How to Change Your Name in TikTok Seller Centre

Trying to change your shop name in the TikTok Seller Centre can feel unnecessarily complicated, especially when you compare it to a simple profile name change. If you've been clicking through menus looking for an edit button that doesn't exist, you're not alone. This guide details exactly what's involved in updating your TikTok shop name, why it’s not a simple one-click fix, and the step-by-step process you need to follow to request a change successfully.

First, Let's Clarify: Your Profile Name vs. Your Shop Name

A common point of confusion is the difference between the various "names" associated with your TikTok presence. They aren’t the same, and they aren’t all changed in the same way. Understanding this distinction is the first step in getting your shop branding right.

Your TikTok Profile Name

This is the user-facing name that appears on your main TikTok account profile, above your bio, and next to your comments. It’s what most of your followers know you as. Changing this is easy:

• Go to your TikTok profile.
• Tap "Edit Profile."
• Change your "Name."

You can change this once every 7 days. However, this does not change your store's name. A customer clicking the shopping bag icon on your profile will still see your old shop name during checkout.

Your TikTok Shop Name

This is the official name of your storefront within the TikTok ecosystem. It's the name that appears at the top of your shop tab, on product pages, and throughout the checkout process. This name is meant to be permanent and is legally tied to the identity you used to register as a seller. It’s this name that is difficult to change.

Your Legal Name / Business Name

When you signed up for TikTok Shop, you had to provide verification documents.

• For Individual Sellers: This would be your full legal name as it appears on your government-issued ID (like a driver's license or passport).
• For Corporate Sellers: This would be the official, registered name of your business as it appears on your incorporation documents, LLC filing, or Business Registration Certificate.

Your Shop Name is directly linked to this verified Legal/Business Name. This is the core reason why changing it requires a formal process and not just a quick edit. TikTok needs to maintain a clear, legal link between the merchant selling products and their verified identity for tax, liability, and consumer protection reasons.

Why Would You Need to Change Your TikTok Shop Name?

Businesses evolve, and sometimes the name you started with no longer fits. There are several valid reasons you might be looking to make this change:

• A Full Rebrand: The most common reason. You've updated your business name, logo, and overall brand identity, and your TikTok Shop needs to fall in line with your website and other social media presence.
• Business Pivot: Maybe you launched as "Cindy's Candle Co." but now you primarily sell home decor. A name change to something like "Cindy's Home Essentials" makes more sense and better reflects your product catalog.
• Correcting a Typo: A simple mistake during the initial registration can be frustrating. You might have registered as "Crafty Creation" instead of "Crafty Creations" and want to fix the error.
• Formalizing Your Business: Many sellers start as individuals (sole proprietors) and later register their business as an LLC or Corporation. This often comes with a formal business name that should be reflected on your shop.
• Legal Personal Name Change: If you're an individual seller and have legally changed your name (e.g., through marriage or another legal process), you'll need your shop to reflect your new legal identity.

The Hard Truth: You Cannot Edit Your Shop Name Manually

Here’s the answer you were probably looking for: No, you cannot go into your TikTok Seller Centre settings and type in a new name. The field is grayed out and locked after your initial application is approved.

This is intentional on TikTok's part. It's a security and trust measure designed to prevent bad actors from constantly changing their identity to escape bad reviews, sell fraudulent goods under different names, or evade legal responsibilities. By linking your shop name to verified legal documents, TikTok aims to create a safer marketplace for shoppers.

While this is great for consumer trust, it creates a significant administrative hurdle for legitimate sellers who have valid reasons for a name change. Fortunately, "locked" doesn't mean "impossible." It just means you have to go through the official support channel.

The Step-by-Step Guide to Requesting a Name Change with Support

The only official way to change your registered shop name is by submitting a formal request to the TikTok Seller Support team. This process requires clear communication and the correct documentation. Follow these steps carefully to maximize your chances of a smooth approval.

Step 1: Get Your Documentation Ready

Before you even open a support ticket, gather all the necessary digital documents. The specific documents you need will depend on your reason for the change. Make sure they are high-quality scans or photos where every detail is clear and readable.

For a Corporate/Business Rebrand:

• Updated Business Registration: This is the most important document. It could be your updated Articles of Incorporation, LLC registration, or a "Doing Business As" (DBA) certificate that shows the old name and the new name linked.
• Tax Documents: A tax document like an IRS SS-4 form confirming your new business name and EIN can be powerful supporting evidence.
• Government-Issued ID: The ID of the primary business owner whose name is on the registration documents.

For an Individual Seller (Personal Legal Name Change):

• Updated Government-Issued ID: A new driver's license, passport, or state ID showing your new legal name.
• Supporting Legal Documents: Your official marriage certificate or the court order for your name change.

For Correcting a Typo:

• Original, Correct Documents: A clear scan of the business license or personal ID you used during registration, proving the originally intended name was correct and a typo was made.

Step 2: Navigate to the Seller Centre Help Center

Log in to your TikTok Seller Centre account from a desktop computer for easier navigation. On the main dashboard, look for a "Help Center" link or a "Support" icon, usually in the leftside menu bar or at the bottom of the page. This is your gateway to contacting the support team.

Step 3: Create a New Support Ticket

Once inside the Help Center, look for an option like "Create a New Ticket," "Contact Us," or "Submit a Request." You will be presented with a form where you will be prompted to choose a topic for your inquiry.

Select the most relevant category. Look for headings like:

• Account and Settings
• Shop Profile Management
• Business Information Update

If you can't find a perfect fit, choose the most general account-related option available.

Step 4: Write Your Request (Clearly and Professionally)

This is the most important part. A vague or incomplete request will likely be rejected or endlessly delayed. Be specific, polite, and provide all the information they need upfront.

Use a clear subject line and follow a simple format for the body of your message. You can use this template:

Subject: Request to Update Shop Name - [Your Current Shop Name]

Description:

Hello TikTok Seller Support Team,

I am writing to formally request an update to my TikTok Shop name.

My Current Shop Name is: [Enter Your Current Shop Name Here]
My Seller ID is: [If you can find this in your profile, add it]

The New Requested Shop Name is: [Enter Your New Desired Shop Name]

Reason for Change: [Explain your reason concisely. For example: "I have officially rebranded my business from 'Old Name LLC' to 'New Name LLC' as of (Date)," or "There was a typographical error in my shop name during the initial registration process," or "I have legally changed my personal name."].

I have attached the required supporting documents for your review and verification. These include: [List the documents you are attaching, e.g., "our updated LLC registration certificate and my driver's license."].

Thank you for your time and assistance. I look forward to your response.

Sincerely,
[Your Legal Name]

Step 5: Attach Your Documents and Click Submit

Properly attach all the documents you gathered in Step 1. Double-check that you've attached the correct files before hitting "Submit." Ensure the files meet any size or format requirements (e.g., PDF, JPG, PNG).

Step 6: Be Patient and Follow Up

This isn't an instant process. It can take anywhere from a few business days to several weeks for the support team to review your case and make the change. You should receive an automated email confirmation that your ticket was received.

You can check the status of your ticket in the Help Center. If you haven't received a meaningful response after a week or two, it’s reasonable to reply to the email thread with a polite follow-up, asking if they need any additional information from you.

The Last Resort: Closing Your Account and Starting Over

In some cases, especially if your documentation isn't perfect or the support process stalls, it might be more efficient to close your current seller account and open a brand new one with the correct information from the start.

However, this route has serious consequences and should be considered carefully.

Pros of Starting Fresh:

• Immediate Control: You get the exact name you want from day one.
• Quickest Path: It's almost certainly faster than waiting for a support ticket to be resolved.
• Clean Slate: A fresh start with verified, accurate information.

Cons of Starting Fresh:

• Loss of History: You will lose all your existing sales data, product ratings, and customer reviews. This can destroy the trust you've built.
• Operational Headache: You will need to re-upload all of your product listings, set up shipping again, and re-integrate any other tools.
• Loss of Followers/Affiliates: The TikTok account linked to your old shop must be unlinked. Re-linking it to the new shop can sometimes be problematic, and all your affiliate creator connections will be instantly severed.

Verdict: Starting over is only a viable option for brand-new shops with very few sales or reviews. For any established seller, the loss of your shop's history and social proof is too damaging. The support ticket route is almost always the better choice.

Final Thoughts

Changing your name in the TikTok Seller Centre is more of a legal verification process than a simple settings adjustment. While you cannot edit it directly, you can successfully request a change by preparing the correct legal documentation and submitting a clear, detailed support ticket. Think of it not as editing your profile, but as updating your official business registration with TikTok.

While dealing with administrative tasks like that, you shouldn't have to wrestle with your content strategy too. We originally created Postbase because juggling platforms and scheduling videos felt like a second job. With Postbase, you can plan and schedule all your TikToks, Reels, and Shorts weeks in advance from one beautiful visual calendar, letting you focus on big-picture tasks - like making sure your shop reflects your brand perfectly - instead of constantly switching between apps.