How to Add Someone as a Manager on a Facebook Page

Thinking about giving someone else access to manage your Facebook Page can feel like handing over the keys to your business. But whether you're hiring a social media manager, partnering with an agency, or just sharing the workload with a teammate, adding a manager is a necessary step for growth. This guide breaks down exactly how to do it safely and correctly, explaining the different roles and providing clear, step-by-step instructions for both desktop and mobile.

First, Why Add a Manager to Your Facebook Page Anyway?

Running a successful Facebook Page is more than a one-person job, especially as your brand grows. Delegating management tasks unlocks a few powerful benefits:

• Share the Workload: Consistently creating content, engaging with comments, responding to messages, and analyzing performance takes time. Bringing on a team member, virtual assistant, or marketing manager allows you to divide these tasks and focus on other areas of your business.
• Bring in Expertise: You might be a wizard at your craft, but maybe not at running Facebook Ads or writing a month's worth of engaging captions. Adding an expert, like a freelancer or an agency, can bring specialized skills to your strategy without you needing to learn everything from scratch.
• Scale Your Operations: If your goal is to grow, you can’t do everything yourself. Building a team to manage your social media is a sign of a healthy, scaling business. It ensures your online presence remains active and professional even when you're busy with other things.

Understanding Facebook Page Roles (It's Not Just About "Admin")

Before you click “Add New,” it's vital to understand that not all roles are created equal. Facebook's "New Pages Experience" offers different levels of access, allowing you to give people only the permissions they truly need. Granting the wrong permissions can create security risks, so getting this part right is important.

Here’s a breakdown of the main permission levels you can assign:

Facebook Access with Full Control (The "Admin" Role)

This is the highest level of access you can grant. Think of it as the master key to your Page. Someone with full control can do everything you can do, including:

• Create, manage, or delete posts, Stories, and other content.
• Send messages and respond to comments.
• Run ads and view full performance insights.
• Manage ALL settings.
• And most importantly: Add or remove other people with access, including you!

Heads Up: Only give full control to people you trust completely, like a business co-founder or a long-term, vetted partner. Accidentally giving "full control" to a freelancer or a new employee is a common and risky mistake.

Facebook Access with Task Access (Editors, Moderators, etc.)

This is the more common and secure option for team members, agencies, and freelancers. You can hand-pick the specific tasks they are allowed to perform. This is known as the principle of least privilege - give someone the access they need to do their job, and nothing more.

Common Task Combinations:

• Content Creator / Editor: You can grant access to create, manage, and delete content (posts, Stories, etc.) and view analytics. This is perfect for the person running your content calendar.
• Community Manager / Moderator: This permission level is ideal for someone whose main job is engagement. They can respond to comments, send messages from the Page's inbox, and moderate the community, but they can't create original posts.
• Advertising Specialist: For someone specifically running your ad campaigns, you can give them access only to create and manage ads and view the associated performance insights. They won't be able to post organically or reply to comments.
• Insights Analyst: This is a view-only role. The person can see all your Page performance data, follower stats, and content analytics, but they can't change, post, or publish anything. It's perfect for a stakeholder who just needs to see reports.

By using task-based access, you empower your team to get work done without giving away unnecessary control over your Page’s core settings and security.

How to Give Someone Access on Your Facebook Page (Desktop Guide)

The easiest way to give someone access on your Facebook Page is from a desktop computer. The interface is clearer, and you have a better overview of all the settings. Follow these steps:

1. Log in to Facebook and Switch to Your Page. From your personal News Feed, click your profile picture in the top-right corner. In the dropdown menu, select "See all profiles" and choose the Page you want to manage. Your interface will now switch over to your Page's profile.
2. Navigate to Page Access Settings. Once you're managing as your Page, click your Page's profile picture in the top-right corner again. From this menu, select Settings &, Privacy, then click Settings.
3. Go to the "New Pages Experience" Section. On the left-hand menu of the Settings page, click on New Pages Experience. This will open the management panel, where you'll see "Page access." Click that.
4. Add the New Person. You'll see two sections: "People with Facebook access" and "People with task access." To the right of the appropriate section (use "task access" unless it's a co-owner), click the Add New button.
5. Search for the User. A pop-up will appear. Click "Next." In the search bar, type the name or email address of the person you want to add. Select them from the list when they appear. Be sure you’re selecting the correct person, as many people have similar names.
6. Assign Permissions. This is the most important step. On the "Assign task access" screen, you can toggle on the specific permissions they need (Content, Messages, Community Activity, Ads, Insights). If you need to give them a true Admin role, you'll see a final toggle at the bottom: Allow this person to have full control. Only toggle this on if you are 100% sure!
7. Confirm and Send the Invitation. Click the Give Access button. For security, Facebook will prompt you to re-enter your personal profile password to confirm the action. Once you do, an invitation will be sent to the person. They will appear in the "People with Facebook access" section with a "pending" status until they accept.

The person you invited will receive a notification. They have 30 days to accept the invitation before it expires. Once they accept, they’ll be able to switch to the Page profile and start managing it based on the permissions you granted.

How to Give Someone Access on Your Facebook Page (Mobile App)

You can also manage Page roles on the go using the Facebook mobile app. The steps are very similar:

1. Open the Facebook App and Switch Profiles. Tap the menu button (your profile picture and three horizontal lines) in the bottom-right corner. Tap the dropdown arrow next to your name at the top to see all your profiles. Select the Page you want to manage.
2. Go to Settings. Once you’re managing as the Page, tap the menu button in the bottom-right again. Scroll down and tap Settings &, Privacy, then tap Settings.
3. Find Page Access. On the Settings screen, tap Page Settings. Scroll down through the options until you find the "New Pages Experience" section and tap Page Access.
4. Invite the New User. Just like on desktop, you'll see the option to Add New. Tap it, search for the person you want to invite, and select them.
5. Assign Permissions and Send. Select the specific tasks you want them to manage or grant them full control if necessary. Tap Give Access, enter your password to confirm, and the invitation will be sent.

Smart Page Management: Security &, Best Practices

Adding a manager is easy, but managing your Page smartly takes a little forethought. Keep these best practices in mind to keep your account secure and your team efficient.

• Always Start with Least Privilege: It's a simple security rule: only give someone the minimum access they need to do their job. Don’t make everyone an Admin "just in case." You can always increase their permissions later if their role expands.
• Regularly Audit Your Page Roles: Make it a habit to check who has access to your Page every few months. If someone has left the company or a freelance contract has ended, remove their access immediately. You can do this from the same "Page Access" screen by clicking the three dots next to their name and selecting "Remove access."
• For Agencies and Larger Teams, Use Meta Business Suite: If you're managing multiple Pages, Ad Accounts, and Instagram profiles, or working with an agency, it's smarter to manage permissions through Meta Business Suite (formerly Facebook Business Manager). It’s a powerful tool that centralizes all your assets and lets you grant access without connecting personal Facebook profiles directly, making it far more professional and secure.

Giving someone manager access to your Facebook Page is a straightforward process once you understand the different roles and carefully follow the steps. By using task access instead of full control whenever possible, you can safely delegate work, collaborate with your team, and scale your social media efforts while keeping your account secure.

As your team grows, keeping everyone aligned on content and engagement becomes the next challenge. We built Postbase to solve that exact problem. Our platform lets you plan your entire content strategy on a visual calendar, schedule posts across multiple platforms at once, and manage all your comments and DMs from a single unified inbox. It's the simple, modern way to manage social media as a team without the chaos.