience.

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