How to Change a LinkedIn Page Name

Need to change your LinkedIn Page name? Whether it's for a rebrand, a name change, a simple correction, or a complete strategic shift, updating it is a straightforward process - but there are a few important rules you need to follow. This guide will walk you through the exact steps, cover LinkedIn's unique restrictions, and provide a complete checklist for a smooth transition that keeps your audience on board.

Before You Change Your Name: What You Need to Know

Changing a LinkedIn Page name seems simple, but getting it wrong can lock you out of making corrections for 30 days or create confusion for your followers. Before you click "save," here’s a quick rundown of the essential rules and requirements to keep in mind.

Who Has Permission to Change a LinkedIn Page Name?

Not everyone with access to your LinkedIn Page can change its name. This capability is reserved for one specific role: Super Admins. If you are a Content Admin or an Analyst, you won't see the option to edit the Page name. It will be grayed out or a non-editable field.

To check your role:

1. Go to your LinkedIn Page.
2. Click on the Admin tools dropdown menu in the top right corner.
3. Select Manage admins.
4. A list will appear showing all administrators and their assigned roles. You must be listed as a "Super admin" to proceed.

If you aren't a Super Admin, you'll need to contact someone on the list who is and ask them to either make the change for you or upgrade your permissions.

LinkedIn's Rules & Restrictions You Can’t Ignore

LinkedIn has a few strict guidelines in place to prevent spam, misrepresentation, and confusion. Understanding these rules is the most important part of the process.

• The 30-Day Limit: You can only change your Page name once every 30 days. This is a hard-and-fast rule, so double-check for typos and make sure your new name is finalized before you save it. One small spelling mistake could force you to wait a full month to correct it.
• Changing the Name vs. Changing the URL: This is a point that trips up many people. Editing your Page name (e.g., "Bolt Industries") does not automatically change your public URL (e.g., linkedin.com/company/bolt-corp). These are two completely separate actions. Having a mismatched name and URL looks unprofessional, so you'll want to update both for brand consistency.
• Follower Count Matters: LinkedIn’s rules on follower counts for automated name changes have evolved. Historically, they prevented self-service name changes for an established page to avoid confusion. Now, if your page doesn't have the option to change the name, especially if it has a large number of followers, it often means you need to contact LinkedIn Support directly to request the change.

How to Change Your LinkedIn Page Name: A Step-by-Step Guide

If you're a Super Admin and your page meets the requirements for a self-service change, the process only takes a few clicks. Here's exactly how to do it.

Step 1: Go to Your Admin View

Log in to your LinkedIn account. On your main feed, navigate to your LinkedIn Page. You can find this by clicking the "Me" icon in the top navigation bar, and under the "Manage" section, you should see a list of your Company Pages. Click on the one you wish to edit to enter its admin view.

Step 2: Access the Editing Tools

In the top right corner of your Page admin view, you'll see a dropdown menu labeled "Admin tools." Click on it and select "Edit Page" from the options that appear.

Step 3: Go to the "Page Info" Section

After clicking "Edit Page," you’ll land on a dashboard with several tabs on the left-hand side. The editing options are usually automatically displayed on the "Page info" tab. If not, click on it.

Step 4: Find the Name Field and Make the Change

The very first field at the top of the "Page info" section will be "Name." This is where your current Page name is displayed. Click into the box, delete the old name, and type in your new one.

Remember: Check your spelling and confirm this is the exact new name you want to use for the next 30 days before moving on.

Step 5: Save Your Changes

Scroll down to the bottom of the page and click the blue "Save changes" button. A confirmation pop-up may appear asking you to confirm the name change. Once you’ve confirmed, the change should take effect immediately across LinkedIn.

What If You Can't Change Your LinkedIn Page Name? How to Troubleshoot

Sometimes, things don't go as planned. If you've run into an issue and can't update your name, it's almost always for one of these reasons.

Problem: The name field is grayed out or the save button doesn't work.

• The Cause: You're not a Super Admin. As mentioned earlier, only Super Admins have the authority to make this change. Content Admins and Analysts cannot edit the Page name.
  The Fix: Check your role under "Manage admins" and contact a Super Admin for help.
• The Cause: You’ve already changed it in the last 30 days. The 30-day lockout is automated and strict.
  The Fix: Unfortunately, there's no way around this. You'll have to wait until the 30-day period is over. This is why getting it right the first time is so important.

Problem: You get an error message or the change isn’t an option.

• The Cause: Your organization is established, you likely have more than just a handful of followers, and are a larger enterprise on an advanced plan. For bigger brands, this often isn't a "self-serve" change. It goes through LinkedIn's process.
  The Fix: You will have to go through LinkedIn Support. Go to the LinkedIn Help center and submit a support ticket. Be prepared to provide details like:
  • A clear explanation for the name change (e.g., rebranding, acquisition, correcting a legal name).
  • The proposed new Page name.
  • A link to your website or a press release reflecting the new name, if available.
  The more evidence you have to support the change, the faster the process will go. It may take a few days for their team to review and approve the request.

Best Practices: Your Post-Name Change Checklist

Simply changing the name is just the first step. To ensure a professional and seamless transition, you need to update all corresponding assets and communicate the change to your audience.

1. Update Your Public URL Immediately

As soon as you've changed your Page name, update your URL (also known as a vanity URL) to match. Go back to Edit Page >, Page info, and you’ll find the "Public URL" field. A consistent name and URL reinforces your brand identity and makes your page easier to find.

Important Note: Changing your URL will break any existing links to your LinkedIn Page. Be prepared to update these links wherever they're posted.

2. Publish an Announcement Post

Don't leave your followers guessing. A name change out of the blue can cause confusion and might even lead people to unfollow your page if they don't recognize it. Post an announcement to explain the change.

Here's a simple template you can adapt:

"Big News! [Old Company Name] is now officially [New Company Name]! Our commitment to [mention your industry/mission] remains stronger than ever. This new name better reflects our vision as we continue to [mention a future goal]. We're excited to start this new chapter with you! #Rebrand #NewName #CompanyNews"

This does three things: it informs your audience, reinforces your value proposition, and generates positive engagement around your rebrand.

3. Audit All Your Brand Assets

Your LinkedIn Page name doesn't live in a vacuum. Scour your digital and physical presence to update your name and link everywhere it appears. Here’s a quick checklist:

• Your website (header, footer, about page, careers page).
• Other social media profiles (bio links on Instagram, X, Facebook, etc.).
• Company email signatures.
• Online directories like Google Business Profile.
• Marketing materials (eBooks, brochures, one-pagers).
• Business cards and any other print materials.

4. Update Your Profile and Cover Photos

If your name change is part of a visual rebrand, now is the time to upload your new logo as your profile picture and a new banner image as your cover photo. Consistent branding helps solidify your new identity in the minds of your audience.

5. Inform Your Team and Employees

Remind your employees to update the company name in their Work Experience section on their personal LinkedIn profiles. The platform usually directs people to the new page automatically, but it's good practice to have them double-check that their profile links correctly to the renamed page.

Final Thoughts

Changing your LinkedIn Page name is much more than a simple admin task - it's an opportunity to signal a new direction for your brand. By following the correct steps and communicating the update clearly with our post-name change checklist, you can make the transition smooth, professional, and positive for your audience.

After settling on your brand identity, keeping all your social platforms aligned is the next major step. Instead of wrestling with clunky, outdated software when we schedule content, we rely on a clean visual calendar. That approach is why we built Postbase, seeing our LinkedIn strategy alongside everything else in one place helps us spot gaps and stay consistent without a spreadsheet in sight.