How to Change Business Name on LinkedIn

Ready to update your company's name on its LinkedIn Page? You’re in the right place. This guide walks you through the entire process, from preparing for the switch to handling the critical steps that come after. We’ll cover the technical how-to's, what to do if you get stuck, and how to manage the transition smoothly for your followers and employees.

First Things First: A Pre-Change Checklist

Changing your business name is a big deal, and a little prep work goes a long way. Before you touch any settings, run through this quick checklist to sidestep common headaches and position your rebrand for success.

1. Solidify Your Go-Forward Brand Name

Does the new name accurately reflect your brand? It seems obvious, but double-check spelling, capitalization, and any legal suffixes like "Inc." or "LLC" that you'll be using. Once you change your name on LinkedIn, you want it to stick. Frequent changes can look unprofessional and confuse followers, plus LinkedIn may flag an account for misleading edits.

2. Check for Name and URL Availability

Before you commit, see if your desired name is even available. Two things to check:

• Page Name: Do a quick search on LinkedIn for other Company Pages with the exact name you want. If another established brand is using it, you may need to add a modifier (like a location or industry descriptor) to differentiate yourself.
• Custom URL: Your handle is just as important as your name. A clean URL (e.g., linkedin.com/company/newbrandname) is far better than one with random numbers tacked on the end. We'll cover changing the URL later, but you should check its availability now. You can't claim a URL that's already in use.

3. Get Your New Brand Assets Ready

Nothing screams "unprepared" like a name change with an old logo. Having your new creative assets ready to go allows you to make the switch feel instant and professional. Prepare these items ahead of time:

• New Logo: Sized correctly for LinkedIn's specifications (400 x 400 pixels is recommended).
• New Cover Image (Banner): Sized to 1128 x 191 pixels, reflecting your new brand messaging and visual identity.
• Updated "About" Section Copy: Tweak your company description to reflect any shifts in your mission, services, or brand story that accompany the new name.

4. Plan Your Announcement Strategy

Don’t just change the name and hope people notice. A rebrand is a perfect opportunity to generate buzz and reconnect with your audience. Plan a series of posts to announce the change.

• Teaser Post (Optional): A few days before, you could post something like, "Big changes are coming soon. Stay tuned this week!"
• The Big Announcement Post: On the day of the change, publish a clear, exciting post explaining the what and why. "Today, [Old Company Name] becomes [New Company Name]! Here's why we're so excited about this next chapter..."
• Follow-Up Posts: Over the next few weeks, reinforce the new name through your regular content. Highlight the new mission, new look, or vision behind the change.

How to Change Your Business Name on LinkedIn: The Step-by-Step Guide

Once your prep work is done, the actual name change is surprisingly straightforward. You need to be a Super or Content admin of your Company Page to make these edits. If you don't have this level of access, you'll need to ask someone who does to complete these steps.

Here’s exactly what to do:

Step 1: Navigate to Your Company Page

Log into LinkedIn and click on your profile picture in the top menu. Under the "Manage" section, select the Company Page you wish to update.

Step 2: Enter Admin View

By default, you might see the page as a regular visitor would. If so, you'll see a button at the top that says "View as admin." Click it to access the page's backend tools.

Step 3: Click the "Edit Page" Button

On the admin view of your page, you’ll see an "Edit Page" button, usually located just below the page's cover image. Click on it. This will open up the administrative editing panel.

Step 4: Go to the "Page info" Tab

In the left-hand navigation menu of the editing panel, you'll see several options like "Buttons," "Overview," and "Lead gen form." Click on the first one, "Page info."

Step 5: Edit the Company Name

At the top of the "Page info" section, the very first field is "Name." This is where your current company name is displayed. Click into this box and type your new, fully vetted company name.

Step 6: Hit "Save changes"

Scroll down to the bottom of the page and click the blue "Save changes" button. Your updates won't take effect until you do. Once you save, LinkedIn will typically update the name immediately. Go back to your page's public view to confirm it looks right.

Pro Tip: Don't forget your LinkedIn URL!

Changing your page's name doesn't automatically change its URL. An outdated URL can confuse visitors and hurt brand consistency more than anything else!

Fortunately, you can update your URL in a similar section of LinkedIn:

1. Stay inside your Admin View of the page settings
2. Go down to the "Public URL" field and replace the existing one
3. Click "Save changes" - voila, your branding is now consistent!

Things to Keep in Mind after You Change Your Page Name

Congrats, the change is live! But your work isn't quite done. A smooth transition requires a few follow-up actions to cement your new identity and keep your network looped in.

1. Launch Your Announcement Campaign

It’s time to press 'publish' on that announcement content you prepared earlier. Post across all your active platforms - not just LinkedIn. Share the story behind your rebrand. People connect with the "why" far more than the "what." This simple step is all it will take to share the good news!

2. Rally Your Team - Get Everyone Onboard!

This is arguably the most powerful - and most often forgotten - step in a LinkedIn rebrand. Your employees are your A team of brand ambassadors. Here’s what you need to tell them to ensure A+ messaging:

• Instruct them to update their 'Experience' section on their personal profiles.
• The name won't update automatically. It becomes a broken link that leads to a "page not found" error! The impact could mean the difference when it comes to sales, networking opportunities, and more.

For example: A marketing manager at Mailchimp suddenly decides they need a career change and now work at Postbase as a brand manager. I need to update my LinkedIn profile with the right URL for my new employer page. With those key details, my audience now understands where I spend most of my time professionally!

3. Audit & Update All Your Digital Property

Now is the time to update your digital presence by updating your marketing collateral so everything is buttoned up from a brand perspective. Take the time to get everything uniform and update your newly-minted LinkedIn details on:

• Your company website (footer, contact page, press kit)
• Other social media profiles (Facebook, X, Instagram, etc.)
• Email signatures for everyone at the company
• Company newsletters and email templates
• Online directory listings (if applicable)

Some of these will need just a quick name change, while others will require an updated logo. You may need to rope in your Creative Services team for assistance.

What If It Doesn’t Work? Troubleshooting Common Issues

Sometimes, things don’t go as planned. If you're running into trouble changing your company name, here are a few common culprits and their solutions.

Issue: The Name Field is Grayed Out and I Can’t Edit It

If you can't type in the "Name" field, it's almost always a permissions issue.

The Fix: Check your admin level. Go to the "Admin tools" dropdown at the top right of your page and select "Manage admins." You'll see a list of all admins and their roles. You must be a Super admin or Content admin to edit page details. If you're a "Curator" or "Analyst," you won't be able to make the change. You'll have to ask a Super admin on your team to either perform the update or upgrade your permissions.

Issue: LinkedIn Says My New Name is "Already Taken"

You tried saving your new name, but you received an error message because another page already has it.

The Fix: You can’t claim a name that's already in use. The solution is to differentiate it slightly without compromising your brand. Consider adding:

• A Suffix: "NewBrand Inc." or "NewBrand HQ"
• A Location: "NewBrand California" or "NewBrand Global"
• An Industry: "NewBrand Tech" or "NewBrand Solutions"

Choose an addition that feels natural and helps clarify what your business does or where it's located.

Issue: LinkedIn Gives Me a Generic Warning Message

Sometimes, LinkedIn displays vague error messages. This can happen if the name contains special characters, unsupported symbols, or is too long. LinkedIn's name format generally prefers simple, clean text.

The Fix: Simplify the name. Remove any special characters (&,, @, ™) and try again. Also ensure your name isn't misleading or in violation of LinkedIn's Pages Terms of Use. Lastly, a simple "log out and log back in" can sometimes clear up temporary glitches.

Rebranding takes courage, but handling the logistics on platforms like LinkedIn doesn't have to be a headache. Just follow these steps, be methodical, and you'll have your new identity up and running in no time.

Final Thoughts

Changing your company's name on LinkedIn is more than just an admin task - it's a key part of your brand's evolution. By preparing ahead of time, following the steps carefully, and managing the post-launch communications, you can make the transition a seamless and exciting event for your brand and your audience.

At Postbase, we understand that announcing a rebrand requires consistency and perfect timing across every social channel. We designed our visual calendar so you can plan, schedule, and see your entire campaign at a glance. It helps you coordinate your reveal across LinkedIn, Instagram, TikTok, and more, ensuring your new brand identity launches smoothly everywhere at once - without the usual chaos.