How to Link Amazon Products on Instagram

Sharing your favorite Amazon finds with your Instagram audience is a brilliant way to build your brand and earn an income, but figuring out where to actually put the link can feel like a puzzle. From the coveted link in bio space to shoppable Stories, there are several ways to direct your followers to the products they love. This guide will walk you through every method, step-by-step, so you can start sharing and earning without the headache.

First Things First: Getting Your Amazon Affiliate Link

Before you can share a link, you need to have a special one that tracks back to you. This is done through the Amazon Associates Program, which is Amazon's official affiliate marketing program. It's free to join, and once you're approved, you get a small commission on qualifying purchases made through your unique links.

Signing up is the easy part. Just head over to the Amazon Associates homepage and follow the prompts. Once you're in, the best way to grab links is by using a tool they call the SiteStripe.

How to Use the Amazon SiteStripe

The SiteStripe is a gray toolbar that appears at the very top of your Amazon browser window whenever you're logged into your Associates account. It follows you around the site, making it incredibly simple to generate a link for any product page you visit.

• Find a Product: Navigate to any product page on Amazon that you want to share.
• Click "Get Link": On the top left of the SiteStripe, you’ll see "Get Link." Click on the "Text" option.
• Grab Your Link: A small window will pop up with a shortened URL (it will look something like amzn.to/...). This is your unique affiliate link. You can use the short link or the full link, both work the same way.
• Copy and Paste: Copy that link and get ready to place it on Instagram.

Method 1: The Classic "Link in Bio"

This is the most common and straightforward way to share your Amazon links. Your Instagram bio is one of the few places on your profile where you can place a clickable link permanently. The phrase "link in bio" has become a universal call to action for a reason - it's simple and reliable.

Pros:

• It’s always there, visible to anyone who visits your profile.
• It’s easy for followers to find.

Cons:

• You only get one link spot.
• If you’re sharing different products often, you’ll have to constantly update it, which is a major hassle.

Using a "Link-in-Bio" Service Page

To get around the "one link" limitation, most creators use a link-in-bio service. These services let you create a simple, mobile-friendly landing page where you can host multiple links. Instead of linking to a single Amazon product in your bio, you link to this landing page. Here, you can list all your favorite Amazon finds, your storefront, blog posts, and more.

This setup allows you to say "Shop my Amazon picks in my bio!" and direct people to a clean, organized list rather than forcing them to hunt for one specific product you mentioned three days ago.

Method 2: The Instagram Story Link Sticker

Instagram Stories are a powerhouse for direct engagement, and thanks to the "Link Sticker" feature, they're also perfect for sharing affiliate products. A few years ago, you needed 10,000 followers to get a "Swipe Up" link in your stories. Thankfully, Instagram has made this feature available to everyone, regardless of follower count.

How to Add an Amazon Link to Your Story

1. Create a new Instagram Story by taking a photo, recording a video, or uploading one from your camera roll. Showing the product in action works best!
2. Tap the sticker icon (the smiley face in a square) at the top of the screen.
3. In the sticker tray, find and tap the blue "LINK" sticker.
4. Paste your Amazon affiliate link into the URL field.
5. You can also customize the sticker text to something more compelling than the URL, like "Tap to shop!" or "Get it here."
6. Position the sticker wherever you want on your Story and share it with your followers.

This is easily the most seamless way to drive immediate traffic. Viewers can go from watching you unbox a new kitchen gadget to adding it to their Amazon cart with a single tap. Be sure to use text or a verbal call-to-action that clearly tells people to tap the link.

Method 3: Create An Amazon Storefront

Instead of sharing individual product links, which can be messy to manage, you can curate all your recommendations in one place: your personal Amazon Storefront. A storefront is a custom page on Amazon featuring only the products you've chosen to promote. You can organize your picks into different categories or "Idea Lists" like “My Go-To Skincare," "College Dorm Essentials," or "Favorite Hiking Gear."

Once your storefront is set up, you get one dedicated URL for it. This is the perfect link to place in your Instagram bio. It’s a clean, professional, and endlessly useful resource for your audience.

Why an Amazon Storefront Works So Well:

• Central Location: All your recommendations live in one organized hub.
• Long-Term Value: Your storefront is an evergreen asset. You can direct people there from your posts, Stories, and Reels.
• Builds Authority: A well-curated storefront presents you as a trusted source for recommendations in your niche.

Method 4: Manually Responding in DMs

Sometimes, the easiest way is the most direct. You can simply invite followers to message you for a link. Phrases like "DM me for the link!" or "Send me a message if you want to know where this is from" can work surprisingly well, especially for creators with smaller, highly engaged communities.

Here’s how to make it work:

• In your post caption or Story, let your audience know you have the link ready for them in your DMs.
• When someone messages you, send them the affiliate link directly.
• You can set up a "Saved Reply" in your Instagram settings to make this faster. Just save a pre-written message containing the link, and you can send it with a couple of taps instead of copying and pasting every time.

This method builds a personal connection and can lead to more conversation, but it's not scalable. As your audience grows, you'll find it difficult to keep up with all the requests manually.

Best Practices for Promoting Amazon Products on Instagram

Getting the link in front of people is only half the battle. To be successful, you need to promote products in a way that feels helpful, not pushy. Here are a few essential tips.

1. Honesty is Your Best Advantage

Your followers trust you - that’s why they’re following you in the first place. You have a legal and ethical responsibility to disclose that you're using affiliate links. A simple hashtag like #ad, #sponsored, or phrasing like "As an Amazon Associate, I earn from qualifying purchases" in your post caption or bio handles this. Transparency builds trust, and trust is what drives a follower to act on your recommendation.

2. Create Value-Driven Content

Don't just post a picture of a product with a link. Show your audience why you love it. Create content that demonstrates the product's value in a real-world setting.

• Tutorials and Reels: Create a short Reel that shows off some of your favorite recipes made with a new air fryer and add a link sticker.
• Problem/Solution: Frame the product as a solution. For example, "I used to struggle with organizing my makeup until I found this new makeup case. Check it out in my Stories!"
• Unboxing Videos: The anticipation and first impression of an unboxing are highly engaging. Film it for a Reel, then pop a link sticker in a follow-up Story.

3. Leverage Instagram Story Highlights

Your stories disappear after 24 hours, but your links don't have to. Once you've shared a story with an Amazon link, save it to a public Instagram Highlight on your profile. You can create different Highlights for different categories, like "Kitchen Gadgets," "Beauty Faves," or "My Reading List," creating a permanent home right on your profile for people to browse your top recommendations and discover what you're posting.

Final Thoughts

There are now more ways than ever to connect your Instagram followers with the Amazon products you believe in. From adding a simple link to your bio using your Amazon Storefront, to leveraging the accessibility of the Link Sticker in your stories, the right method is the one that best suits your style and content. The goal is to make it as easy as possible for followers to act on your recommendations and give you credit directly.

Creating all of that value-driven, promotable content ahead of time with a solid plan streamlines your workflow and keeps you consistent. At Postbase, we believe social media tools should make it a piece of cake to share great content at exactly the right time and help you see your social strategy at-a-glance. Our planning calendar lets you schedule and manage all of your content in advance - posts, Reels, and Stories - all in one place, without the hassle and friction of older tools. When your scheduling is handled, you can put your energy into creating great content with your next amazing Amazon find, rather than hassling about the behind-the-scenes work.