How to Add Pins to Sections in Pinterest

Tired of your Pinterest boards feeling like a digital junk drawer of brilliant but disconnected ideas? Pinterest Sections can bring some much-needed order to your visual content, turning a cluttered board into a user-friendly library. This guide will show you exactly how to create Sections, how to add new Pins directly to them, and how to reorganize your existing Pins for a perfectly curated experience.

First Things First: What Are Pinterest Sections?

Think of a Pinterest Board as a filing cabinet for a specific topic, like "Home Decor." A Pinterest Section is like a labeled folder inside that cabinet. Instead of tossing every single home decor Pin into one giant, overwhelming board, you can use Sections to categorize them into "Living Room Ideas," "Kitchen Organization," and "DIY Projects."

Using Sections isn't just about tidiness, it's a strategic move that benefits both you and your audience. Here's why they matter:

• Improved User Experience: When a follower lands on your board, Sections make it incredibly easy for them to find exactly what they’re looking for. Someone interested in just kitchen ideas doesn’t have to scroll through hundreds of unrelated bedroom Pins.
• Enhanced Discoverability: Pinterest is a search engine. Well-named, keyword-optimized Section titles can help your content show up in more searches, driving more traffic to your Pins and your profile.
• Better Personal Organization: For creators, marketers, and brands, Sections are indispensable. They help you group campaign assets, organize product inspiration, or sort user-generated content without creating dozens of separate boards.

How to Create a New Section on a Pinterest Board

Before you can add Pins to a Section, you have to create one. The process is simple and takes just a few seconds, whether you’re on a desktop computer or using the mobile app.

Creating a Section on Desktop

If you prefer managing your Pinterest account from a computer, here’s the quickest way to create a Section:

1. Navigate to your Pinterest profile and click on the Board where you want to add a Section.
2. Once you're on the board-view page, click the plus sign (+) button located below your board's title and description.
3. From the dropdown menu that appears, select "Section."
4. A pop-up window will appear. Type in the name you want for your new Section (e.g., "Holiday Recipes," "Marketing Infographics," "Client Mood Board").
5. Click "Add." That’s it! Your new, empty Section will now appear at the top of your board.

Creating a Section on the Mobile App (iOS & Android)

Creating sections is just as easy on your phone, making it convenient to organize your Pins on the go.

1. Open the Pinterest app and navigate to your profile.
2. Tap on the Board you want to add a Section to.
3. Look for the plus sign (+) at the top of your screen, typically where your pins are displayed. Tap on it.
4. A menu will slide up from the bottom. Tap on "Section."
5. Enter the desired name for your Section and tap "Done" or "Add." Your new Section is now ready.

How to Add Existing Pins to Sections

Chances are you have boards with dozens, if not hundreds, of existing Pins that could use some organization. Moving these Pins into your new Sections is the best way to clean things up. Pinterest has a handy "Organize" tool that makes this process pretty painless.

Organizing Existing Pins on Desktop

Batch-moving pins is fastest on a desktop, especially if you have a lot to get through.

1. Go to the board you want to organize.
2. Just above your Pins, find and click the "Organize" button.
3. Your cursor will change, and a border will appear around your Pins. Click on every Pin you want to move into a single Section. A red checkmark will confirm your selection. You can select up to 50 Pins at a time.
4. Once you’ve selected all the desired Pins, a small toolbar will appear at the bottom of the page. Click the "Move" button.
5. A list of your boards and Sections will pop up. Select the Section you want to move the Pins to.
6. Poof! All selected Pins will instantly be moved from the main board area into their designated Section. Just repeat the process for other Sections.

Organizing Existing Pins on Mobile

Moving pins on your phone uses the same principle, but the buttons are in slightly different places.

1. Go to the board you want to organize.
2. Tap the "Organize" button at the top of your screen (sometimes this is found under the three-dot menu (...) depending on app updates).
3. Tap on all the Pins you wish to move. Each selected Pin will be highlighted.
4. At the bottom of the screen, a small menu will appear. Tap on the folder icon (or "Move").
5. Choose the Section you want to move the Pins into from the list that appears. The Pins will be transferred immediately.

How to Add a New Pin Directly to a Section

Once your Sections are set up, you can start saving new Pins directly to them, keeping your board organized from the get-go.

Saving a New Pin on Desktop

When you're saving a Pin, whether through the Pinterest interface or with the "Browser Save Button," the process is the same. It's a two-step selection:

1. Find a Pin you want to save and click the "Save" button.
2. A dropdown menu will appear where you can select which board to save it to. Do not click away yet.
3. Once you select your board, a second dropdown or line of text will appear right below it titled "Section" (or a small arrow). This lets you choose the specific Section within that board.
4. Select your desired Section, and the Pin will be saved directly there. If you don’t select a Section, it will just go to the general board.

Creating and Saving a Pin on Mobile

Whether you're creating a brand new Pin or repinning something you found on the app, the logic works the same way.

1. When you hit the "Save" button on a Pin, your list of boards will appear.
2. After you tap on a board that has Sections, the board name stays highlighted, and a new list of its Sections animates in below it.
3. Simply tap the Section where you want the Pin to go. You just saved it directly to the right place.

Expert Tips for Using Pinterest Sections Effectively

Creating and filling Sections is straightforward, but taking a strategic approach will make your Pinterest profile far more powerful as a marketing and branding tool.

1. Think Like Your Target Audience

Don't organize for yourself, organize for the people you want to reach. Before creating Sections, ask yourself: If someone was looking for my content, what categories would make the most sense to them? A fashion blogger’s "Style Inspiration" board is more helpful with Sections like "Summer Outfits," "Workwear," and "Formal Dresses" rather than "Things I Like" or "Cute Clothes."

2. Use Clear, Keyword-Rich Titles

Section titles are searchable. Treat them like you would a blog post headline. Instead of a generic Section name like "Food," use a more descriptive, keyword-friendly title like "Easy Vegan Dinner Recipes." This drastically improves the chances of your Pins showing up in search results.

3. Don't Go Overboard with Sections

While Sections are amazing for organizing, having too many can become just as confusing as having none. A board with 25 different intricate Sections can be overwhelming. As a general rule, aim for between 3 to 10 logical Sections per board. If you find yourself needing more than that, it might be a sign that your board's topic is too broad and could be broken into two separate boards.

4. Plan Your Sections in Advance

For any new boards you create, take a few minutes to map out the Sections you'll need ahead of time. This helps create a coherent structure from day one and stops you from having to do a massive "Organize" session down the road. This is especially helpful for business accounts planning content around product lines, services, or seasonal campaigns.

Final Thoughts

Organizing your Pinterest boards with Sections transforms cluttered collections into clean, easy-to-navigate resources. By creating logical categories and adding both new and existing Pins to them, you improve the discoverability of your content and create a more professional, user-friendly presence on a powerful visual platform.

Getting your Pins in order is a fantastic step, but a truly effective social strategy comes from smart planning across all channels. That’s why we built the visual calendar in Postbase to give you a clear, bird's-eye view of your entire content plan. When you can schedule everything for Pinterest, Instagram, TikTok, and more in one place, it's so much easier to build a cohesive brand message and get hours of your week back.