How to Add a Featured Section on LinkedIn

Your LinkedIn profile is no longer just a digital resume - it's your professional storefront. The Featured section sits right at the top, acting as a prime display window where you can showcase your proudest achievements, sharpest insights, and most valuable work. This guide will walk you through exactly how to add, manage, and strategically use the Featured section to turn your profile into a powerful magnet for opportunities.

Why Your LinkedIn Featured Section Matters More Than You Think

Think of your profile as a story. Your headline and summary set the stage, but the Featured section provides the proof. It's some of the most valuable digital real estate on your entire profile, giving you the power to direct a visitor's attention to precisely what you want them to see first. Before anyone scrolls down to your job history or a laundry list of skills, they can see tangible examples of your work - a case study you wrote, a project you led, or a video that shows off your personality.

A well-curated Featured section does several things at once:

• It Grabs Attention Instantly: Recruiters, potential clients, and collaborators are busy. The Featured section gives them an immediate snapshot of your capabilities without forcing them to dig through your experience section.
• It Validates Your Skills: It's one thing to list "Content Strategy" as a skill, it's another to feature a top-performing article or a successful content campaign. The Featured section is where you show, not just tell.
• It Controls the Narrative: You get to decide what defines your professional brand. Instead of letting people piece together your story from job titles, you hand them your highlight reel.
• It Drives Action: You can use it to send traffic directly to your personal portfolio, your company’s sales page, a webinar sign-up form, or your online shop.

How to Add a Featured Section to Your LinkedIn Profile (Step-by-Step)

If you don't see a Featured section on your profile right now, don't worry. It only appears after you add your first item to it. Adding content is simple and straightforward.

Here’s how to get it done:

1. Go to Your LinkedIn Profile Page: Log in to LinkedIn and click on your profile picture or the "Me" icon in the top right, then select "View Profile."
2. Find the Featured Section Area: Below your "About" summary, you'll either see an existing Featured section or a prompt to create one. Click on the "Add featured" button or the plus sign (+) in the top right corner of the Featured section box.
3. Choose Your Content Type: A dropdown menu will appear, giving you several options for the type of content you want to showcase. Let's look at exactly what each of these options does.

That's it! As soon as you add your first piece, the section becomes a permanent fixture on your profile, waiting for visitors to see your best work.

What Can You Add to Your LinkedIn Featured Section?

LinkedIn gives you a few different ways to populate your Featured section. Understanding what each option is best for will help you build a more dynamic and effective showcase.

Posts

This option allows you to highlight any of your previous LinkedIn posts. Did you share an insightful analysis that got incredible engagement? Or maybe you posted a short video that perfectly encapsulates your brand’s mission? Featuring a post gives it a permanent home on your profile, saving it from getting buried in the feed.

Best for: Showcasing thought leadership, highlighting a post that sparked a great conversation, or pinning a job opening announcement. It keeps your proven, high-performing content visible long after its initial peak.

Articles

If you've written long-form content using LinkedIn's native publishing platform, this is the perfect way to display it. LinkedIn Articles position you as an expert who can dive deep into complex topics and provide real value to your industry. It's a statement piece that signals serious expertise.

Best for: Featuring in-depth guides, trend analyses, personal career stories, or detailed opinions that establish your authority on a subject.

Links

This is easily the most versatile and powerful option. It lets you feature any external webpage and is your gateway to driving traffic off of LinkedIn to places you control. When you paste a link, LinkedIn automatically pulls the website's title, a brief description, and a preview image. A quick tip: for the best results, make sure the page you're linking to has strong meta data (like OG tags) so the preview looks polished and professional.

Best for: Your personal portfolio, a company website, a specific blog post, a press feature about you or your work, a product landing page, or a sign-up form for your newsletter.

Media

The media option is for directly uploading files from your computer. This is ideal for showcasing work that doesn’t live online or that you prefer to present in its original format, like a PDF or a slide deck. LinkedIn supports formats like documents (PDF, DOC/DOCX), images (JPG, PNG), and presentations (PPT/PPTX).

Best for: Uploading a polished resume, a detailed case study document, a slide deck from a presentation you delivered, work samples, or professional certificates.

Strategic Ideas: What to Actually Showcase in Your Featured Section

Now that you know the mechanics, what should you actually put in there? Your choices should directly support your professional goals. Here are some tailored ideas for different roles:

For Freelancers &, Consultants:

• A direct link to your services or "Work With Me" page.
• A detailed case study (uploaded as a PDF or linked from your portfolio) showing off client results.
• Your most compelling LinkedIn post filled with client testimonials.
• A link to a podcast interview or an article where you were featured as an expert.

For Job Seekers:

• An aesthetically pleasing resume (uploaded as a PDF).
• A link to your online portfolio showcasing your projects.
• A project you’re particularly proud of, like a capstone project or a report from a past role.
• A personal and insightful LinkedIn post that explains what you're passionate about in your field.

For Company Founders &, Entrepreneurs:

• A crisp and clean link to your company’s homepage or a specific product page.
• A link to a news article or press release about your startup.
• A demo video of your product in action (hosted on a platform like YouTube and added as a link).
• A concise version of your pitch deck (uploaded as media) for potential investors.

For Marketers &, Content Creators:

• Your best-performing blog post or content piece.
• A clear and direct link to your newsletter sign-up page.
• A LinkedIn post that generated a ton of comments and conversation, proving your community-building skills.
• A freely downloadable resource, like a content calendar template or a marketing checklist (uploaded as a PDF).

Editing and Managing Your Featured Section

A great Featured section isn’t static, it evolves with your career. It's a good idea to refresh it every few months or whenever you have a new accomplishment to share. Managing your content is just as easy as adding it.

Reordering Your Featured Items

The order of your content matters - most people will only see the first one or two items without clicking "See all." To rearrange them, click the pencil icon in the top-right corner of the Featured section. A new window will pop up showing all your items. Just click and hold the six-dot icon on the right side of an item and drag it up or down to reorder. Place your most important piece of work first.

Editing Titles and Descriptions

Never settle for the default title and description that LinkedIn pulls in for links. Use this space to write something more compelling. Click the pencil icon to edit the section, then click the smaller pencil icon on the individual item you want to change. Instead of a title like "Company Blog," write something specific and outcome-focused like "A 5-Step Framework for Driving SaaS Leads." Use the description field to add context, a quick summary, or a direct call-to-action.

Removing Outdated Content

To delete an item, click the pencil icon to edit the section, find the item you want to remove, and click the "Delete" button below it. Don't be afraid to remove old work to make room for newer, more relevant projects. This keeps your profile fresh and focused on your current professional direction.

Final Quick-Hits for an Effective Featured Section

Keep these best practices in mind to make sure your Featured section stands out for all the right reasons:

• Lead with Strong Visuals. People are naturally drawn to images and videos. Prioritize featuring content with a compelling thumbnail or preview. A vibrant graph from a case study beats a generic grey link icon every time.
• Tell a Cohesive Story. Look at your featured items together. Do they tell a clear story about who you are and what you do? Each piece should reinforce your brand and expertise.
• Keep It Fresh. An updated profile signals that you are active and engaged in your industry. Set a reminder to review and refresh your Featured section quarterly or after completing a significant project.
• Aim for Quality, Not Quantity. A curated selection of 3-5 of your absolute best career highlights is far more impactful than a cluttered showcase of ten decent ones. Be selective.
• Don't Forget Mobile. A huge portion of LinkedIn traffic comes from mobile devices. After you've set up your Featured section, take a moment to look at your profile on your phone to be sure everything looks good and is easy to read.

Final Thoughts

Your LinkedIn Featured section is far more than an extra field to fill out - it's a strategic tool for turning your profile into a dynamic, engaging portfolio. By taking the time to carefully curate and manage what you showcase, you can give anyone who visits your page - be it a recruiter, potential client, or future boss - an immediate and powerful impression of your value.

A strong LinkedIn presence starts with consistently creating the kind of valuable, insightful content that's worth featuring in the first place. That part can feel like a chore, and it’s something we wanted to simplify. To help with the creative process, we designed Postbase, a social media tool with a visual calendar that lets you easily plan and schedule your LinkedIn content ahead of time. It helps you build that deep library of work so you always have polished, high-quality content ready to feature.