How to Advertise Handyman Services on Facebook

Facebook can be a powerful tool for landing more handyman jobs in your local area, but only if you have a clear strategy. Just posting random pictures of your work now and then isn't enough to attract a steady stream of customers. This guide breaks down the essential steps to turn your Facebook presence into a reliable source for leads, from setting up your page correctly to running targeted ads that reach actual homeowners in your service area.

Set a Strong Foundation: Your Facebook Business Page

Before you spend a single dollar on ads or even post your first update, your business page needs to be set up for success. Think of it as your digital storefront. When a potential customer lands here, they should immediately understand who you are, what you do, and why they should trust you with their home repairs. A personal profile just won't cut it - you need a professional Business Page to access analytics, an ad account, and professional features.

Optimize Every Section for Local Leads

Every element of your page should be working to convert visitors into clients. Don't leave any section blank, each one is an opportunity to build trust and provide key information.

• Profile Picture: Use a clean, professional logo. If you are a solo operator and you are the brand, a high-quality, friendly headshot works great, too. People like to hire people they can see.
• Cover Photo: This is prime real estate. Use a high-quality photo of you on a job, a collage of your best "after" shots, or a professionally designed graphic that lists your key services (e.g., "Drywall Repair | Light Fixtures | Deck Staining | General Home Maintenance").
• Username/URL: Claim a custom username for your page (e.g., @YourCityHandyman or @JacksFixItAll). This makes your page look more professional and is easier for people to remember and tag.
• 'About' Section: Be thorough here. Write a clear description of your services, the neighborhoods or towns you cover, and what makes you different. Use keywords homeowners might search for, like "local handyman," "home repair services in [Your Town]," and "appliance installation."
• Call-to-Action (CTA) Button: This button sits right below your cover photo, so make it count. Don't use the generic "Learn More." Instead, use a direct, action-oriented button like "Call Now," "Book Now," or "Get Quote." Link it directly to your phone number, online booking system, or a contact form on your website.

Create Content That Builds Trust on Autopilot

Organic content is your opportunity to prove your expertise and build a relationship with your local community. Your goal isn't just to sell a service, it's to become the go-to, trusted handyman that people think of first when something breaks. When you consistently show your work and share helpful advice, you build that reputation without a hard sales pitch. Homeowners will call you because they already feel like they know you and trust your skills.

The Power of Before-and-After Transformations

For a handyman, nothing tells a story more effectively than a before-and-after shot. This format is perfect for Facebook and Instagram because it's visual and instantly communicates the value you provide. It visually demonstrates the problem and your solution side-by-side.

• Photo Collages: Use a simple app like Canva or Layout to place a "before" picture next to the "after" picture. It could be a rotted deck board next to a freshly replaced one, a tangled mess of wires behind a TV turned into a clean, wall-mounted setup, or a cracked piece of drywall made to look like new.
• Short Video Reels: This is even more powerful. Take a quick 3-second clip of the "before" (e.g., the dripping faucet, the wobbly handrail). Then, after a quick transition, show the "after" shot of the fixed item. Add some satisfaction-inducing music, and you've got engaging content that gets tons of views.

Show Your Expertise with Quick Tip Videos

You don't have to give away all your secrets, but sharing simple, helpful tips solidifies you as an expert. These small bits of advice build immense trust and make you memorable. Think about common, simple problems that annoy homeowners.

Record short, vertical videos on your phone showing:

• How to easily fix a squeaky door hinge.
• The right way to find a stud in the wall before hanging a picture.
• A simple trick to silence a running toilet.
• How to tell if your furnace filter needs changing.

Keep these videos under 60 seconds. You become the helpful expert, and when they have a job that’s too big for them to handle, you're the first person they'll think of calling.

Let Your Customers Do the Talking with Testimonials

What you say about your business is important, but what your happy customers say is ten times more powerful. Social proof is a massive driver for service-based businesses.

• Screenshot Testimonials: Did a client text you saying how happy they were with your work? Screenshot it (ask for permission first or blur their name/photo!) and share it in a post. Add a caption like, "Another happy customer! Loved helping Sarah get her deck ready for summer."
• Create Quote Graphics: Pull a great sentence from a Google review or email and put it on a simple branded graphic. This makes sterile text more visually appealing for social media feeds.
• Ask for video clips: If you have a really happy customer, ask them if they'd be willing to record a quick 15-second video on their phone talking about the great experience. It might feel awkward to ask, but these are absolute gold for marketing your business.

Run Facebook Ads That Actually Reach Local Homeowners

Organic content is great for building your brand long-term, but if you need leads flowing in this week, you need a paid advertising strategy. This is where Facebook's powerful targeting tools become a handyman's best friend. You can zero in on your ideal customer with incredible precision.

Ads Manager Is Your Best Friend

While the blue "Boost Post" button is tempting for its simplicity, you're better off learning to use the Facebook Ads Manager. It offers much more granular control over your ad's objective, targeting, and budget, which ultimately leads to better results for less money.

Zero in on Your Ideal Audience with Targeting

This is the fun part. In Ads Manager, you can create an audience that is extremely likely to need your services. Don't just target everyone in your city. Get specific.

• Location, Location, Location: This is non-negotiable for a local business. Target by a radius around your city (e.g., 10 miles around Anytown), or better yet, target specific affluent zip codes where homeowners have more disposable income for repairs and improvements.
• Demographics: Go beyond age and gender. Target homeowners. You can often find this under Demographics >, Home >, Home Ownership >, Homeowners. Why waste money showing your ads to renters who can't approve repairs?
• Interests and Behaviors: This is where you can get really smart. Target people with interests like "Home Improvement," "DIY," or those who follow pages for brands like Home Depot, Lowe's, or HGTV. Another powerful option is targeting behaviors like "Likely to move" or "Recent home buyer." New movers almost always have a long list of small projects and repairs a handyman is perfect for.

Choose an Ad Objective That Generates Leads

When you set up your ad, Facebook will ask for your campaign objective. Clicks and "engagement" are nice, but they don't pay the bills. For a handyman business, focus on objectives that get you direct contact information:

• Lead Generation: This option lets you create an ad with a form that populates directly within Facebook. A user can submit their name, number, and a note about the job they need without ever leaving the app. It's incredibly low-friction and a great way to build a list of potential clients to call.
• Messages: This objective encourages people to start a conversation with your Page via Facebook Messenger. It's perfect for quickly answering questions, getting details about a project, and booking a quote. You can even set up simple automated responses to pre-qualify leads.

Craft Ad Creative and Copy That Converts

Your ad needs to stop people from scrolling and immediately tell them what you do and what action to take.

• Image/Video: A single, high-impact "before and after" photo or a short video of you working (sped up and set to music) works wonders. People want to see the quality of your work.
• Ad Copy (The Text): Get straight to the point.
  • The Hook: Start with a question that addresses a common pain point. ("Tired of staring at that hole in the drywall?" or "Is your To-Do list a mile long?")
  • The Solution: Briefly list 3-5 of your most popular services. ("From fence repairs to TV mounting and fan installation, I handle the small jobs you don't have time for.")
  • The Call-to-Action: Be clear about what you want them to do. ("Click 'Get Quote' below for a free, no-obligation estimate!" Or "Send us a message to schedule your repair.")

Final Thoughts

Attracting high-quality handyman jobs on Facebook boils down to a three-part strategy: establish a professional and trustworthy page, consistently share content that proves your skill and builds rapport with the community, and use targeted ads to put your services directly in front of local homeowners who need them most.

When handling jobs all day, it's easy for the social media side of the business to fall behind. We built Postbase to make it simple for busy entrepreneurs to stay consistent. By having a visual calendar to plan your posts, a scheduler ready to handle all your before-and-after videos, and all of your messages and comments in one clean inbox, we give you the tools to manage your online presence in just a few minutes, getting you back to the work that really matters.