How to Add More Links to TikTok

TikTok’s one-link limit in the bio is a huge frustration for creators and brands trying to build a business. That single, precious spot is the main gateway for directing your audience off the platform to your website, shop, or other social channels. This guide will show you exactly how to add multiple links to your TikTok profile and teach you several strategies to get more out of that coveted bio real estate.

The Foundation: Activating the Single Website Link in Your Bio

Before you can add multiple links, you need to unlock the ability to add even one. On TikTok, the clickable website link in the bio isn't available to everyone by default. Traditionally, you needed a Business Account with at least 1,000 followers, but TikTok has become more flexible. The most reliable way to get this feature is by switching to a free Business Account.

Having a Business Account gives you access to the website field as well as analytics and other commercial features. If you're using TikTok for anything beyond personal entertainment, making the switch is a good move.

How to Switch to a TikTok Business Account

Switching is easy and free, and you can switch back at any time. The only significant trade-off is that you lose access to the Commercial Music Library's full range of popular sounds due to licensing restrictions, so keep that in mind.

1. Open the TikTok app and go to your Profile.
2. Tap the three-line menu (hamburger icon) in the top-right corner to open your Settings and privacy.
3. Tap on Account.
4. Select Switch to Business Account and follow the on-screen prompts to choose a category that best fits your brand.

Once you’ve switched, the "Website" field should appear in your profile editor.

How to Add Your First Website Link

With your Business Account active, adding your link takes less than a minute.

1. Navigate to your Profile page.
2. Tap the Edit profile button.
3. Look for the Website field and tap Add your website.
4. Paste your URL into the field and tap Save.

Your link is now live! But how do you turn this single link into a gateway for all your important content? That’s where link-in-bio tools come in.

Transforming One Link Into Many with a "Link-in-Bio" Tool

The smartest and most common solution to TikTok's one-link problem is using a "link-in-bio" tool. These services allow you to create a simple, mobile-friendly landing page that houses all your important links. Instead of just sending followers to your homepage, you send them to this custom landing page first.

Think of it as a digital hub. Your followers tap the single link in your TikTok bio and are greeted with a menu of options you’ve created - your blog, your online store, a new YouTube video, your contact form, your other social media accounts, and more.

Why Link-in-Bio Tools Are a Game Changer

• It streamlines the user journey. You reduce the friction for your audience. Instead of them having to guess where to find what you mentioned in a video, you can direct them to a page where the link is front and center.
• It lets you promote anything. Share a new product, a blog post, a podcast episode, affiliate links, or an email sign-up form. If it has a URL, you can feature it.
• It’s easily customizable. Most tools let you match the landing page to your brand’s colors, fonts, and logos, creating a cohesive experience.

How to Set Up a Link-in-Bio Page

There are many great tools available (like Linktree, Beacons, Koji, and many social media schedulers offer them too). The setup process is generally the same for all of them:

1. Choose a tool and sign up. Most offer a free plan that covers the essential features.
2. Claim your unique URL. This will be something like linktr.ee/yourusername.
3. Add your links. Start pasting in the URLs you want to feature. Give each link a clear, descriptive title, such as "Shop the New Collection" or "Watch My Latest YouTube Video."
4. Organize and customize. Arrange your links in order of importance. Customize the page's look with your brand colors, a profile picture, and a short bio.
5. Copy your new link-in-bio URL. The tool will give you one permanent URL for your landing page.
6. Paste it into your TikTok bio. Go back to your TikTok profile editor and paste this new URL into the "Website" field.

Now, whenever you say "link in bio" in your videos, your audience knows exactly where to go to find everything you have to offer.

Alternative Ways to Add More Pathways from Your TikTok Profile

While a link-in-bio tool is the most powerful method for sharing multiple links, TikTok offers a few other native ways to direct traffic to your other platforms.

1. Leverage TikTok Shop for Product Discovery

For brands and creators selling physical products, TikTok Shop is an indispensable tool. It turns your account into a discoverable storefront, allowing you to link directly to products within your videos. Here’s how it works:

• Product Tagging: When you upload a video, you can tag specific products from your shop. A small shopping bag icon will appear on the video.
• Clickable Links: Viewers can tap this icon to see the tagged products and tap again to visit the product page directly within the TikTok app, where they can purchase without leaving.
• Profile Shop Tab: TikTok also adds a dedicated "Shop" tab to your profile page, creating another complete catalog for followers to browse.

Setting up a TikTok Shop has its own set of requirements, usually involving being a registered business in an eligible region. But if you qualify, it’s the most direct way to drive sales from your content.

2. Connect Your Instagram and YouTube Channels

TikTok allows you to add dedicated, clickable icons for Instagram and YouTube on your profile. While these don’t let you share specific URLs, they create a direct pathway for followers to discover your content on other major platforms.

How to Add Your Instagram or YouTube to Your TikTok Profile:

1. Navigate to your Profile page and tap Edit profile.
2. Under the "Social" section, tap on Add Instagram or Add YouTube.
3. You'll be prompted to log in to your respective account to authorize the connection.

Once connected, a small Instagram camera icon or YouTube play button will appear on your profile next to the "Edit profile" button. Anyone visiting your profile can tap these icons to be taken straight to your other channels.

Driving Traffic: How to Get People to Click Your Links

Adding links is only step one. Step two is convincing your audience to actually click them. Simply having a URL sitting in your bio isn’t enough, you need to actively promote it within your content strategy.

Craft Strong In-Video Call-to-Actions (CTAs)

Your videos are your most powerful tool. Use verbal cues and text overlays to tell people exactly what you want them to do.

• Verbal CTAs: End your videos with a clear direction. For example, "You can get my full guide on this at the link in my bio," or, "If you want to buy this outfit, head to my profile now."
• Text Overlays: Add text on screen that says "Link in Bio for More!" or "Shop this look via my link in bio." Place it strategically in the last 3-5 seconds of your video.

Optimize Your Video Captions

While links in captions aren't clickable, your caption is valuable real estate for another CTA. Add a simple line to reinforce the message from your video.

• Examples: "Full recipe is on my blog. Get it through the link on my page." "Comment 'SHOP' if you want a DM with the link, or find it in my bio!"

Point to Your Link in Your Profile Bio

Use the text portion of your bio to make it obvious what your link is for. Use an emoji to draw the eye downwards.

• Examples: "DIY home decor tutorials ✨
  👇 Shop my projects here 👇" or "Helping you build your side hustle.
  Get started with my free resources! 👇"

Use Non-clickable, Memorable Links and QR Codes

Sometimes, the goal isn't just about a click - it's about brand recall. You can use less direct methods to share links.

• Short, Branded URLs: Display a URL that’s easy to remember and type, like yourbrand.com/offer. It’s not clickable, but it's memorable enough that a motivated user might type it in directly.
• QR Codes: Briefly display a QR code in your video that leads to your landing page, a product, or a special discount. This is becoming increasingly common and is highly effective when promoting specific campaigns.

Final Thoughts

From leveraging a powerful link-in-bio service to natively connecting your social profiles and adding a TikTok Shop, you have multiple ways to expand your presence beyond a single link. The key is to create a clear path for your audience, then consistently use strong, clear call-to-actions in your content to guide them there.

Thinking about how you direct traffic on TikTok is part of a larger content strategy. When planning videos that promote a specific product, a new service, or a blog post, tools can help align your content across all platforms. At Postbase, we built our visual calendar to make this kind of campaign planning simple. You can see your entire content schedule at a glance, ensuring your TikTok videos, Instagram Stories, and YouTube shorts all work together to support your marketing goals without the chaos of juggling different apps.