How to Change a Link on a Facebook Business Page

Your Facebook Page is your digital storefront, and the website link in your bio is one of the most powerful tools you have to direct traffic. Whether you're launching a product, promoting new content, or just making sure your information is current, knowing how to change that link is fundamental. This guide walks you through exactly how to update your primary website link, where else you can place strategic links, and the best practices for using them to achieve your business goals.

Why the Link on Your Facebook Page is So Important

It's easy to set your website link once and forget it, but treating it as a static piece of information is a missed opportunity. Your main page link acts as a primary call-to-action (CTA), guiding your audience to the next step in their journey with your brand. Think of it as a signpost telling your followers exactly where to go next.

A well-placed and relevant link can:

• Drive Direct Traffic: The most obvious benefit is sending interested users straight to where you want them to be - your online store, a new blog post, a service page, or a lead magnet signup.
• Support Marketing Campaigns: Launching a holiday sale? Running a contest? A temporary link change can funnel all your Page's ambient traffic directly into your campaign, boosting participation and ROI.
• Improve the Customer Experience: A broken or outdated link is a dead end. It creates friction and frustration, potentially costing you a sale or a subscriber. An accurate, working link provides a seamless experience.
• Build Credibility: A well-maintained page with up-to-date information signals that your business is active, professional, and trustworthy. Small details like a current website link contribute to this overall impression.

Essentially, that little URL is a strategic asset. By actively managing it, you take control of your traffic and better align your Facebook presence with your current business objectives.

How to Update Your Website Link on Desktop: a Step-by-Step Guide

Facebook sometimes changes its layout, but the core process for updating your contact information remains fairly consistent. Here's how to change your website link using a desktop browser on the modern "New Pages Experience."

Step 1: Access Your Facebook Business Page

Log in to your Facebook account and navigate to your business Page. Make sure you are interacting as your Page and not your personal profile. You can usually switch profiles by clicking your profile picture in the top-right corner.

Step 2: Find Your Page Settings

Once you're on your Page's main feed, look for the "About" tab in the navigation menu under your page name.

Step 3: Locate the Contact and Basic Info Section

Clicking "About" will take you to a new screen. On the left side, select "Contact and Basic Info." This is where Facebook stores your address, phone number, email, and - most importantly - your website URLs.

Step 4: Edit Your Website Link

Under the "Websites and Social Links" heading, you will see your current website address listed. To the right, click the pencil icon to edit this field. An edit window will pop up.

Step 5: Enter Your New URL and Save

In the text box, delete the old link and type or paste your new URL. Be sure to include the full address (e.g., https://www.yourwebsite.com) for it to work correctly. Facebook allows you to add multiple websites if you wish. Once you're done, click the blue "Save" button.

Step 6: Test Your New Link

Navigate back to your Page's main profile and find the "About" section in the intro box. Your new link should be visible there. Click on it to make sure it opens the correct page in a new tab and doesn't lead to an error. This simple check prevents you from sending valuable traffic to a broken URL.

Updating Your Page Link on the Go: Mobile Instructions (Facebook App)

Many business owners and social media managers run their pages entirely from their phones. The process is just as simple on the Facebook mobile app.

1. Go to Your Page: Open the Facebook app and tap the menu icon (three horizontal lines). Select your Page to switch to it.

2. Access the "About" Section: On your Page's main profile, swipe through the tabs under the header (e.g., Posts, Photos) and tap on "About."

3. Edit Contact Info: In the "About" screen, scroll down until you see "Contact Info." Tap the "Edit" button next to this section's title.

4. Change the URL: You'll see a field for "Websites." Tap on your existing link, delete it, and enter the new one. You can also tap "+ Add Website" to include another link.

5. Save Your Changes: Scroll to the bottom and tap "Save." Just as with the desktop version, be sure to go back to your profile and tap the link to confirm it works as expected.

Beyond the "About" Section: Other Places to Use Links on Your Page

While the main website link is crucial, it's not the only place on your Facebook Page where you can direct traffic. Leveraging these other options can significantly increase your clicks and conversions.

The Page's Call-to-Action (CTA) Button

This is arguably the most valuable link real estate on your page. The large, prominent button directly below your cover photo is designed to capture attention and encourage action. You can customize this button to link to any destination you choose.

How to change it:

1. On your Page, click the blue CTA button (it might say "Learn More," "Shop Now," etc.).
2. A dropdown menu will appear. Select "Edit button."
3. Facebook will ask you to choose a button type (e.g., "Book Now," "Sign Up," "Watch Video," "Shop on website").
4. After selecting the button type, it will prompt you for a destination URL. Paste your link here.
5. Click "Save."

This button is perfect for your highest-priority objective, whether it's booking appointments, gathering email sign-ups, or driving sales on a featured product.

Individual Facebook Posts

The most dynamic way to share links is within your daily posts. When you paste a URL into a new post, Facebook automatically generates a "link preview," a clickable card with a headline, description, and image pulled from the destination website.

Use link posts to share:

• Your latest blog articles or case studies.
• Specific product or category pages.
• Event registration pages.
• Press mentions or company news.

Pinned Posts

Have one post that's more important than the rest? Pin it! A pinned post stays at the very top of your Page's feed, making it the first thing visitors see. This is an excellent way to give long-term visibility to an important announcement, a running promotion, or a major piece of content that contains a link.

To pin a post, simply click the three dots (...) in the top-right corner of the post and select "Pin to top of page."

Strategic Link Management: Best Practices for Your Facebook Page

Now that you know how to change your links, let's talk about when and why. A proactive link strategy can turn your Facebook Page into a finely tuned marketing engine.

Consider changing your main website and CTA links to support:

• A New Product Launch: For the week of launch, point all traffic directly to the new product page instead of your general homepage.
• A Limited-Time Promotion: Drive users to a dedicated landing page for your sale. Remember to change it back when the promotion ends!
• An Upcoming Event or Webinar: Funnel visitors to the registration page to maximize sign-ups.
• Your Most Important Content: If you've just published a pillar blog post or viral video, feature it in your main link to capitalize on the buzz.

Using a "Link in Bio" Service

You may want to promote more than one thing at a time. This is where "link in bio" tools like Linktree, Beacons, or a self-hosted landing page come in. These services allow you to create a simple mobile landing page that houses multiple links under a single URL. You can then use this one URL as the main website link on your Facebook Page, effectively giving your audience a menu of options to choose from.

Pro: Lets you promote your blog, shop, and newsletter all at once.
Con: Adds an extra click for the user, which can sometimes reduce conversion rates.

Troubleshooting Common Link Problems on Facebook

Occasionally, you might run into issues. Here's how to solve the most common problems.

Problem: The link won't save.
Solution: First, double-check that you've pasted the full, correct URL, including the https:// prefix. If it's still not saving, there might be a temporary Facebook glitch. Try again in a few minutes or switch from desktop to mobile (or vice-versa). Lastly, ensure you have Admin or Editor level permissions for the Page.

Problem: The link preview looks wrong or shows an old image.
Solution: This issue isn't with Facebook, but with the link's destination website. Facebook pulls the preview image, title, and description from the website's Open Graph (OG) meta tags. If this information is missing or incorrect, the preview will be, too. To fix this, you can use the official Facebook Sharing Debugger. Paste your link into the tool, and click "Debug." This will show you exactly what information Facebook sees and often prompts Facebook to refresh its cached version, pulling in the updated content.

Final Thoughts

Updating the link on your Facebook Business Page is a simple tactic with significant strategic weight. By managing the links in your "About" section, CTA button, and individual posts, you can create clear pathways that guide your audience toward your most important business goals. Making this a regular part of your social media management routine helps you stay agile and responsive in your marketing efforts.

Keeping track of your campaign links across Facebook, Instagram, TikTok, and other platforms can easily become a headache. It's too easy to forget to change a bio link back after a promotion ends, leaving a bad experience for your next visitor. We designed the visual content calendar in Postbase to solve this by letting you plan your entire content strategy in one place. By mapping out what you're posting and when, you create a system that reminds you which links need to be live at a given time, ensuring your audience is always directed to the right place.