How to Add a Website to a Facebook Page

Connecting your website to your Facebook Page is one of the easiest and most powerful things you can do to turn social media browsers into engaged visitors. This simple step acts as a digital bridge, guiding your followers from the casual world of social scrolling directly to your brand’s home base. This guide will walk you through exactly how to add your website to your Facebook Page and share some smart strategies to make that link work even harder for you.

Why Adding a Website to Your Facebook Page Matters (More Than You Think)

You might think of it as just a small detail in your "About" section, but that little URL is a heavyweight when it comes to your digital marketing efforts. It’s not just about filling in another blank on your profile, it's a strategic move that benefits a brand of any size.

Here’s why it’s so important:

• It Drives Quality Traffic: This is the most obvious benefit. A person who clicks your website link from your Facebook Page is already interested in what you do. They’re taking an extra step to learn more, making them a higher-quality lead than someone who just stumbles upon your site through a search engine. This traffic is essential for growing your email list, generating sales, or boosting readership.
• It Boosts Credibility and Professionalism: A completed Facebook profile with a professional website link instantly builds trust. It signals that you are a legitimate business or a serious creator. A missing link can make your page look incomplete or even a bit sketchy, causing potential followers or customers to hesitate.
• It Serves as a Central Hub: Social media platforms are rented space. Your website is the property you own. By directing your Facebook audience to your site, you guide them to your central hub where you control the narrative, user experience, and call to action. It’s where they can browse all your products, read your in-depth blog posts, and fully immerse themselves in your brand.
• It Simplifies the Customer Journey: Don’t make people search for you. If someone sees a product they like on your Page, they shouldn't have to open a new tab and Google your brand name. Placing the link directly in your profile, in posts, and on your CTA button removes friction and makes it incredibly easy for them to take the next step, whether that's to buy now, book an appointment, or sign up for a newsletter.

A Step-by-Step Guide to Adding Your Website to a Facebook Page

Facebook occasionally updates its layout, but the core steps to add your website have remained largely the same. These instructions are based on the latest desktop version of Facebook, which is the easiest platform for making page edits. Ready? Let’s get it done.

Step 1: Navigate to Your Facebook Page

First things first, make sure you are an Admin or Editor of the page you want to update. You won’t be able to make these changes with any other role.

Log in to your personal Facebook profile. On the left-hand navigation menu or from your main shortcuts, click on the name of your Page to go to its main view, as if you were a visitor.

Step 2: Go to Your "About" Section

Look for the menu tabs directly underneath your Page's cover photo. You should see options like "Posts," "About," "Mentions," etc. Click on the "About" tab. This is where all your page information is stored and managed.

Step 3: Find the Contact and Basic Information Area

Once you’re in the "About" section, you’ll see several sub-categories on the left. Click on "Contact and basic info." This is the screen where you can add your address (for local businesses), phone number, email address, and most importantly, your website.

Step 4: Add or Edit Your Website URL

Under the "Websites and social links" header, you’ll see a field for "Websites." If it's empty, you'll simply see an option to "Add a website." If there's already a link there, hover your mouse over it until a pencil icon (Edit) appears.

Click the icon or the add link. A text box will appear. Type or paste the full URL of your website here. Make sure you include the entire address, such as https://www.yourwebsite.com. Using the full "https" prefix ensures it becomes a clickable hyperlink.

You can add more than one website link if you need to, but your primary website should always be the first one listed.

Step 5: Save Your Changes

This is the most critical step! After entering your URL, click the blue "Save" button. Facebook will process the update, and your website link will now be live in your "About" section. Take a moment to test it - click the link to make certain it directs to the correct page.

3 More Places to Add Your Website Link on Facebook for Maximum Impact

Just adding your website to the "About" section is a great start, but it’s a passive move. To truly leverage Facebook to drive traffic, you need to be proactive. Here are three powerful ways to put your website front and center.

1. Customize Your Call-to-Action (CTA) Button

The prominent button located just below your cover photo is arguably the most valuable piece of real estate on your entire Facebook Page. By default, it might say "Send Message" or be blank. You can customize this to send users directly to your website.

How to Set It Up:

• Click the CTA button (it may say a variety of things like "Edit Send message"). A pop-up menu will appear with the option to "Edit button."
• Choose a button that best suits your goal. Options like "Learn More," "Shop Now," "Sign Up," "Watch Video," or "Contact Us" are all excellent choices.
• When prompted, paste the specific website URL you want users to visit. For "Shop Now," link directly to your main shop page. For "Sign Up," link to your newsletter landing page.
• Click "Save." Now, every visitor to your page will see a clear, direct call to action sending them straight to your site. This is a game-changer.

2. Pin a High-Value Post

Your Facebook feed moves fast, and even your best posts can get buried in a matter of hours. Pinning a post anchors it to the very top of your page timeline, making it the first thing visitors see after your cover photo.

Create a beautiful post that features a high-value piece of your website's content - your top-rated product, a lead magnet (like a free guide), an introductory video, or your most popular blog post. Write compelling copy explaining the value, and of course, include the link to your website. After you publish the post, click the three dots (...) in the top-right corner of the post and select "Pin to top of page." This pinned post acts as a permanent, dynamic ad for your website.

3. Weave Links into Your Content Naturally

This isn’t a one-and-done setup, it's an ongoing strategy. The most organic way to drive website traffic is by consistently creating Facebook content that points back to your website. But don't just spam links.

Ideas for Link-Centric Content:

• Share Blog Posts: Write a short, interesting snippet or ask a thought-provoking question related to your latest blog post, then end with "Read the full story here:" followed by the link. Use a great image to catch attention.
• Highlight Products or Services: Share a professional photo or a short video of a product in action. Tell a story about it, share a customer testimonial, and link directly to the product page.
• Promote Events or Webinars: Announce your upcoming event on Facebook and link to the registration page on your website.
• Post Company News: Got a big announcement? Post a teaser on Facebook and direct followers to the full press release or announcement page on your site.

Final Thoughts

Adding your website to your Facebook Page is a foundational step in integrating your social media presence with your core business goals. It's a quick task that offers long-term benefits, creating a clear pathway for your followers to connect more deeply with your brand, products, and story. Make sure your link is in place, your CTA button is optimized, and you regularly share your valuable site content.

Once your website is linked, the real work begins: consistently planning and posting content that draws your audience in and convinces them to click. At Postbase, we designed our platform to make this process as simple as possible. We created a visual calendar that helps you plan your content strategy weeks ahead, spotting any gaps at a glance. You can schedule posts - including links, images, and videos - across all your social channels at once, saving hours you’d otherwise spend logging in and out of different apps. This gives you back valuable time to create content that genuinely connects with your audience, confident that your posts will be published reliably and on schedule with Postbase.