How to Assign Another Admin on Facebook

Adding another admin to your Facebook Page is one of those tasks that feels like it should be simple, but navigating Meta's ever-changing menus can turn it into a frustrating hunt. We'll get straight to the point and show you exactly how to do it. This guide provides a clear, step-by-step walkthrough for assigning admins and other roles, explains the differences between them, and shares best practices for managing your Page securely as your team grows.

Why Add Another Admin to Your Facebook Page?

Growing a brand on social media is rarely a solo mission. Sooner or later, you'll need to bring in reinforcements. Assigning Page roles is the proper, professional, and secure way to give team members, freelancers, or marketing agencies the ability to help you manage your presence. It's about more than just sharing the workload, it’s about smart management.

• Collaboration: Whether it's an employee scheduling content, a community manager responding to comments, or a designer updating your cover photo, proper roles allow for seamless teamwork.
• Security: The absolute worst way to give someone access is by sharing your personal Facebook login credentials. This is a massive security risk that exposes your personal account, private messages, and everything else connected to it. Using Page roles keeps your personal account completely separate and secure.
• Redundancy: What happens if you're the only admin and your personal account gets hacked, suspended, or locked? You could permanently lose access to your business's Facebook Page. Having at least one other trusted person with admin access acts as a vital failsafe.
• Delegation: You can assign specific tasks - like running ads or analyzing performance - to specialists without giving them full control over your entire Page.

Understanding Facebook's Page Roles: More Than Just "Admin"

Before you make someone an admin, it's critical to understand that Facebook offers several different levels of access. "Admin" gives total control, which isn't always necessary or wise. Giving team members the minimum level of permission they need to do their job is a smart security practice called the "principle of least privilege." Here’s a breakdown of the roles available within the current Pages experience.

Admin (or "People with Facebook access" with Full Control)

This is the highest level of permission. An Admin has "keys to the kingdom" access. They can do literally everything, including:

• Assign and manage Page roles (including adding or removing other admins).
• Edit the Page name, details, and settings.
• Create, manage, and delete posts, Stories, and other content.
• Send messages from the Page.
• Respond to and delete comments.
• Create and manage ads.
• View Page Insights and analytics.
• Essentially, they can delete the entire Page if they wanted to.

Who should have this role? Only the business owner(s) and one or two highly trusted individuals. Give this role out sparingly and with extreme caution.

Editor (or "People with Facebook access" without Full Control)

This is the most common and useful role for team members who manage your day-to-day content. They can do almost everything an admin can, except manage Page roles and core settings. They can:

• Create, manage, and delete posts and content.
• Go live from the Page.
• Send messages.
• Respond to comments.
• Create ads.
• View Page insights.

Who should have this role? Your Social Media Manager, Marketing Manager, or key content creators.

Moderator (Now part of "Task access")

This role is specifically for community management. It's perfect for team members who handle customer service and engagement but don't need to create original content. They can:

• Respond to comments on posts.
• Remove unwanted or spam comments.
• Send messages from the Page's inbox.
• View which admin or editor created a post.

Who should have this role? Community Managers or customer support team members.

Advertiser (Now part of "Task access")

As the name implies, an Advertiser can focus solely on paid campaigns. This is ideal when working with an ads specialist or a media agency. They can:

• Create and manage ads through Meta's Ads Manager.
• View Page Insights to measure ad performance.

Who should have this role? Your in-house media buyer, a freelance ads manager, or a marketing agency.

Analyst (Now part of "Task access")

This is a view-only role for people who need to see how the Page is performing without the ability to change anything. They can:

• View Page Insights and analytics data.
• See who created each post on the page.

Who should have this role? Stakeholders, executives, or analysts who just need to pull reports.

How to Add an Admin on Facebook (Step-by-Step Guide)

Facebook has transitioned most users to the "New Pages Experience." The interface is different from the old "Classic" view, so we'll cover both, starting with the new, most common method.

For the New Pages Experience (The Current Default)

Adding an admin in the new experience involves granting someone "Facebook access." Giving them "full control" makes them an Admin.

1. Switch to Your Page's Profile: First, you need to be interacting as your Page. Click on your profile picture in the top-right corner of Facebook and select "See all profiles," then choose the Page you want to manage.
2. Go to the Professional Dashboard: Once you're managing the Page, click the "Manage" button located near the top of your Page's profile.
3. Find Page Access Settings: In the Professional Dashboard menu on the left side, scroll down and click on "Page Access."
4. Add a New Person: In the "People with Facebook access" section, click the "Add New" button.
5. Search for the User: A pop-up will appear. Click "Next" and then use the search bar to find the person you want to add by their name or the email address associated with their Facebook account.
6. Assign Full Control for Admin Access: After selecting the person, you will see a screen showing what access you're granting them. To make them a full admin, you must toggle the "Allow this person to have full control" option on. This is the most important step. Read the warning carefully - this gives them permission to remove you from the Page.
7. Confirm with Your Password: Click "Give Access," and for security purposes, Facebook will prompt you to enter your personal account password to confirm the change.
8. The Invitation is Sent: The individual will receive a notification inviting them to become an admin of your Page. The invitation is valid for 30 days. They must accept it before their access becomes active.

For Classic Pages (If You're Still Using It)

If your Page hasn't been updated yet, the process uses the older "Settings" menu.

1. Go to Your Page Settings: Navigate to your Facebook Page and look for the "Settings" option in the management menu on the left.
2. Select Page Roles: In the Settings menu, click on "Page Roles."
3. Assign a New Page Role: Scroll down to the "Assign a new Page role" box. Start typing a name or email in the text box. The dropdown list lets you select the role. Choose "Admin."
4. Add and Confirm: Click the "Add" button and re-enter your Facebook password to finalize the invitation. The user will receive a notification to accept the role.

Assigning Task Access (A More Granular Approach)

In the New Pages Experience, you may notice another section called "People with task access." This is an excellent feature for even greater control. Task access lets you grant someone permission to manage specific aspects using tools like Business Suite or Ads Manager without giving them the ability to post directly on Facebook as the Page.

This is the perfect way to bring on moderators, advertisers, or analysts. You can grant access to manage comments and messages, create ads, or view insights - nothing more.

The process is nearly identical to adding a person with Facebook access. You just start by clicking "Add New" in the "People with task access" section of your Page Access settings and select which tasks you want them to manage.

Best Practices for Managing Page Roles &, Permissions

Now that you know how to assign roles, it’s just as important to manage them responsibly.

• Start with the Lowest Permission: Don't make everyone an Admin by default. Start by giving someone Editor access. You can always upgrade their permission level later if needed, but starting with too much access is a risk.
• Have At Least Two Admins: For any business page, make sure at least two highly trusted individuals (like business partners or owners) have Admin access. This prevents a single point of failure if one person loses access to their account.
• Conduct Regular Audits: Every few months, go through your Page Roles to see who has access. Remove any former employees, agencies, or freelancers who are no longer working with you. This is a simple but vital security checkup.
• Only Add People You Trust: This sounds obvious, but you should only add people you know and trust to your Page, especially as an Admin. Vet freelancers and agencies thoroughly before giving them access to your digital front door.
• Enforce Strong Account Security: The security of your Page rests on the security of every Admin's personal profile. Encourage everyone with Page access to use a strong, unique password and, most importantly, turn on two-factor authentication (2FA).

Final Thoughts

Setting up your team with the right permissions on Facebook is a foundational step for scaling your social media efforts securely and efficiently. By understanding each role and using the principle of least privilege, you can delegate tasks confidently and collaborate with your team without giving away full control.

As your team grows and starts managing content across multiple social platforms, not just Facebook, keeping everyone aligned can become a huge challenge. Once you’ve assigned your roles, the next step is building a seamless, central workflow. We built Postbase to solve this exact problem. Our shared content calendar gives your entire team a visual of your strategy, and the unified inbox makes it simple for community managers to reply to comments and DMs from all your accounts in one organized place.