How to Add a Pinterest Link to Your TikTok Bio

You’ve worked hard to curate the perfect aesthetic on Pinterest, and your TikTok is really starting to take off. Bringing these two powerful visual platforms together is a brilliant way to grow your audience and build a stronger brand. This guide will walk you through exactly how to add your Pinterest link to your TikTok bio, step by step, along with some powerful strategies to get more people clicking.

Why Bother Connecting Your Pinterest to TikTok?

You might be wondering if adding another link is even worth the effort. In short, absolutely. Connecting these two platforms is more than just filling a space in your bio, it’s a strategic move that helps you build a more robust online presence. Think of TikTok as the high-energy party where people discover you, and Pinterest as the well-organized lookbook where they can explore your taste, creativity, and recommendations in more detail.

Here’s a breakdown of the benefits:

• Drive Traffic to Your Boards: TikTok is amazing for discovery, but it moves fast. Pinterest is where your audience can slow down and engage with your content at their own pace. By linking them, you can shuttle interested viewers from a 15-second clip to evergreen boards filled with your inspiration, products, or ideas. A video of your dream kitchen remodel can lead viewers to a Pinterest board with every single product linked.
• Grow Your Audience on Another Platform: Diversifying your online presence is one of the smartest things you can do as a creator or brand. Relying solely on one platform is risky due to algorithm changes and shifting trends. Guiding your TikTok followers to Pinterest helps you build a community on a second platform, creating a more stable foundation for your brand.
• Showcase a Different Side of Your Brand: Your TikTok content might focus on quick tutorials or comedic skits, while your Pinterest can be a highly curated collection of your aesthetic, be it fashion, home decor, design, or recipes. Linking the two gives your audience a more complete picture of who you are and what your brand stands for, deepening their connection with your content.
• Monetize Your Influence: Pinterest is a powerhouse for affiliate marketing. If your boards include shoppable pins or affiliate links for products you recommend, guiding your massive TikTok audience there creates a direct path to monetization. A TikTok showing “My Favorite Amazon Finds” becomes much more powerful when the link in your bio leads to a Pinterest board with every item neatly organized and linked.

The A-Team Method: Adding a Pinterest Link to Your TikTok Business Account

The cleanest and most direct way to add a clickable link in your TikTok bio is by using a Business Account. For a long time, TikTok restricted this feature to accounts with a certain number of followers, but they have since made it a standard feature for nearly all Business Accounts. This is the official, preferred method.

If you're serious about growing your presence as a creator or brand, switching to a Business Account is a great move anyway. It unlocks analytics and other professional tools that can help you understand your audience better.

Step 1: Get Your Pinterest Profile URL

First, you need the right link. Don't just type pinterest.com/username from memory - copy it directly to make sure it's perfect.

On the Pinterest App (Mobile):

1. Open the Pinterest app and go to your profile page by tapping your profile picture in the bottom-right corner.
2. Tap the three dots (...) in the top-right corner of your screen.
3. A menu will appear. Select "Copy profile link". The URL is now copied to your clipboard, ready to be pasted.

On a Computer (Desktop):

1. Navigate to Pinterest.com and go to your profile page.
2. Look at the address bar in your web browser. This is your profile URL.
3. Highlight the full URL and copy it (Ctrl+C on Windows or Command+C on Mac).

Pro Tip: Make sure your Pinterest username is consistent with your TikTok handle! This creates a cohesive brand experience and makes you easier to find.

Step 2: Switch to a Business Account (If You Haven't Already)

To get that coveted clickable 'Website' field in your bio, you likely need to be on a Business Account. Don't worry, it's free and easy to do, and you won't lose any of your existing content or followers.

1. Open TikTok and go to your Profile.
2. Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open Settings and privacy.
3. Tap on Account.
4. Select "Switch to Business Account".
5. Follow the on-screen prompts. TikTok will ask you to choose a category that best describes your content or business (e.g., "Creator," "Clothing," "Beauty," etc.). This helps them provide you with more relevant tools and insights.
6. Once you've selected a category and finished the setup, you're officially a Business Account holder!

Step 3: Add Your Pinterest Link to Your Profile

Now for the main event! With your URL copied and your Business Account ready, a new field should have appeared on your profile editing page.

1. On your TikTok Profile page, tap the "Edit profile" button.
2. Look for the "Website" field. It's usually located right under the "Bio" section.
3. Tap on "Add website" and paste the Pinterest profile URL you copied earlier.
4. Tap "Save" in the top-right corner.

That's it! Go back to your profile, and you should now see a clean, clickable link right below your bio that takes visitors directly to your Pinterest profile.

What If I Can't Add a Link Directly? Use a "Link in Bio" Tool

Sometimes, for various reasons, the "Website" field may not be available even after switching accounts. Or, maybe you want to link to more than just your Pinterest - like your YouTube channel, online store, or blog. In this situation, the best solution is to use a "link in bio" tool.

These tools let you create a simple landing page that houses multiple links, which you can then link to from your TikTok bio. It's a fantastic workaround that actually gives you more flexibility.

1. Choose a Link-in-Bio Service: There are many great options out there, most with free versions that are perfect for getting started. Popular choices include Linktree, Beacons, Koji, and Campsite.bio.
2. Create Your Landing Page: Sign up for an account and create your micro-landing page. The process is usually very intuitive. Add a button that says something like "Follow Me on Pinterest" or "Home Decor Inspiration," and paste your Pinterest profile URL into it.
3. Add All Your Other Links: The beauty of this method is you can add links to everything else you do online. This turns your one bio link into a central hub for your entire brand.
4. Add the Link-in-Bio URL to Your TikTok: Once your page is set up, copy your unique landing page URL (e.g., linktr.ee/yourusername). Go back to TikTok and paste this link into the "Website" field in your profile.

Now, when someone clicks the link in your bio, they'll see a clean menu of options, including a direct button to your Pinterest profile.

Level Up: Strategies to Get More Clicks on Your Pinterest Link

Just having the link in your bio is only half the battle. You need to give people a reason to click it. Here are some simple, effective strategies to drive more traffic from TikTok to your Pinterest.

• Craft a Killer Call to Action (CTA): Don't assume people will find the link on their own. Update the text in your bio to explicitly tell them where to go and what they'll find. For example:
  "New DIY on the blog! ⬇️"
  "Shop all my outfits on my Pinterest board 👇"
  "Find all my recipes on Pinterest! Link below ✨"
• Mention it in Your Videos: A verbal CTA is incredibly powerful. As you’re talking about a topic, simply say, "I've saved all my favorite examples on my Pinterest board, the link is in my bio if you want to check it out." This feels natural and directs engaged viewers where to go next.
• Use On-Screen Text and Visual Cues: Add a simple text overlay to your videos that says "Link in Bio!" or use a sticker pointing toward where your link is. This visual reminder captures the attention of people who may be watching with the sound off.
• Create Content That Demands a "Part Two": Make videos that logically lead to a deeper exploration on Pinterest. For instance:
  - A video on "5 Trends for a Cozy Living Room" can end with, "I pinned dozens more ideas on my 'Cozy Home' board, link in bio!"
  - A recipe video showing a quick teaser of a dish can say, "You can find the full recipe pinned on my Pinterest. Tap the link in my bio!"
• Make Sure Your Pinterest is "Guest Ready": Before you send a flood of new visitors to your Pinterest, make sure it's optimized. Have a clear, high-quality profile picture, a bio that tells people what to expect from your boards, and neatly organize your boards with clear, descriptive titles. First impressions count.

Final Thoughts

Connecting your TikTok and Pinterest profiles is a simple yet powerful tactic to cross-promote your content, grow your audience across platforms, and build a more complete brand. By using a TikTok Business Account and a clear call-to-action, you can create a seamless journey for followers who want to engage more deeply with your style and ideas.

Juggling marketing efforts between TikTok, Pinterest, Instagram, and more can quickly feel like you're spinning too many plates. At Postbase, we designed our platform specifically to help creators and brands streamline that chaos. With our visual content calendar, you can plan and schedule all your content - including TikToks, Reels, and Shorts - from a single, easy-to-use dashboard, helping you keep your content consistent so you have more time to focus on creating.