How to Change Your Amazon Influencer Storefront URL

Your Amazon Influencer storefront link is one of the most important pieces of digital real estate you own, but that default URL is often long, clunky, and forgettable. Switching it to a custom, branded URL isn't just a vanity metric, it’s a smart move for building your brand and making it easier for your audience to find and shop your recommendations. This guide will walk you through exactly how to change your storefront URL, the crucial rules you need to follow, and what practical steps to take afterward to make the most of the update.

Why Your Amazon Influencer Storefront URL Matters

You might think a URL is just a string of characters, but for a content creator, it's so much more. Your storefront URL is a direct extension of your brand identity. A clean, custom URL signals professionalism and makes your entire operation look more polished. When you tell your followers on an Instagram Story or in a TikTok video to "check the link in my bio," you want that link to look as trustworthy and intentional as the rest of your content.

Think about the difference between these two links:

• amazon.com/shop/influencer-8a6h5g4h2j1b
• amazon.com/shop/YourBrandName

The first one looks like a randomly generated affiliate link, which can sometimes make users skeptical. The second one, however, is instantly recognizable, memorable, and an authoritative part of your brand ecosystem. It's easier for your audience to remember and type directly into their browser, reducing friction and giving you another path to conversions beyond a direct click. It seamlessly connects your personal brand with the Amazon platform, creating a cohesive experience for your community.

The Golden Rule: You Can Only Change Your URL Once

Before you get started, there's one incredibly important rule you must understand: You get one shot to change your Amazon Influencer storefront URL. This is not a setting you can tweak and test repeatedly. Once you set your new custom vanity URL, it is locked in for good. Amazon makes this very clear during the process, and there is no way to appeal for a second change later on.

This permanence is exactly why you need to be thoughtful and strategic about your choice. Plan it out, double-check your spelling, and make sure the name you choose is one you’ll be happy with for the long haul. Treating this as a permanent decision will save you from future regret.

Checklist: Rules for Your New Storefront URL

Amazon has a few guidelines your new handle must follow. Before you start brainstorming, be sure your ideal URL meets these requirements:

• Character Length: Your vanity URL must be between 3 and 30 characters long. This gives you plenty of room to work with, but remember that shorter is almost always better for memorability.
• Allowed Characters: You can only use letters (a-z) and numbers (0-9). No special characters, symbols, hyphens, or underscores are allowed. Keep it clean and simple.
• No "Amazon" allowed: You cannot include the word "Amazon" or any of its variations (like "AMZN") in your URL. This is to avoid brand confusion and any implication that you are an official representative.
• No Trademark Infringement: You cannot use a brand name or trademark that you do not own. Sticking to your own brand name or a unique handle is the safest path.
• Keep It Professional: Your URL must not contain any profane, obscene, or offensive language.

A Step-by-Step Guide to Changing Your Storefront URL

Ready to make the switch? The process itself is surprisingly straightforward. Just follow these steps carefully.

Step 1: Go to Your Influencer Storefront

First, log into the Amazon account associated with your influencer program. Then, navigate directly to your storefront page. You can find this link in your Associates Central dashboard or by simply typing your current URL into your browser.

Step 2: Find the "Edit your Storefront" Button

Once you’re on your storefront page and logged in, look for an editing option near the top of the page. Typically, this will be in your header section. You should see a button or link with text like "Edit your Storefront" or something similar that indicates you can make changes to the page. It's often located near your profile name and bio.

Step 3: Click the Pencil Icon to Edit Your URL

After clicking "Edit your Storefront," you'll enter editing mode. Look at your header photo and profile picture. To the right of your name, you should see your current social media handle and your existing storefront URL. Next to the URL, there will be a small pencil icon. This is what you need to click to change the URL.

Step 4: Enter Your New URL and Confirm

A pop-up window will appear, asking you to enter your new vanity URL. This is the moment of truth. Type in your desired handle carefully. The system will automatically check if the name is available.

If your first choice is taken, you’ll need to try a different variation. This is why it’s a good idea to come prepared with a few alternatives.

Once you’ve found an available URL that you're happy with, a confirmation box will appear. It will once again remind you that this change is permanent. Take one final look to proofread your new URL. If you’re sure, click the "Confirm" button.

And that’s it! Your Amazon Influencer storefront URL is now updated.

Now for the Important Part: What to Do After Changing Your URL

You’ve successfully claimed your new, branded URL. But the work doesn't stop there. Now, you need to go on an "update tour" to replace your old link everywhere you've previously shared it. A broken link leads to a dead end for potential commissions, so this step is absolutely vital for your business. Create a checklist and work your way through it.

Your Immediate Update Checklist:

• Link-in-Bio Tools: Head straight to your Linktree, Beacons, Koji, or whatever link-in-bio service you use. Your Amazon storefront is likely your most important link, so update it here first.
• Social Media Bios: Go to the profile settings for Instagram, TikTok, Facebook, X (Twitter), Pinterest, and any other platform where you have a presence. Swap out the old link in your bio with the shiny new one.
• Old Content on Social Platforms: This one is a bit more work, but it’s worth it. Think about your most popular and visible content.
  • YouTube: The video description is prime real estate. Audit your top-performing videos and any that specifically mention or point to your Amazon store. You can use YouTube Studio's search function to find mentions of your old link and perform a bulk update.
  • Blog Posts: If you have a blog, do a search for your old URL and use a "find and replace" function to update all instances. Pay special attention to "Shop My Favorites" pages or sidebar widgets.
  • Pinterest: Check any pins, especially your most popular ones, that might link directly to your storefront.
  • Facebook Groups &, Pages: Check any pinned posts or "About" sections where your link might be listed.
• Email Marketing: Don't forget your email signature and any automated welcome sequences you have for your newsletter. These are places where links can live on for months or years.
• Digital Products &, Resources: If you've created any guides, eBooks, or PDF resources for your audience, make sure to update any links within those documents and re-upload the files.

Announce the Change to Your Audience

Don't just update the link silently. Use this as a content opportunity! Announce the new, easier way for your followers to access your recommendations. You could create a simple Instagram Story or Reel about it.

Example script: "Quick update fam! I finally snagged a custom Amazon storefront link to make it super easy for you to find all my favorite things. From now on, you can just go to amazon.com/shop/YourBrandName to see everything in one place. It's updated in my bio, too!"

This does two things: it informs your audience of the new link and actively encourages them to visit, driving fresh traffic to your storefront.

Final Thoughts

Changing your Amazon Influencer storefront URL is a high-impact, one-time task that instantly adds professionalism and brand cohesion to your online presence. By carefully choosing a memorable URL and diligently updating it across all your platforms, you create a smoother, more trustworthy shopping experience for your audience.

After getting your links updated perfectly across all your social channels, the next real challenge is keeping up with the never-ending demand for fresh content. We built Postbase because we knew how exhausting it was to juggle multiple platforms, especially when your strategy relies on short-form video. It helps you schedule your content across all your accounts from one place, manage all your comments and DMs in a single inbox, and see which posts are actually performing, all from a clean, modern dashboard designed for creators like you.