How to Add a SoundCloud Link to Your TikTok Bio

Trying to drive your TikTok audience to your SoundCloud tracks? Adding a clickable link in your bio is the most direct way to bridge that gap. This complete guide walks you through every step, from setting up your account correctly to crafting a promotion strategy that gets real clicks.

Why You Need a Business Account to Add a Link

You might have noticed that the option to add a website link is missing from your TikTok profile settings. This is the single biggest roadblock for most creators, and the solution is straightforward: you need to switch to a TikTok Business Account. While some personal accounts with a large number of followers get this feature, Business Accounts get it instantly, regardless of your follower count. Think of it as a free upgrade for your profile.

Switching is free, takes less than a minute, and doesn't permanently change your account – you can switch back at any time. More importantly, it unlocks tools that are incredibly valuable for any creator looking to grow. Besides the coveted link-in-bio spot, you get access to TikTok's analytics suite, which shows you detailed data about your video performance and audience demographics. You'll be able to see who's watching, when they're most active, and which videos are bringing in new followers. For any musician, podcaster, or artist, this information is gold.

The one minor trade-off to be aware of is that the commercial music library for Business accounts has some restrictions compared to an entertainment account, however, your ability to add original sounds and tracks is unaffected.

How to Switch to a Business Account (It's Free and Easy)

Ready to make the switch? Just follow these simple steps:

1. On your TikTok profile page, tap the three horizontal lines (the "hamburger menu") in the top-right corner.
2. Tap on "Settings and privacy" from the menu that appears at the bottom.
3. Select "Account."
4. Tap on "Switch to Business Account."
5. TikTok will guide you through the last few prompts. Pick a category that best describes your content (like 'Media &, Entertainment' or 'Arts &, Crafts'), and you're done!

Once you've switched, head back to your profile settings. You'll now see a brand-new field that lets you add your website link.

Choose Your SoundCloud Link Strategically

Before you just copy and paste your main SoundCloud profile URL, take a moment to think about your goal. What is the one action you want a brand-new fan to take? Your bio link is prime real estate, and a little strategy here goes a long way.

Do you want to direct them to:

• Your newest single?
• Your most popular EP?
• A curated playlist of your best work?
• Your main profile page?

Each option serves a different purpose. Linking to a new track is great for a new release campaign, while a link to a "starter pack" playlist could be better for converting casual listeners into dedicated fans. Whatever you choose, make sure the link is clean and direct. To get your shareable link, go to the page, track, or playlist you want to promote on SoundCloud, hit the "Share" button, and copy the URL provided.

Level Up: Use a Link-in-Bio Tool for Maximum Impact

The biggest limitation of a social media bio is that you only get one link. As an artist or creator, you're not just on SoundCloud. You're likely also on Spotify, YouTube, Instagram, and maybe have a personal website or an email list. What do you do then? You can't promote everything at once.

This is where "link-in-bio" tools come in. Services like Linktree, Beacons, or Koji solve this problem by providing you with a single, simple landing page where you can house links to all your platforms. Instead of putting your SoundCloud URL in your TikTok profile, you put your link-in-bio URL there.

When a fan clicks it, they see a simple but elegant page with clear buttons to:

• Listen on SoundCloud
• Stream on Spotify
• Watch the Music Video on YouTube
• Join My Mailing List
• Buy Merch

Using one of these tools is a professional move that immediately organizes your online presence. You turn one static link into a dynamic hub for everything you do. Plus, most of these services offer analytics, so you can see exactly which links your audience is clicking on. You'll know if your TikTok fans prefer streaming on SoundCloud or Spotify, which gives you valuable insight for future promotions.

Step-by-Step: Finally Adding the Link to Your Profile

You've got a Business account and you've chosen the perfect link. Now for the exciting part. Adding the URL to your profile is simple.

1. Navigate to your TikTok profile page.
2. Tap the "Edit profile" button, which is located directly under your profile picture and follower count.
3. In the "About you" section, you'll now see a field labeled "Website."
4. Tap "Add your website" and paste the full SoundCloud URL (or your link-in-bio URL) you copied earlier. Make sure it includes the full https:// prefix.
5. Tap "Save" in the top-right corner.

That's it! But don't close the app just yet. There's one final, vital step: go back to your profile and test the link yourself. Click on it and make sure it leads exactly where you want it to, without any errors or redirects. A broken link is a dead end for a potential new fan.

Your Link Is In - Now Get People to Click It!

Simply having a link in your bio isn't enough. People won't click it unless you give them a good reason to. The most successful creators are relentless (but creative) about promoting that link. Here's how to do it effectively.

Craft a Bio That Sells the Click

Your bio exists to give context to your profile and, crucially, to direct attention to your link. It needs a clear and compelling call-to-action (CTA). Be direct and tell people exactly what you want them to do and what they'll find.

Weak Bio CTA: My Music ⬇️

Stronger Bio CTAs:

• 👇My new single 'Cosmic Echoes' is OUT NOW!
• Musician &, Producer // All my songs are linked below 🎶👇
• Lofi beats to study to. Grab the full playlist here: 🎧
• Tap to hear the track from this TikTok! ➡️

Notice the use of emojis (👇, ➡️, 🎶) to draw the eye downward. This is a simple but proven technique to guide your visitor's attention right where you want it – on the clickable link.

Talk About Your Link in Your TikTok Videos

This is where the magic really happens. To drive a continuous stream of traffic, your content must actively promote your link. Don't assume people will find it on their own, weave reminders into your videos.

1. Verbal Call-to-Action

At the end of a video showcasing a new track, look into the camera and say it: "This track is called 'Ocean Drive' - if you want to hear the full version, the link is right in my bio." A direct verbal CTA is powerful, authentic, and easy to follow.

2. On-Screen Text Overlays

A large portion of users scroll TikTok with their sound off. An on-screen text box that reads "FULL SONG - LINK IN BIO" can capture their attention immediately. Time the text to appear during a key moment of the video for the biggest impact.

3. The Classic "Pin a Comment" Trick

Post your TikTok, then immediately leave a comment on your own video saying something like: "Full song is in the link in my bio if you want to add it to your playlist🤘." Then, pin that comment to the very top of the comments section. It will be the first thing anyone sees when they open the comments.

4. Consistent, Not Constant, Promotion

You don't need to push your bio link in every single video you post. That can come across as overly salesy. Instead, make it a natural part of your content rhythm. When you post a behind-the-scenes look at your studio, or a clip of your new song, or the "making of" your track - those are the perfect moments to add a strong call-to-action to listen to the finished work via your bio.

Final Thoughts

Getting your SoundCloud music discovered on TikTok is all about connecting the dots for your audience. With a Business Account, you can add that all-important clickable link, and by using a smart call-to-action in your bio and videos, you can turn passive viewers into active listeners. Whether you use a direct link or level up with a link-in-bio tool, making that connection seamless is one of the best ways to grow your fanbase.

Once your cross-platform strategy is in full swing, keeping all that content organized across different channels can feel overwhelming. To make it easier, we built Postbase to streamline scheduling and planning for everything from TikToks to Reels and Shorts. Seeing your entire visual calendar in one spot helps you stay consistent so you can focus on what matters most - creating great sound and building a community around it.