How to Change Users on a Facebook Business Page

Figuring out how to add, change, or remove people from your Facebook Business Page can feel unnecessarily complicated. Whether you're bringing on a new team member, hiring a social media agency, or parting ways with a contractor, getting the right permissions set up correctly is fundamental to keeping your page secure and running smoothly. This guide will walk you through everything you need to know, with simple, step-by-step instructions for managing your page users the right way.

Why Managing Your Facebook Page Users Correctly Matters

From the outside, managing who has access to your Facebook Page might seem like a simple admin task. But in reality, it's a core part of your brand's security and operational efficiency. Assigning roles isn't just about giving people the ability to post, it's about creating a secure framework for your team to work within.

Here are a few common scenarios where user management becomes front and center:

• Onboarding a new employee: You need to grant your new social media manager the ability to create posts, run ads, and respond to comments without giving them ownership of the entire page.
• Working with an agency or freelancer: You can give external partners specific access to manage ads or view analytics without exposing sensitive business settings or financial information.
• An employee leaves the company: Promptly removing access is a critical security step to prevent unauthorized posts or access to private messages and page data.
• Team roles evolve: Someone who only handled community management might now need to create content or run ads, requiring a change in their permission level.

Without a clear understanding of the roles and a process for regularly reviewing them, you risk security breaches, accidental publishing mishaps, or simply locking yourself out of your own business asset. Taking a few moments to get it right saves you from major headaches down the road.

Understanding Facebook Page Roles: Who Does What?

Before you start adding people, it's helpful to know what each access level actually allows someone to do. Facebook has been transitioning from its classic "Page Roles" system to a more granular permission structure within Meta Business Suite. While many pages now operate exclusively through Business Suite, you might still encounter the older system.

A Quick Look at the Main Permission Levels

At a high level, permissions break down into two main categories: full control and partial control.

• Full Control (Admin): This is the highest level of access. Someone with full control can do everything, including manage all settings, add or remove other people (including other admins), change page details, and delete the page entirely. You should give this permission out very sparingly.
• Partial or Task Access (Editors, Moderators, etc.): This gives users permission to perform specific tasks without having control over the page's core settings or user management. This is the ideal option for most of your team members, freelancers, and agency partners.

The Two Ways to Manage Permissions: Meta Business Suite vs. Classic Page Settings

How you manage users depends on how your page is set up. Meta is pushing everyone toward the Business Suite, as it offers more detailed control and is built for managing multiple assets (like an Instagram account and an ad account) together.

Managing People with Meta Business Suite (The Modern Way)

Meta Business Suite breaks permissions down into "Facebook access" and "Task access," which gives you amazing flexibility. When you invite someone, you'll choose between:

• Facebook Access with Full Control: The equivalent of the classic Admin role. They can do it all. Again, be extremely cautious with this one.
• Facebook Access with Task Control: This allows you to hand-pick the person’s permissions. You can give them access to:
  • Content: Create, manage, or delete posts, Stories, and other content as the Page.
  • Messages: Send and receive messages from followers in the inbox.
  • Community Activity: Review and respond to comments, remove unwanted comments, and report activity.
  • Ads: Create, manage, and delete ads.
  • Insights: View Page performance metrics and audience analytics.

This "a la carte" approach is much safer because it follows the principle of least privilege - you only give people the exact permissions they need to do their job, and nothing more.

Assigning Roles Through Classic Page Settings (The Old Way)

If you're still operating with the classic Page interface, you'll see a fixed set of roles. While less common now, they're important to recognize:

• Admin: Has complete control over the page. Can manage all other roles.
• Editor: Can do everything an Admin can except manage other users and page settings. They can post content, send messages, run ads, and view insights. This is often the best role for a trusted in-house social media manager.
• Moderator: Can answer comments, respond to messages, and manage community interactions. They cannot create original content on behalf of the page. Perfect for a community manager.
• Advertiser: Can only create and manage ads and view insights. They cannot post organic content or respond to messages.
• Analyst: A read-only role. They can only view page insights and see who has posted on the page.

How to Add Someone to Your Facebook Business Page (Step-by-Step)

Ready to grant someone access? We'll cover the recommended Business Suite method first, as it's the standard for most pages today.

Method 1: Adding Users Through Meta Business Suite (Recommended)

This is the cleanest and most secure way to add team members. You can invite people using their email address, and they’ll be prompted to accept the invitation.

1. Navigate to Meta Business Suite and make sure you've selected the correct business account from the top-left dropdown.
2. In the left-hand navigation menu, click on Settings (it’s a gear icon at the bottom).
3. In the settings menu, click on People. You'll see a list of everyone who currently has access.
4. Click the blue "Add people" button in the top right corner.
5. Enter the person’s work email address. It's important to use the email address they will accept the invitation with. Click "Next."
6. Now, you'll assign their access. Choose what you want them to manage. You can check the boxes for Content, Messages, Ads, etc. If you want them to have nearly full editor permissions without admin control, you can enable all the task-level permissions.
7. For higher-level access, you can toggle on "Full control" at the bottom of the list. Facebook will show you a warning about what this entails. Be sure this is what you want before proceeding.
8. Click "Next" one more time. You can review the invitation and then click "Send request."

The person will receive an email invitation to join your business account. Their status will show as "Pending" until they accept. They will need to log into their personal Facebook account to confirm the access.

Method 2: Assigning a Role Directly on Your Page (The Classic Way)

If your page still uses the classic roles interface, the process is slightly different.

1. Go to your Facebook Business Page.
2. From the left-hand "Manage Page" menu, scroll down and click on Settings.
3. In the Page Settings menu, click on Page Roles.
4. Under the "Assign a New Page Role" section, start typing the name of the person you want to add. Note: To add them this way, you must either be Facebook friends with them or they must have "liked" your page. If that's not possible, use the email address associated with their Facebook account.
5. Once you select the person, choose their role from the dropdown menu (e.g., Editor, Moderator, Analyst).
6. Click the "Add" button and enter your Facebook password to confirm.

The person will receive a notification that you've invited them to become an admin, editor, etc., of your page, which they must accept to get access.

How to Change an Existing User’s Role

As responsibilities shift, you'll need to update user permissions. The process is simple and can be done from the same places you add users.

Editing Permissions in Meta Business Suite

1. Go to Settings in Meta Business Suite and click on People.
2. Find the person whose role you want to change and click on their name.
3. A panel will slide out on the right showing their current access. Click the "Manage" button.
4. You can now add or remove permissions by checking or unchecking the boxes for Content, Messages, Ads, etc. You can also grant or remove Full Control.
5. Click "Update." The changes will take effect immediately.

Changing Roles in Page Settings

1. From your Page, go to Settings and click Page Roles.
2. Scroll down to the "Existing Page Roles" section.
3. Find the person you want to update and click the "Edit" button next to their name.
4. Use the dropdown menu to select a new role for them.
5. Click "Save." You may need to enter your password again.

How to Remove a User From Your Facebook Page

It's vital to remove access for anyone who no longer works with your company. This prevents any potential for misuse of your business assets.

In Meta Business Suite, go to Settings > People, click the three-dot icon next to the person's name, and select "Remove from business account."

From the classic Page Roles section on your page's settings, find the person under "Existing Page Roles" and click the "Remove" button next to their name. Confirm your choice, and they will be removed immediately.

Pro Tips for Smartly Managing Your Page Access

Getting the technical steps right is one thing, but managing your page like a professional requires a thoughtful strategy. Keep these best practices in mind:

• Grant the Least Privilege Needed: Don't make someone an Admin if they only need to answer comments. Only give people the permissions they absolutely need to do their job. This minimizes risk.
• Have at Least Two Admins: It's a smart backup. Having a second trusted Admin (like a business co-founder) ensures that if one person loses access to their account, you aren't completely locked out of your own business page.
• Don't Have Too Many Admins: Just because you should have more than one doesn't mean everyone should have full control. Limit full-control access to a maximum of two or three essential people.
• Conduct Regular Audits: At least once a quarter, review everyone who has access to your page. Ask yourself: "Does this person still need this level of access?" Adjust or remove permissions accordingly.
• Use Task Access For Agencies: Rather than inviting an individual employee from an agency, have them request access through their own Meta Business Suite account. This is a more formal and professional way to grant partner access that is easier to manage and revoke.

Final Thoughts

Managing your Facebook Page users doesn't have to be a source of stress. By understanding the different role types and knowing where to find the right settings, you can keep your page secure, organized, and running efficiently. Regular audits and a "least privilege" mindset will help protect your digital assets as your team grows and changes.

Once you've got your team set up with the right permissions, the next challenge is creating a smooth workflow for everyone. People need to know what to post and when, and someone has to keep an eye on all the incoming comments and messages. This is precisely why we built Postbase. We designed a visual calendar so your entire team can see the content plan at a glance, plus a unified inbox that brings all your comments and DMs from every platform into one manageable stream. It makes collaboration simple and helps turn organized permissions into an organized content strategy.