How to Change Facebook Page Type

Your Facebook Page type feels like a final decision made when you first set it up, but it really isn't. As your brand evolves, your services pivot, or you simply get a better understanding of your audience, that original category might no longer fit. This article is your straightforward guide to changing your Facebook Page type and choosing the right one for your brand today.

Why Your Facebook Page Category Matters More Than You Think

Changing your Facebook Page category isn't just about updating a line of text on your "About" section - it's a strategic move. Your Page category, or type, tells Facebook's algorithm and your potential followers exactly who you are and what you do. Choosing the correct one can have a surprisingly big impact on your brand's presence.

Here’s what a well-chosen category really does for you:

• Improves Discoverability: When users search on Facebook for "restaurants near me" or "local graphic designer," an accurately categorized Page has a much higher chance of showing up. It’s a foundational piece of local SEO on the platform.
• Unlocks Relevant Features: Certain Page categories unlock unique features tailored to that business type. For example, a Page categorized as a "Restaurant" can display a menu, hours, and take reservations. A "Venue" can show a list of upcoming events. Public figures get features designed to connect with followers, while movie theaters can display showtimes.
• Sets Visitor Expectations: Your category is often the first thing a new visitor sees. The right one instantly communicates your purpose. A user landing on a "Digital Creator" page expects creative content, while someone visiting a "Local Service" page is likely looking for contact information, reviews, and service details. This clarity helps attract the right audience and reduces bounce rates from confused visitors.
• Provides Actionable Buttons: The call-to-action (CTA) buttons available for your Page often depend on your category. A retail brand might focus on a "Shop Now" button, while a consultant would benefit more from "Book Now" or "Contact Us." Aligning your Page type with your business goals makes your primary CTA more effective.

When Should You Consider a Change?

Making a switch is a good idea if your business has:

• Pivoted its core offering: You started as a "Consulting Agency" but now primarily sell a software product. Switching to "Product/Service" or even "Software Company" makes more sense.
• Become more specific: Your initial "Health & Wellness Website" has grown into a well-known yoga studio. Changing your category to "Yoga Studio" is far more descriptive and will attract a more targeted local audience.
• Expanded its reach: A personal "Blogger" page for a food critic might evolve into a "Restaurant" page as they open their own physical location.
• Realized a better fit exists: You might have initially picked "Business Service" because it seemed generic and safe, but now you realize "Marketing Agency" is a much more accurate and discoverable term for what you do.

Think of your Page category as its job title. A vague title causes confusion, but a clear, accurate one tells everyone exactly what to expect from you.

How to Change Your Facebook Page Type: A Step-by-Step Guide

The good news is that updating your Page's category is a quick process. Facebook has streamlined this over the years, and you can get it done in just a few minutes from either your desktop computer or mobile device. Remember, you must be an Admin of the Page to make these changes.

Changing Your Page Type on a Desktop

Following these steps on a desktop web browser is often the easiest way to see all the available options clearly.

1. Log in to Facebook and navigate to the Page you want to update. Make sure you are interacting as your Page, not your personal profile.
2. On the left-hand menu of your Page, click on "About".
3. Under the "General" section, you will see your current category listed. Hover your mouse over it and click the pencil icon that appears, or simply click "Edit" next to the "Category" field.
4. A box will pop up where you can start typing a new category. As you type, Facebook will suggest options. For example, if you type "Marketing," you might see "Marketing Agency," "Internet Marketing Service," and "Advertising Agency."
5. Select the most accurate category from the list. You can add up to three categories. Your first one will be considered your primary category and will be the most prominent on your Page.
6. Once you've selected your new category (or categories), click the blue "Save" button.

The change should be immediate. Refresh your Page, and you'll see the new category displayed in your "About" section.

Changing Your Page Type on the Mobile App

You can also easily make this update on the go using the Facebook or Business Suite app.

1. Open the Facebook app and navigate to your Page's profile.
2. Near the top, just below your Page's name and profile picture, you'll see summary information. Tap "See your About info" or scroll down and find the "About" section and tap "See all."
3. Find the "Category" section. Tap the "Edit" button (or the little pencil icon) next to it.
4. This will open a screen where you can remove existing categories by tapping the 'X' next to them and add new ones by typing in the search box.
5. Select up to three categories that best describe your business.
6. Tap "Save" at the bottom of the screen.

How to Choose the Right Category for Your Business

Simply knowing how to change your Page type is only half the battle. Choosing the right one is where the real value lies. With thousands of options, it can feel a bit overwhelming. Here’s a simple framework to help you decide.

Think Like Your Audience

Don't get bogged down by internal jargon. How would your ideal customer or client describe what you do? If you’re a personal stylist, would they search for "Fashion Designer" or "Personal Shopper"? Think about the search terms they’d actually use on Facebook or Google. The closer you can get to their language, the better your chances are of being discovered.

Be Specific, Not General

Vague categories are a missed opportunity. Instead of settling for a broad term, drill down to find a more precise fit. This alone can significantly improve an inbound lead’s quality.

• Instead of "Business," use "Marketing Agency" or "Real Estate Agency."
• Instead of "Food & Beverage," use "Restaurant," "Coffee Shop," or "Winery/Vineyard."
• Instead of "Local Service," use "Plumber," "Electrician," or "House Painting."

Specificity helps Facebook connect you with a more relevant audience actively searching for what you offer.

Leverage Your Three Categories

Since you can have up to three categories, use them to paint a full picture of your brand. Your first choice should be your primary function, with the other two acting as supporting descriptors.

Example Scenarios:

• A local cafe that also sells art from local artists and hosts live music could use:
  1. Restaurant (or Coffee Shop as primary)
  2. Art Gallery
  3. Live Music Venue
• A marketing consultant who specializes in websites for therapists could use:
  1. Internet Marketing Service (primary)
  2. Web Designer
  3. Business Consultant

Research Your Competitors

One of the quickest ways to find effective category options is to study competitors or similar brands you admire. Visit their Facebook Pages and see what categories they're using in their "About" section. This isn't about blindly copying them, it's about research. You might discover hyper-specific categories you didn't even know existed that are a perfect fit for you, too.

Troubleshooting Common Issues

Sometimes, technology just doesn't cooperate. If you’re running into issues while trying to change your Page's category, here are a few common problems and their solutions.

"I Don't See the Option to Edit."

This is almost always a permissions issue. Only users with an Admin or Editor role on a Page can change key details like the category. If you have a different role (like Moderator or Advertiser), you won't have the necessary access. Check your Page Roles in settings to confirm your status or ask an Admin on your team for help.

"The 'Save' Button is Greyed Out or Not Working."

This is often a small browser or app glitch. Try these steps:

• Refresh the page: A simple refresh can solve many short-term issues.
• Clear your browser cache: Tucked-away data can sometimes cause conflicts.
• Try a different browser or device: If it's not working on Chrome, try Safari. If it's failing on your desktop, try making the change from the mobile app.
• Re-select your category: Sometimes deleting your existing category, saving, and then re-adding the desired new ones can reset the system.

"The Category I Want Isn't an Option."

Facebook has a predefined list of categories, so you can't create your own custom one. If your exact niche isn’t available, your goal is to get as close as possible. For instance, if you run a "podcast editing service" and that category doesn't exist, options like "Media/News Company," "Producer," or "Product/Service" would be the next best choices.

Final Thoughts

Updating your Facebook Page type is a small edit that makes a big difference. It refines how your brand is perceived, improves your discoverability in searches, and ensures potential customers instantly understand the value you offer. Taking a few minutes to get this small detail right is a simple and effective way to optimize your presence.

Once your page is accurately categorized, maintaining a strong, engaging presence is the next step to growth. Keeping an active content calendar across multiple social platforms used to feel like a real juggle for our team. We now use Postbase to manage everything in one place. Its visual planner helps us see our entire content strategy at a glance, and we can schedule posts across all our channels reliably, freeing us up to focus on creating great content instead of wrangling different apps.