How to Approve a Post on a Facebook Business Page

Figuring out how to approve a post on your Facebook Business Page can feel like looking for a hidden button, but it's a vital skill for managing your brand's reputation. Whether you’re trying to quality-check content from your team or control what user-generated posts appear on your feed, setting up a solid approval process protects your brand’s voice. This guide will walk you through the precise steps for approving posts from both your internal team and your wider community of followers.

Why Bother with a Facebook Post Approval Process?

You might be wondering if adding an approval step is worth the effort, especially if you're a small team moving fast. The answer is a resounding yes. A clear approval process is less about slowing things down and more about building a stronger, more consistent brand presence. It serves as a guardrail that helps you maintain quality and alignment across everything you publish.

Maintain Brand Voice and Consistency

Your brand has a unique personality - the way it talks, the topics it focuses on, and the visual style it uses. An extra set of eyes before publishing makes sure every post, whether from a new hire or a seasoned marketer, aligns perfectly with that personality. It ensures your captions sound like you, your images fit your aesthetic, and your message stays on point. This consistency builds trust and makes your brand instantly recognizable to your audience.

Catch Errors Before They Go Public

We've all seen it: a typo in a major brand's social post, an incorrect price listed in a promotion, or a link that leads to a 404 error page. These small mistakes can damage credibility and create confusion for customers. An approval workflow is your final line of defense against these preventable errors. It’s far easier to fix a typo in a draft than to handle the fallout from a mistake that’s already been seen by thousands of people.

Manage User-Generated Content Gracefully

When fans or customers tag your page in their photos or post directly on your wall, it can be fantastic social proof. But not all user-generated content (UGC) is created equal. An approval process for visitor posts and tags allows you to showcase the best content while hiding anything that’s inappropriate, spammy, or just plain off-brand. It empowers you to curate your page’s community spaces, turning them into a positive reflection of your brand.

Approving Posts from Your Internal Team

When you have multiple people creating content for the same Facebook Page, things can get chaotic without a system. You need a way to review posts without resorting to messy spreadsheets or endless email chains. While Facebook's native tools don't offer a formal "send for approval" button, you can create a reliable workaround using Page Roles and the Meta Business Suite.

Step 1: Assign the Right Page Roles

The first step is making sure your team members have a role that lets them create content but not publish it without oversight. Facebook Page roles control what different people can do.

• Admin: Has full control over the Page. They can manage all settings, roles, ads, and content. The person in charge of final approvals should be an Admin.
• Editor: Can schedule, draft, and publish posts, send messages as the Page, and view analytics. This is the perfect role for content creators who need to submit posts for review. They can schedule the post, which allows an Admin to review it before it goes live.
• Moderator: Can respond to comments and messages but cannot create or publish posts.

To set this up, go to your Page, click "Settings" > "Page Roles," and assign the Editor role to your content creators. This structure keeps a clear line of command: Editors prepare the content, and Admins give the final check.

Step 2: Use Meta Business Suite as Your Review Hub

Once your roles are set, your approval process will live inside the Meta Business Suite Planner. This is where you can view every drafted and scheduled post for both Facebook and Instagram.

Here’s the workflow:

1. Your content creator (the Editor) drafts a new post in the Meta Business Suite Composer.
2. Instead of clicking "Publish," they click "Schedule." They'll set the post to go live at a future date and time. This effectively places it in a pending queue for your review.
3. As the Admin, you can then navigate to the "Planner" or "Content" tab in your Meta Business Suite dashboard.
4. Here, you’ll see a calendar view of all scheduled content. Locate the post you need to review. Click on it to open the editing options.
5. You can now proofread the caption, check the image or video, and verify the link. If everything looks good, you don’t have to do anything - it will publish at its scheduled time.
6. If you find an error, click the three dots (`...`) on the post and select "Edit Post.” You can make your changes directly, and the updated version will be saved. If the post is entirely wrong, you can choose to "Delete Post" or "Reschedule" it for a later date to give the creator time to make edits.

This process, while not a one-click approval, creates a dependable system where nothing goes live without a final review from an Admin. Setting a general rule, like "all posts must be scheduled at least 24 hours in advance," gives you a clear window for reviewing content.

Managing and Approving Posts from Visitors

Controlling what external people post on your Page is just as important. Luckily, Facebook provides direct settings for this. If you allow visitors to post on your Page, their content doesn't just appear automatically - you can set it to require approval first, giving you full control.

Step 1: Check and Adjust Your Page Settings

First, you need to make sure your Page is configured to hold visitor posts for review. This setting is sometimes hard to find if you don't know where to look.

1. Go to your Facebook Page and click on your profile picture in the top right to access the menu. Select "Settings & Privacy," then click "Settings."
2. On the next page, click "Privacy" in the left-hand menu.
3. Next, select "Page and Tagging."
4. You'll see two key options under the "Visitor Posts" section:
   • Who can post on your Page? You can either select "Everyone" or "Turn off this feature." To allow and review posts, keep it set to "Everyone."
   • Review posts by others before they appear on your Page? This is the most important switch. Make sure this is toggled ON.

With this setting enabled, any time a visitor creates a post on your Page, it will go into a pending queue instead of showing up publicly in the "Community" or "Posts" tab.

Step 2: Finding and Reviewing Visitor Posts

When a visitor contributes a post, it won't appear on your main timeline. Instead, you'll need to find it in your review queue. Typically, you can find these in a couple of places:

• In Your Page’s Community Tab: Go to your Facebook page. On the left side menu look for the "Community" tab or a similar section dedicated to UGC. Within this space, there's often a "Pending Posts" or "Posts by Others" area where you can see all submissions waiting for your approval.
• Via Meta Business Suite: Look in the "Content” section under “User-Generated Content" or "Mentions & Tags.” This area gathers all the content your Page has been associated with, including visitor posts.

Once you find a pending post, you’ll have several options:

• Approve: This will make the post visible to everyone on your Page's community feed.
• Hide: This keeps the post hidden from the public but still visible to the person who posted it and their friends. It's a softer approach than deleting.
• Delete: This permanently removes the post from your Page.
• Ban User: If the content is spammy or from a consistently problematic user, you can ban them from your page entirely.

Routinely checking this approval queue should be part of your daily or weekly social media management tasks to ensure good content gets highlighted promptly.

Reviewing Posts and Photos Your Page is Tagged In

Just as important as visitor posts are photos and updates where other users tag your Page. By default, these can sometimes show up on your timeline or in a tagged photos section automatically. Enabling a review for these tags lets you curate your page even further.

Step 1: Turn On Tag Review

The setting to control this is located in the same place as your visitor post settings. It centralizes control over how your brand is represented across the platform.

1. Navigate back to "Settings" > "Privacy" > "Page and Tagging."
2. Find the "Reviewing" section at the bottom.
3. Toggle the switch for "Review posts you're tagged in before the post appears on your Page?" to ON.

With this active, whenever someone tags your business in a post, that post will not appear on your Page's feed or in sections that aggregate tagged content unless you manually approve it.

Step 2: Approving Tagged Posts in Your Activity Log

When someone tags you, you’ll get a notification. The easiest way to manage these is through your Activity Log.

1. From your Page, click your Profile icon, then "Settings &, Privacy," and finally "Activity Log."
2. In the Activity Log menu on the left, look for a section called "Timeline Review" or "Posts You're Tagged In."
3. This will show you a feed of every post where your Page has been tagged. For each one, you’ll see the content and two clear choices:
   • Add to Page: This makes the tagged post visible on your page. It's the perfect option for showcasing great customer photos, reviews, or collaborations.
   • Hide: This prevents the post from appearing anywhere on your page. The post still exists on the original creator's profile, but it won’t be visibly associated with your business on your turf.

This simple act of curating your tagged content is one of the most effective ways to leverage UGC. By selectively approving fantastic customer photos or positive shout-outs, you're essentially letting your happy customers build your brand credibility for you.

Final Thoughts

Putting these approval processes in place gives you complete authority over what appears on your Facebook Page. Mastering the workarounds for internal team reviews and properly configuring your settings for visitor posts are simple steps that pay huge dividends in brand safety, consistency, and professional presentation.

We’ve seen firsthand how messy those internal content approval workflows can get - chaotic email chains, lost feedback in spreadsheets, and that constant worry about whether a post was actually reviewed. This friction is one of the problems we built Postbase to solve. Our visual calendar doesn't just help you schedule content, it gives your whole team a single source of truth, making it easy to see exactly what’s planned, collaborate on drafts, and ensure every post is perfect before it goes live, without the clunky workarounds.