How to Change "Published By" on a Facebook Page

Seeing “Published by [Your Name]” splashed across a post on your professional Facebook Page can be jarring. You want the brand to be the star, but instead, your personal profile gets the credit. It can look unprofessional and undermine the polished image you’re trying to build. This guide will show you exactly how to control this attribution, explaining why it happens and providing step-by-step instructions to ensure your Page name – and only your Page name – appears as the author.

What "Published By" on Facebook Really Means

That little line of text underneath your Page name is Facebook's way of crediting the source of a post. It’s a matter of attribution, and it typically shows up for two main reasons:

1. You're posting through a third-party application. If you use a social media scheduling tool like Hootsuite, Buffer, Sprout Social, or any other platform to manage your content, Facebook’s API requires the app to identify itself. This is why you’ll see "Published by Sprout Social" or a similar variation. It's not a mistake, it’s a built-in part of how these apps interact with Facebook.
2. You're accidentally posting as your personal profile instead of as your Page. Facebook's interface allows you to interact with your Page using either your personal profile identity or the Page’s identity. If you're "acting as" yourself when you create a post, Facebook will sometimes add the "Published by [Your Name]" tag.

Each of these causes requires a different solution. We'll walk through both scenarios so you can get back to posting with confidence, no matter how you manage your content workflow.

The Fix: A Step-by-Step Guide to Controlling Post Attribution

Winning the battle against the "Published by" label starts with identifying where you're publishing from. For most people, the fix is straightforward and just requires an extra moment of attention before hitting "Post."

Method 1: Posting Directly from Your Facebook Page

This is the most common reason individuals see their own name on a Page post. You're logged into Facebook, you navigate to your Facebook Page, but a small setting determines whether you’re posting as “you” or as “the Page.” Fixing this is all about ensuring you're using the correct identity.

Facebook's "New Pages Experience" has streamlined how this works. Here is exactly what to do:

• Step 1: Switch to Your Page Profile. Go to your Facebook Page. In the top-right corner of the screen, you'll see a circular icon. It will either be your personal profile picture or your Page's logo. Click on it. A menu will appear with an option to "See all profiles." From there, select your business Page to switch into management mode for that Page. Your entire Facebook interface will now be from the perspective of your Page. The icon in the top-right should now be your Page's logo.
• Step 2: Create Your Post. With your Page's identity now active, navigate to the Page's wall and click the "What's on your mind?" box to create your post.
• Step 3: Confirm Your Identity Before Publishing. As an added check, look right above the text box where you're composing your post. You should see your Page’s name and logo, confirming that you are about to post as the Page. If you see your personal profile picture and name there, you haven't switched correctly in Step 1.

By following this simple process religiously, you can guarantee that any post you create directly on Facebook will be attributed solely to your Page. It becomes second nature after a few times.

Method 2: Managing Attribution from Third-Party Tools

What if you’re using a scheduling platform and see "Published by [Tool Name]"? This situation is a little more complex because it's a feature of Facebook's API, not a user error.

For years, page admins worried that this label signaled to the Facebook algorithm that the content was automated, potentially leading to lower reach. However, Facebook has repeatedly stated that using third-party tools does not inherently penalize your posts. The algorithm cares about engagement and content quality, not the publishing source.

So, the real question becomes: does this label even matter to your audience? For the most part, the answer is no. Most users scrolling through their feeds won't notice or care about that small, greyed-out text. It’s far more visible and concerning to the page admin than it is to the average follower.

While you generally can't turn this feature off, you can reframe how you think about it and your tools management process.

Focus on Reliability and Function, Not Minor Labels

The "Published by" tag is a minor aesthetic issue. A much bigger problem is when the tool you rely on fails to do its job. Many legacy social media management platforms, built over a decade ago for a simpler social media landscape, are plagued with frustrating issues:

• Unreliable Publishing: You schedule a post, but it never goes live. You get no notification, no error message - it just silently fails, leaving a hole in your content calendar.
• Constant Disconnections: You have to re-authenticate your social accounts every other week because the tool constantly loses its connection, forcing you to stop your workflow and fix a technical issue that shouldn't exist.
• Poor Video Support: They struggle with modern formats like Reels and TikToks. Videos fail to upload, get compressed into a pixelated mess, or lack essential features like custom thumbnails, forcing you back to the native app to post anything important.

Next to these business-critical failures, a small attribution tag is insignificant. The goal shouldn’t be to find a tool that hides a harmless label, but to find one that reliably publishes your content, keeps your accounts connected, and handles the video formats that actually drive engagement today.

Can You Change "Published By" on an Existing Post?

This is a question that comes up often, and the answer, unfortunately, is a clear no. Once a post is live on Facebook, the attribution - whether it’s to a person, an app, or just the Page itself - is locked in. It's part of the post's metadata and cannot be edited after the fact.

If you've already published a post and it has the wrong attribution, your only option is to:

1. Copy the content (text, image, video).
2. Delete the original post from your Page.
3. Re-publish it using the correct method described above (i.e., posting as your Page).

Be aware that deleting the post will also remove any engagement it has already received, such as likes, comments, and shares. For posts that have already gained traction, it's often better to leave them as is and simply correct your workflow for all future posts.

Best Practices for Professional Facebook Page Management

Moving a Page from a personal side project to a professional brand asset is about creating systems and consistency. Controlling post attribution is one part of that. Here are a few best practices to keep your Page's output looking sharp and professional.

• Establish a Clear Workflow: Decide on a definitive process for publishing. Will all content go through a scheduling tool? Will certain high-touch content, like Instagram Stories with interactive stickers or live videos, always be posted natively? Defining this removes ambiguity for you and your team.
• Always Double-Check Your "Posting As" Identity: Before you hit "Post" or "Schedule" on the Facebook platform, make it a habit to glance at the icon indicating who is publishing. This single habit can eliminate nearly all instances of personal attribution errors.
• Choose Your Tools Wisely: Don't settle for tools that add more work to your plate. If you're constantly fighting with failed posts, bugs, and re-connecting accounts, it’s not serving you. A modern tool should feel like an extension of your own capabilities, not another problem to solve. Look for platforms designed for today's media formats, particularly short-form video.
• Focus on Content Over Cosmetics: At the end of the day, your audience is on Facebook for your content, not to inspect a post’s attribution label. A brilliant video with a "Published by" tag will always outperform a mediocre photo with perfect attribution. A small, almost invisible technical detail is far less important than consistently delivering value to your followers.

Final Thoughts

Controlling the "Published by" label on your Facebook Page is quite manageable. It simply comes down to understanding whether you're working directly on Facebook or through a third-party app and then following the right steps to ensure you're posting as your brand. By being mindful of which "hat" you're wearing on the platform, you can maintain a clean, professional appearance on every post.

Frustrations with outdated tools - from failed posts to constant disconnects - are precisely why we built Postbase from the ground up. We believe you shouldn’t have to fight your tools. Your accounts should stay connected, and when you schedule a video, it should publish beautifully every single time. By focusing on rock-solid reliability and a workflow designed for modern video content, we let you get back to creating, instead of troubleshooting.