How to Add a Website to a TikTok Business Account

Putting a clickable link in your TikTok bio is one of the most effective ways to turn viewers into followers, customers, or subscribers. It’s the digital bridge connecting your viral content to your business goals. This guide shows you exactly how to add a website to your TikTok profile, step-by-step, and how to get the most out of that prime piece of digital real estate.

Why a Link in Your TikTok Bio is Non-Negotiable

On TikTok, every pixel of your profile matters, but the website link is arguably the most valuable. Unlike comments or video descriptions, the link in your bio is clickable, acting as a direct pathway to whatever you want to promote. For brands, creators, and entrepreneurs, this isn't just a feature, it's a funnel.

Think about the possibilities:

• E-commerce Brands: Send followers directly to a product page, new collection, or promotional sale. A viral video showing off a new dress becomes an instant sales driver when the link to buy it is just one click away.
• Content Creators & Bloggers: Drive traffic to your latest blog post, YouTube video, or newsletter sign-up page. It lets you convert TikTok fame into a dedicated audience on a platform you own.
• Service-Based Businesses: Guide potential clients to your portfolio, booking page, or a form to request a quote. A designer's behind-the-scenes video can lead directly to new client inquiries.
• Artists & Musicians: Link directly to your Spotify profile, a new music video, or your online store for merchandise.

In short, the bio link transforms your profile from a passive content feed into an active tool for audience building and revenue generation. It's the only consistent, always-on call-to-action you have on the platform.

The Ground Rules: Who Can Add a Website Link?

For a while, the rules around who could add a bio link were a bit fuzzy, often tied to follower counts. Thankfully, TikTok has simplified things. The one absolute requirement to unlock the website link feature is having a TikTok Business Account.

Here’s how it breaks down:

• With a Business Account: You can add a website link to your bio immediately, regardless of your follower count. Even if you have zero followers, switching to a Business Account gives you access to this feature.
• With a Personal (or Creator) Account: You generally need to reach 1,000 followers before the website field becomes available. However, this isn't a hard-and-fast rule, and some users report it taking longer. The most reliable, guaranteed method is to go the Business Account route.

If your goal is to use TikTok for any kind of professional promotion, switching to a Business Account is the recommended first step.

Part 1: How to Switch to a TikTok Business Account

Before you can add the link, you might need to make the switch. It's free, takes less than a minute, and unlocks a suite of tools designed for professionals. But it's good to know exactly what you're getting into, particularly when it comes to music usage.

Should You Switch to a Business Account? A Quick Breakdown

Making the switch is a big win for most, but there's one key difference to be aware of.

The Pros:

• Website Link in Bio: The main event! You get immediate access to this feature.
• Analytics: Get valuable insight into your follower demographics, content performance, traffic sources, and when your audience is most active.
• Business Creative Hub: A resource with tips and guides to help you create better content for your brand.
• Commercial Music Library: Access a library of over 1 million royalty-free sounds and songs that are commercially licensed for you to use in your content without worry.

The Cons:

• Limited Access to Trending Audio: This is the big one. Due to music licensing restrictions, Business Accounts cannot use most of the trending, chart-topping songs that are available to personal accounts. If your content strategy relies heavily on jumping on popular sound trends, this is a serious consideration. You'll be restricted to the Commercial Music Library.

Don't worry, you can always switch back to a Creator or Personal account if a Business Account doesn't fit your needs. Your analytics data will be lost, but the process is reversible.

Step-by-Step Guide to Making the Switch

Ready to get started? Here’s how to convert your profile into a Business Account:

1. Open the TikTok app and go to your Profile tab.
2. Tap the hamburger menu (☰) in the top-right corner.
3. Select Settings and privacy from the menu that slides up.
4. Tap on Account.
5. Choose Switch to Business Account and tap Next.
6. TikTok will prompt you to choose a category that best describes your business (e.g., Clothing, Beauty, Marketing). Pick the one that fits best. You can change this later.
7. You'll then have the option to add a business email to your profile. This is highly recommended as it gives partners and customers a way to contact you directly.
8. Tap Add, and you're done! Your account is now a Business Account.

Part 2: How to Add Your Website Link (The Easy Part)

Now that you have a Business Account, the rest is simple. The "Website" field should now be visible and editable in your profile settings. If you just switched, you may need to restart your app for the change to take full effect.

Adding the Link to Your Bio

1. Go to your Profile page in the app.
2. Tap the Edit profile button located just below your follower count.
3. Under the "About you" section, you’ll see a field labeled Website.
4. Tap on Add website.
5. Paste in the complete URL of your website. Be sure to include the `https://` prefix for it to work correctly (e.g., `https://www.yourbrand.com`).
6. Tap Save in the top-right corner.

That’s it! Go back to your profile, and you'll see your shiny new clickable link sitting proudly below your bio description.

Troubleshooting: "Why Can't I Add a Website to My TikTok?"

Sometimes technology doesn't cooperate. If you’re running into issues, here are a few common problems and their solutions.

The "Website" Field is Missing from "Edit Profile"

This is the most common issue. Here’s what to check:

• Are you on a Business Account? This is the number one cause. Double-check your account settings by going to `Settings and privacy >, Account`. If it says "Switch to Personal Account," you're on a Business Account and should be fine. If it says "Switch to Business Account," you need to complete that step first.
• Did you just switch? If you literally just switched a few seconds ago, the app might need a moment to catch up. Close the TikTok app completely and reopen it. This usually forces the user interface to refresh.
• Is your app up to date? Hiding in the app store might be a newer version of TikTok that has the feature enabled properly. Head to your device's app store and check for an update.

My Link Isn't Saving or Shows an Error

If you're trying to add the link but it won't save, try these fixes:

• Use the full URL. Make sure your link starts with `https://`. Simply typing `yourbrand.com` might not be accepted by the system.
• Check for typos. Even a small mistake in the URL will cause it to be invalid. Copy and paste the link directly from your browser to avoid any errors.
• Avoid unusual characters. Stick to standard web links. Links with special characters or complex URL structures may occasionally get flagged.

I've Tried Everything and It Still Won't Work

If you have a verified Business Account and have tried all the above, it could be a rare glitch. Your best bet is to clear the app's cache (in `Settings and privacy >, Free up space`) or, as a last resort, reinstall the app. If the problem persists, you can contact TikTok support, but starting with the simple fixes will solve the issue 99% of the time.

Pro-Tips: Optimizing Your TikTok Bio Link for Maximum Impact

Just having a link in your bio is a start. Using it strategically is how you drive real results.

1. Use a "Link in Bio" Tool

You only get one link, so make it count. Instead of linking to just your homepage, use a free service like Linktree, Beacons, or Later's Link in Bio. These tools let you create a simple, mobile-friendly landing page that houses multiple links. This allows you to simultaneously promote:

• Your e-commerce shop
• Your latest YouTube video
• Another social profile (like Instagram or Threads)
• An affiliate link
• Your newsletter sign-up form

2. Write a Clear Call-to-Action (CTA)

Don't expect people to click your link out of sheer curiosity. Your bio description should tell them why they should click it. Use an emoji to draw the eye downward. Good CTAs include:

• "Shop our bestsellers and new arrivals 👇"
• "Get all my recipes and my free cookbook here 👇"
• "Listen to our new single on Spotify! 👇"

3. Align Your Link With Your Content

Take it a step further by updating your link "hotspot" based on your most recent videos. Did you post a video tutorial for your "Amazing Skincare Serum?" Update your link-in-bio page so the link to that serum is the very first button. This creates a seamless journey from interest to action and dramatically increases conversion rates.

4. Track Your Clicks

How do you know if your TikTok efforts are working? By tracking the traffic. Most "link in bio" tools have built-in analytics that show you how many clicks each link gets. For your own website, you can use UTM parameters - special tags added to the end of your URL - to track visitors from TikTok in Google Analytics. This tells you exactly how much traffic and revenue your TikTok profile is generating.

Final Thoughts

Adding a website to your TikTok bio is a simple process once you have a Business Account, but its impact is huge. It transforms your profile into a powerful channel for driving traffic, creating leads, and making sales, connecting your creative content directly to your bottom line.

Once that link is set up, consistently populating your feed with great video is the best way to drive traffic to it. Since planning and scheduling is so important for keeping up with TikTok, we built Postbase with a visual calendar that’s designed exactly for this workflow. You can line up your TikToks weeks in advance, get a clear picture of your entire content plan, and ensure you’re always giving your audience a reason to head over to that all-important link in your bio.